
National General is owned by The Allstate Corporation (NYSE: ALL), a publicly traded American insurance company headquartered in Northbrook, Illinois. Allstate acquired National General Holdings Corp. for approximately $4 billion in a deal that closed on January 4, 2021. National General operates as a wholly owned subsidiary serving nonstandard auto and specialty personal lines through independent agents.
Parent Company
Acquired
2021
Status
Publicly Traded
Headquarters
| Brand | Parent Company | Ownership Type |
|---|---|---|
| National General | The Allstate Corporation | Subsidiary |
National General's roots trace to 1939 through predecessor insurance operations. The modern holding company took shape under the Karfunkel family, which had built insurance businesses including the predecessor of AmTrust Financial Services. National General assembled its personal lines portfolio largely through acquisitions of books of business and carriers, including the purchase of GMAC's personal lines insurance operations in 2010, which brought a large book of nonstandard auto business.
The company expanded further by acquiring the Direct General insurance operations in 2016 for approximately $446 million, adding the Direct Auto brand and a large retail storefront and telesales footprint concentrated in the southeastern United States. National General also grew in lender-placed insurance, homeowners, recreational vehicle, motorcycle, and health-related products.
National General went public in 2014 on the NASDAQ. As a public company, it reported steady premium growth driven by its nonstandard auto concentration and a distribution network of approximately 42,300 independent agents. Auto insurance represented roughly 60% of premium volume, with a significant share in the nonstandard segment.
Allstate's acquisition of National General closed in January 2021. Allstate cited the deal's strategic value in expanding personal lines market share by approximately 1 percentage point, adding nonstandard auto capability, and gaining an independent agent distribution platform. National General's operations were integrated into Allstate's property-liability segment while retaining the National General and Direct Auto brands.
What does The Allstate Corporation own?
Allstate owns a group of property-casualty insurance and consumer protection brands. Its insurance brands include Allstate, National General, Direct Auto, Encompass, and Answer Financial. Its protection services include Allstate Protection Plans (powered by SquareTrade), Allstate Roadside, Allstate Identity Protection, and Arity, a telematics data subsidiary. The company previously owned Esurance and a life insurance business, both of which it has retired or sold.
Is Allstate publicly traded?
Yes. The Allstate Corporation trades on the New York Stock Exchange under the ticker symbol ALL and is a component of the S&P 500. It became a public company in 1993 when Sears sold approximately 20% of the company in what was then the largest US IPO. Sears distributed the remaining shares to its stockholders in 1995.
Who founded Allstate?
Allstate was founded inside Sears, Roebuck and Co. in 1931. Robert E. Wood, then a senior Sears executive who later became its president and chairman, championed the idea of selling auto insurance through the Sears catalog. The brand was named after a line of Sears automobile tires.
Where is Allstate headquartered?
Allstate is headquartered in Northbrook, Illinois, a suburb north of Chicago. The company has had its corporate campus there since 1967. Allstate operates nationally in the United States and has operations in Canada, India, and Northern Ireland.
How many brands does Allstate own?
Allstate operates roughly eight to ten consumer-facing and business brands. The core set includes Allstate, National General, Direct Auto, Answer Financial, Encompass, Allstate Protection Plans (SquareTrade), Allstate Roadside, Allstate Identity Protection, and Arity. The Esurance brand has been retired as a standalone offering.
Who owns Allstate?
Allstate is an independent public company with no controlling shareholder. Its shares are owned by a broad base of institutional and retail investors, with the largest positions typically held by Vanguard, BlackRock, and State Street. It is not owned by Sears; Sears fully separated from Allstate in 1995.
Has Allstate made major acquisitions recently?
Yes. Allstate acquired SquareTrade for approximately $1.4 billion in January 2017 and National General for approximately $4 billion in January 2021. On the sell side, it sold its life insurance business to Everlake Life in 2021 for approximately $2.8 billion and completed the sale of its employer voluntary benefits and group health businesses in 2025.
What is Allstate's revenue?
Allstate reported FY2025 revenue of $67.7 billion, up 5.6% from FY2024. Net income was $10.2 billion and adjusted net income was $9.3 billion. The company had 210.9 million policies in force as of the fourth quarter of 2025.
