Who Owns Assurant?
Assurant is the flagship brand of Assurant, Inc. (NYSE: AIZ), a publicly traded specialty insurer headquartered in Atlanta, Georgia. The brand covers mobile device protection sold through wireless carriers, extended warranties sold through retailers, vehicle service contracts, and lender-placed homeowners insurance. The parent traces its roots to 1892.
GlobalOfficial Website
Who Owns Assurant?
- Parent Company: Assurant, Inc.
- Ownership Type: Brand division
- Company Type: Publicly Traded
- Stock Ticker: NYSE: AIZ
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Assurant | Assurant, Inc. | Brand division |
Advertisement
History of Assurant
- Founded: 1892
- Founders: La Crosse Mutual Aid Association
The brand descends from La Crosse Mutual Aid Association, founded in La Crosse, Wisconsin, in 1892 to provide disability coverage to members. It became Time Insurance Company and grew through the 20th century into specialty insurance lines including credit and property products.
Fortis acquired it in 1991, operating the US business under Fortis Insurance until the 2004 spin-off created Assurant, Inc. and the modern brand name. The 2017 purchase of The Warranty Group for about $2.5 billion added the extended service contract operations that now anchor the Global Lifestyle segment.
Through the 2010s and 2020s the brand shed its health and funeral insurance lines to concentrate on two durable franchises: lifestyle protection through partners and housing-related specialty cover. By 2026 Assurant was reporting a tenth consecutive year of profitable growth, with Q3 2026 revenue of $3.53 billion.
Advertisement
About Assurant, Inc.
What does Assurant do?
Assurant sells specialty protection products: phone insurance through wireless carriers, extended warranties through retailers, vehicle service contracts through dealers, and lender-placed home insurance through mortgage servicers.
Is Assurant publicly traded?
Yes. Assurant trades on the New York Stock Exchange under ticker AIZ and is an S&P 500 component, listed since 2004.
Does Assurant own SquareTrade?
No. SquareTrade belongs to Allstate. Assurant's comparable businesses are its Connected Living and extended service contract operations inside Global Lifestyle.
Where is Assurant headquartered?
Atlanta, Georgia, USA, with global operations across the Americas, Europe, and Asia-Pacific.
Advertisement
Who is the CEO of Assurant?
Keith Demmings has been president and CEO since 2022.
- Founded: 1892
- Headquarters: Atlanta, Georgia, USA
- Company Type: Publicly Traded
- Stock: NYSE: AIZ
- Revenue: $11.9 billion (FY2024)
- Employees: Approximately 14,200
Where Is Assurant Made / Based?
- Headquarters: Atlanta, Georgia, USA
Assurant Categories & Tags
Assurant Recalls & Controversies
Lender-placed insurance has been the brand's recurring regulatory issue, with class actions and state insurance department scrutiny over pricing and servicer fee arrangements industry-wide. Extended warranty claims practices draw periodic consumer litigation, typical for the category.
Assurant Ownership: Pros & Cons
Advantages
- +S&P 500 parent with durable partner distribution
- +Fee-based revenue reduces underwriting cyclicality
- +Ten consecutive years of profitable growth
- +Category leadership in defensible niches
Considerations
- -Brand invisible to end consumers, limiting direct leverage
- -Partner concentration risk
- -Lender-placed pricing faces regulatory pressure
- -Catastrophe exposure in the housing book
Advertisement
Frequently Asked Questions About Assurant
Sources & Further Reading
Advertisement
Competitors to Assurant
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| American Financial Group | USA | 1959 | Mass market | United states | All Genders | |
| American International Group | USA | 1965 | Mass market | United states | All Genders | |
| Markel | USA | 1930 | Mass market | United states | All Genders | |
| The Hartford | USA | 1982 | Premium | United states | All Genders | |
| Allstate | USA | 1999 | Mass market | Global | All Genders | |
| W R Berkley | USA | 1967 | Mass market | United states | All Genders |
Learn More About Competitors
InsuranceAmerican Financial Group
Owned by American Financial Group, