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2026 Who Brands. All information is provided for educational purposes. Brand names and logos are trademarks of their respective owners.

  1. Home
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  3. Insurance
  4. National General
National General logo
Insurance

Who Owns National General?

National General is owned by The Allstate Corporation (NYSE: ALL), a publicly traded American insurance company headquartered in Northbrook, Illinois. Allstate acquired National General Holdings Corp. for approximately $4 billion in a deal that closed on January 4, 2021. National General operates as a wholly owned subsidiary serving nonstandard auto and specialty personal lines through independent agents.

Parent Company

The Allstate Corporation

Acquired

2021

Status

Publicly Traded

Headquarters

New York, New York, USA

National General Timeline

1931
The Allstate Corporation

Parent company established in Northbrook, Illinois, USA

Company Founded
1939

National General

Founded by William Lefkowitz (family heritage via predecessor companies)

Founded
2021
Acquired by The Allstate Corporation

The Allstate Corporation acquired National General

Acquired
United StatesOfficial Website

Who Owns National General?

  • Parent Company: The Allstate Corporation
  • Ownership Type: Subsidiary
  • Acquisition Year: 2021
  • Company Type: Publicly Traded
  • Stock Ticker: NYSE: ALL
BrandParent CompanyOwnership Type
National GeneralThe Allstate CorporationSubsidiary

History of National General

  • Founded: 1939
  • Founders: William Lefkowitz (family heritage via predecessor companies)
  • Acquired by The Allstate Corporation: 2021

National General's roots trace to 1939 through predecessor insurance operations. The modern holding company took shape under the Karfunkel family, which had built insurance businesses including the predecessor of AmTrust Financial Services. National General assembled its personal lines portfolio largely through acquisitions of books of business and carriers, including the purchase of GMAC's personal lines insurance operations in 2010, which brought a large book of nonstandard auto business.

The company expanded further by acquiring the Direct General insurance operations in 2016 for approximately $446 million, adding the Direct Auto brand and a large retail storefront and telesales footprint concentrated in the southeastern United States. National General also grew in lender-placed insurance, homeowners, recreational vehicle, motorcycle, and health-related products.

National General went public in 2014 on the NASDAQ. As a public company, it reported steady premium growth driven by its nonstandard auto concentration and a distribution network of approximately 42,300 independent agents. Auto insurance represented roughly 60% of premium volume, with a significant share in the nonstandard segment.

Allstate's acquisition of National General closed in January 2021. Allstate cited the deal's strategic value in expanding personal lines market share by approximately 1 percentage point, adding nonstandard auto capability, and gaining an independent agent distribution platform. National General's operations were integrated into Allstate's property-liability segment while retaining the National General and Direct Auto brands.

About The Allstate Corporation

What does The Allstate Corporation own?
Allstate owns a group of property-casualty insurance and consumer protection brands. Its insurance brands include Allstate, National General, Direct Auto, Encompass, and Answer Financial. Its protection services include Allstate Protection Plans (powered by SquareTrade), Allstate Roadside, Allstate Identity Protection, and Arity, a telematics data subsidiary. The company previously owned Esurance and a life insurance business, both of which it has retired or sold.

Is Allstate publicly traded?
Yes. The Allstate Corporation trades on the New York Stock Exchange under the ticker symbol ALL and is a component of the S&P 500. It became a public company in 1993 when Sears sold approximately 20% of the company in what was then the largest US IPO. Sears distributed the remaining shares to its stockholders in 1995.

Who founded Allstate?
Allstate was founded inside Sears, Roebuck and Co. in 1931. Robert E. Wood, then a senior Sears executive who later became its president and chairman, championed the idea of selling auto insurance through the Sears catalog. The brand was named after a line of Sears automobile tires.

Where is Allstate headquartered?
Allstate is headquartered in Northbrook, Illinois, a suburb north of Chicago. The company has had its corporate campus there since 1967. Allstate operates nationally in the United States and has operations in Canada, India, and Northern Ireland.

How many brands does Allstate own?
Allstate operates roughly eight to ten consumer-facing and business brands. The core set includes Allstate, National General, Direct Auto, Answer Financial, Encompass, Allstate Protection Plans (SquareTrade), Allstate Roadside, Allstate Identity Protection, and Arity. The Esurance brand has been retired as a standalone offering.