As an insurance brand, National General's regulatory record reflects the standard disputes of the property-casualty industry: claims handling complaints, non-renewal disputes, and rate filing reviews by state insurance departments. Nonstandard auto insurers broadly attract a higher volume of complaints per policy than standard-market carriers, reflecting the higher-risk customer base and the mechanics of minimum-limits coverage.
Prior to the Allstate acquisition, National General's fast acquisition-driven growth drew scrutiny from short-seller reports and analysts who questioned reserve adequacy, a common criticism of acquiring insurers. No major regulatory enforcement action invalidated its operations, and Allstate's due diligence and $4 billion purchase price implied confidence in the underlying book.
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Allstate | USA | 2000 | Mass market | United states | All Genders | |
| Nationwide | USA | 1929 | Mass market | United states | All Genders | |
| American Financial Group | USA | 1959 | Mass market | United states | All Genders | |
| Auto Owners | USA | 1916 | Mass market | United states | All Genders | |
| Cincinnati Financial | USA | 1950 | Mass market | United states | All Genders | |
| Erie Insurance | USA | 1925 | Mass market | United states | All Genders |
InsuranceOwned by The Allstate Corporation
Personal lines insurance brand selling packaged home and auto coverage through independent agents. A subsidiary of The Allstate Corporation since 2000.
InsuranceOwned by Nationwide Mutual Insurance Company
Des Moines-founded insurance brand of Nationwide Mutual, serving independent agents and brokers for personal and small commercial lines since 1929.
InsuranceOwned by American Financial Group, Inc.
The corporate brand of American Financial Group, Inc., the Cincinnati insurance holding company behind Great American Insurance Group.
InsuranceOwned by Auto-Owners Insurance Company
Flagship brand of Auto-Owners Insurance Company, the policyholder-owned mutual insurer selling auto, home, business, and life coverage through independent agents since 1916.
InsuranceOwned by Cincinnati Financial Corporation
Property casualty and life insurance brand sold exclusively through independent agents, operated by Cincinnati Financial Corporation since 1950.
InsuranceOwned by Erie Indemnity Company
The auto, home, and business insurance brand of Erie Insurance Exchange, managed by publicly traded Erie Indemnity Company (Nasdaq: ERIE).
Market Positioning: National General competes with 6 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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InsuranceOwned by Nationwide Mutual Insurance Company
Des Moines-founded insurance brand of Nationwide Mutual, serving independent agents and brokers for personal and small commercial lines since 1929.
Allied Insurance is privately owned, unlike National General which is under a publicly traded parent company.
InsuranceOwned by Auto-Owners Insurance Company
Flagship brand of Auto-Owners Insurance Company, the policyholder-owned mutual insurer selling auto, home, business, and life coverage through independent agents since 1916.
Auto-Owners Insurance is privately owned, unlike National General which is under a publicly traded parent company.
InsuranceOwned by State Farm Mutual Automobile Insurance Company
State Farm's flagship auto insurance product line, the largest auto insurer in the United States, which returned a $4.6 billion underwriting profit in 2025 and announced a record $5 billion customer dividend.
State Farm Auto Insurance is privately owned, unlike National General which is under a publicly traded parent company.
InsuranceOwned by American Family Insurance Mutual Holding Company
Flagship insurance brand of the American Family Insurance mutual group, founded in 1927. Auto, home, life, farm, and business coverage sold through exclusive agents in 19 states.
American Family Insurance is privately owned, unlike National General which is under a publicly traded parent company.
InsuranceOwned by Farmers Insurance Group of Companies
Flagship brand of Farmers Insurance Group, the policyholder-owned insurer selling auto, home, and life coverage through exclusive and independent agents since 1928.
Farmers Insurance is privately owned, unlike National General which is under a publicly traded parent company.
InsuranceOwned by American Family Insurance Mutual Holding Company
Commercial and farm insurance brand headquartered in Jacksonville, Florida, founded in 1923 as National Grange Mutual. Owned by American Family Insurance since a 2018 mutual merger.
Main Street America Insurance is privately owned, unlike National General which is under a publicly traded parent company.
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