Who Owns American Financial Group?
American Financial Group is the corporate brand of American Financial Group, Inc. (NYSE: AFG), a publicly traded insurance holding company headquartered in Cincinnati, Ohio. Founded by Carl H. Lindner Jr. in 1959, the brand represents the parent of Great American Insurance Group and its 36 specialty property and casualty businesses. The company generated approximately $8.1 billion in FY2025 revenue with net earnings of $842 million.
Parent Company
Founded
1959
Status
Publicly Traded
Headquarters
United StatesOfficial Website
Who Owns American Financial Group?
- Parent Company: American Financial Group, Inc.
- Ownership Type: Brand division
- Company Type: Publicly Traded
- Stock Ticker: New York Stock Exchange: AFG
| Brand | Parent Company | Ownership Type |
|---|---|---|
| American Financial Group | American Financial Group, Inc. | Brand division |
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History of American Financial Group
- Founded: 1959
- Founders: Carl H. Lindner Jr.
Carl H. Lindner Jr. started American Financial Corporation in Cincinnati in 1959, building it from savings and loan roots into a diversified financial holding company spanning insurance, banking, and investments.
The brand became increasingly identified with property and casualty insurance as Great American Insurance Group grew into the dominant operating business. The company went private in the 1980s, returned to public markets, and simplified into the pure specialty P&C holding company it is today.
Under co-CEOs Carl Lindner III and Craig Lindner, the founder's sons, the brand stands for decentralized specialty underwriting and consistent capital returns including signature special dividends.
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About American Financial Group, Inc.
Is American Financial Group publicly traded?
Yes. It trades on the NYSE under ticker AFG.
Who owns AFG?
It is publicly traded, but the Lindner family holds a substantial stake and supplies both co-CEOs, Carl Lindner III and Craig Lindner.
What is Great American Insurance Group?
AFG's operating insurance brand, comprising 36 specialty property and casualty businesses.
When was American Financial Group founded?
1959, by Carl H. Lindner Jr. as American Financial Corporation.
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Where is AFG headquartered?
Cincinnati, Ohio.
- Founded: 1959
- Headquarters: Cincinnati, Ohio, USA
- Company Type: Publicly Traded
- Stock: New York Stock Exchange: AFG
- Revenue: Approximately $8.1 billion (FY2025)
- Employees: Approximately 8,700
Where Is American Financial Group Made / Based?
- Headquarters: Cincinnati, Ohio, USA
American Financial Group Categories & Tags
Brands Owned by American Financial Group, Inc.
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American Financial Group Ownership: Pros & Cons
Advantages
- +Trusted corporate brand with six decades of continuity
- +18 percent-plus core operating ROE
- +Record underwriting profit trajectory
Considerations
- -Brand invisible to policyholders, who see Great American
- -Family control limits outside governance influence
- -Concentration in US commercial P&C
Frequently Asked Questions About American Financial Group
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Sources & Further Reading
Competitors to American Financial Group
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| W R Berkley | USA | 1967 | Mass market | United states | All Genders | |
| American International Group | USA | 1919 | Mass market | Global | All Genders | |
| Nationwide | USA | 1929 | Mass market | United states | All Genders | |
| Assurant | USA | 1892 | Mass market | Global | All Genders | |
| Chubb | USA (executive offices) | 1882 | Market leader | Global | All-ages | |
| American International Group | USA | 1965 | Mass market | United states | All Genders |
Learn More About Competitors
InsuranceW. R. Berkley
Owned by W. R. Berkley Corporation
Specialty commercial property and casualty insurance brand of W. R. Berkley Corporation, a Greenwich, Connecticut holding company listed on the NYSE.
insuranceproperty-casualtyspecialty-insurance
InsuranceAIG
Owned by American International Group, Inc.
Master insurance brand of American International Group, covering commercial, personal, and travel insurance products in more than 200 countries.
insurancecommercial-insuranceproperty-casualty
InsuranceAllied Insurance
Owned by Nationwide Mutual Insurance Company
Des Moines-founded insurance brand of Nationwide Mutual, serving independent agents and brokers for personal and small commercial lines since 1929.
insuranceindependent-agentsproperty-casualty
InsuranceAssurant
Owned by Assurant, Inc.
Specialty insurance brand of Assurant, Inc. covering device protection, extended warranties, vehicle service contracts, and lender-placed home insurance.
insurancedevice-protectionextended-warranty
InsuranceChubb
Owned by Chubb Limited
Flagship insurance brand of Chubb Limited, the world's largest publicly traded property and casualty insurer, covering commercial, personal, and specialty insurance in 54 countries.
insuranceproperty-casualtycommercial-insurance
InsuranceLexington Insurance
Owned by American International Group, Inc.
AIG subsidiary and the largest excess and surplus lines insurer in the United States, covering risks standard carriers decline.
insurancesurplus-linescommercial-insurance
Competitive Analysis
Market Positioning: American Financial Group competes with 6 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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Independent Alternatives to American Financial Group
Looking for brands with different ownership structures? These similar brands are not owned by American Financial Group, Inc., giving you alternative choices that support different corporate structures.
InsuranceAllied Insurance
Owned by Nationwide Mutual Insurance Company
Des Moines-founded insurance brand of Nationwide Mutual, serving independent agents and brokers for personal and small commercial lines since 1929.
insuranceindependent-agentsproperty-casualty
Privately Owned
Allied Insurance is privately owned, unlike American Financial Group which is under a publicly traded parent company.
InsuranceAmerican Family Insurance
Owned by American Family Insurance Mutual Holding Company
Flagship insurance brand of the American Family Insurance mutual group, founded in 1927. Auto, home, life, farm, and business coverage sold through exclusive agents in 19 states.
insuranceauto-insurancehome-insurance
Privately Owned
American Family Insurance is privately owned, unlike American Financial Group which is under a publicly traded parent company.
InsuranceAuto-Owners Insurance
Owned by Auto-Owners Insurance Company
Flagship brand of Auto-Owners Insurance Company, the policyholder-owned mutual insurer selling auto, home, business, and life coverage through independent agents since 1916.
insurancemutual-insuranceauto-insurance
Privately Owned
Auto-Owners Insurance is privately owned, unlike American Financial Group which is under a publicly traded parent company.
InsuranceFarmers Insurance
Owned by Farmers Insurance Group of Companies
Flagship brand of Farmers Insurance Group, the policyholder-owned insurer selling auto, home, and life coverage through exclusive and independent agents since 1928.
insurancemutual-insuranceauto-insurance
Privately Owned
Farmers Insurance is privately owned, unlike American Financial Group which is under a publicly traded parent company.
InsuranceHomesite Insurance
Owned by American Family Insurance Mutual Holding Company
Direct-to-consumer homeowners, renters, and condo insurance brand founded in Boston in 1997. Acquired by American Family Insurance in 2013 for approximately $616 million.
insurancehomeowners-insurancerenters-insurance
Privately Owned
Homesite Insurance is privately owned, unlike American Financial Group which is under a publicly traded parent company.
InsuranceMain Street America Insurance
Owned by American Family Insurance Mutual Holding Company
Commercial and farm insurance brand headquartered in Jacksonville, Florida, founded in 1923 as National Grange Mutual. Owned by American Family Insurance since a 2018 mutual merger.
insurancecommercial-insurancemutual
Privately Owned
Main Street America Insurance is privately owned, unlike American Financial Group which is under a publicly traded parent company.
American Financial Group, Inc. Stock Information
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