Who owns Allstate?
Allstate is an independent public company with no controlling shareholder. Its shares are owned by a broad base of institutional and retail investors, with the largest positions typically held by Vanguard, BlackRock, and State Street. It is not owned by Sears; Sears fully separated from Allstate in 1995.

Has Allstate made major acquisitions recently?
Yes. Allstate acquired SquareTrade for approximately $1.4 billion in January 2017 and National General for approximately $4 billion in January 2021. On the sell side, it sold its life insurance business to Everlake Life in 2021 for approximately $2.8 billion and completed the sale of its employer voluntary benefits and group health businesses in 2025.

What is Allstate's revenue?
Allstate reported FY2025 revenue of $67.7 billion, up 5.6% from FY2024. Net income was $10.2 billion and adjusted net income was $9.3 billion. The company had 210.9 million policies in force as of the fourth quarter of 2025.

  • Founded: 1931
  • Headquarters: Northbrook, Illinois, USA
  • Company Type: Publicly Traded
  • Stock: NYSE: ALL
  • Revenue: $67.7 billion (FY2025)
  • Employees: Approximately 55,000

Visit The Allstate Corporation website

View full company profile for The Allstate Corporation

Where Is National General Made / Based?

  • Headquarters: New York, New York, USA

National General Categories & Tags

Nonstandard AutoAuto InsuranceSpecialty InsuranceIndependent AgentsProperty Casualty

National General Recalls & Controversies

As an insurance brand, National General's regulatory record reflects the standard disputes of the property-casualty industry: claims handling complaints, non-renewal disputes, and rate filing reviews by state insurance departments. Nonstandard auto insurers broadly attract a higher volume of complaints per policy than standard-market carriers, reflecting the higher-risk customer base and the mechanics of minimum-limits coverage.

Prior to the Allstate acquisition, National General's fast acquisition-driven growth drew scrutiny from short-seller reports and analysts who questioned reserve adequacy, a common criticism of acquiring insurers. No major regulatory enforcement action invalidated its operations, and Allstate's due diligence and $4 billion purchase price implied confidence in the underlying book.

Brands Owned by The Allstate Corporation

EncompassInsurance

Encompass

Owned by The Allstate Corporation

Personal lines insurance brand selling packaged home and auto coverage through independent agents. A subsidiary of The Allstate Corporation since 2000.

home-insuranceauto-insuranceindependent-agents
EsuranceInsurance

Esurance

Owned by The Allstate Corporation

Pioneering online auto insurance brand founded in 1999 and acquired by Allstate in 2011 for $1 billion. Retired as a standalone brand as Allstate consolidated its direct channel.

auto-insuranceonline-insurancedirect-insurance
SquareTradeInsurance

SquareTrade

Owned by The Allstate Corporation

Consumer product protection plan provider sold through major retailers including Amazon, Costco, and Best Buy. Wholly owned subsidiary of The Allstate Corporation since 2017.

protection-plansextended-warrantydevice-protection
View all brands owned by The Allstate Corporation

National General Ownership: Pros & Cons

Advantages

  • +Backing of The Allstate Corporation's balance sheet and capital strength
  • +Independent agent network of approximately 42,300 agents provides national distribution
  • +Specialist underwriting expertise in nonstandard auto that the flagship Allstate brand lacks
  • +Direct Auto brand adds a storefront and direct channel in the Southeast

Considerations

  • -Nonstandard auto carries higher loss frequency and more volatile underwriting results
  • -Integration into a large parent's systems and appetite rules can slow product flexibility
  • -Customer complaints in nonstandard auto are structurally higher than in standard markets
  • -Brand operates in a segment where price competition and regulatory scrutiny are both intense

Frequently Asked Questions About National General

Sources & Further Reading

  • National General Website
  • Allstate Closes Acquisition of National General (January 4, 2021 press release, SEC 8-K)
  • Allstate Investor Relations
  • National General Holdings SEC Filings (pre-acquisition, NGHC)
  • Wikidata: National General Insurance

Competitors to National General

These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.

BrandParent CompanyCountryFoundedMarket PositionPrimary MarketGender Target
EncompassEncompassSister Brand
Allstate
USA
2000
Mass marketUnited statesAll Genders
Allied InsuranceAllied Insurance
Nationwide
USA
1929
Mass marketUnited statesAll Genders
State Farm Auto InsuranceState Farm Auto Insurance
State Farm
USA
1922
Market leaderUnited statesAll-consumers
EsuranceEsuranceSister Brand
Allstate
USA
1999
Mass marketUnited statesAll Genders

Learn More About Competitors

EncompassInsurance

Encompass

Owned by The Allstate Corporation

Personal lines insurance brand selling packaged home and auto coverage through independent agents. A subsidiary of The Allstate Corporation since 2000.

home-insuranceauto-insuranceindependent-agents
Allied InsuranceInsurance

Allied Insurance

Owned by Nationwide Mutual Insurance Company

Des Moines-founded insurance brand of Nationwide Mutual, serving independent agents and brokers for personal and small commercial lines since 1929.

insuranceindependent-agentsproperty-casualty
State Farm Auto InsuranceInsurance

State Farm Auto Insurance

Owned by State Farm Mutual Automobile Insurance Company

State Farm's flagship auto insurance product line, the largest auto insurer in the United States, which returned a $4.6 billion underwriting profit in 2025 and announced a record $5 billion customer dividend.

auto-insurancecar-insuranceproperty-casualty
EsuranceInsurance

Esurance

Owned by The Allstate Corporation

Pioneering online auto insurance brand founded in 1999 and acquired by Allstate in 2011 for $1 billion. Retired as a standalone brand as Allstate consolidated its direct channel.

auto-insuranceonline-insurancedirect-insurance

Competitive Analysis

Market Positioning: National General competes with 4 brands in the same categories, ranging from mass market to luxury positioning.

Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.

Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.

Independent Alternatives to National General

Looking for brands with different ownership structures? These similar brands are not owned by The Allstate Corporation, giving you alternative choices that support different corporate structures.

Allied InsuranceInsurance

Allied Insurance

Owned by Nationwide Mutual Insurance Company

Des Moines-founded insurance brand of Nationwide Mutual, serving independent agents and brokers for personal and small commercial lines since 1929.

insuranceindependent-agentsproperty-casualty
Privately Owned

Allied Insurance is privately owned, unlike National General which is under a publicly traded parent company.

State Farm Auto InsuranceInsurance

State Farm Auto Insurance

Owned by State Farm Mutual Automobile Insurance Company

State Farm's flagship auto insurance product line, the largest auto insurer in the United States, which returned a $4.6 billion underwriting profit in 2025 and announced a record $5 billion customer dividend.

auto-insurancecar-insuranceproperty-casualty
Privately Owned

State Farm Auto Insurance is privately owned, unlike National General which is under a publicly traded parent company.

NationwideInsurance

Nationwide

Owned by Nationwide Mutual Insurance Company

Consumer-facing insurance and financial services brand of Nationwide Mutual Insurance Company, the Columbus, Ohio mutual founded in 1926.

insurancemutual-insuranceauto-insurance
Privately Owned

Nationwide is privately owned, unlike National General which is under a publicly traded parent company.

State Farm Home InsuranceInsurance

State Farm Home Insurance

Owned by State Farm Mutual Automobile Insurance Company

State Farm's homeowners and property insurance line, the largest home insurer in the United States, which posted a $3.1 billion underwriting loss in 2025 amid record catastrophe claims.

home-insurancehomeowners-insuranceproperty-casualty
Privately Owned

State Farm Home Insurance is privately owned, unlike National General which is under a publicly traded parent company.

Haven LifeInsurance

Haven Life

Owned by Massachusetts Mutual Life Insurance Company (MassMutual)

Former direct-to-consumer term life insurance brand launched by MassMutual in 2015 and wound down in 2024; existing policies remain serviced by MassMutual.

life-insuranceinsurtechterm-life
Privately Owned

Haven Life is privately owned, unlike National General which is under a publicly traded parent company.

MassMutualInsurance

MassMutual

Owned by Massachusetts Mutual Life Insurance Company (MassMutual)

Life insurance, annuity, and wealth management brand of Massachusetts Mutual Life Insurance Company, a mutual insurer founded in 1851 and headquartered in Springfield, Massachusetts.

life-insuranceannuitieswealth-management
Privately Owned

MassMutual is privately owned, unlike National General which is under a publicly traded parent company.

The Allstate Corporation Stock Information

Jobs at The Allstate Corporation

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Last reviewed: September 25, 2026 · Reviewed by Who Brands Editorial Team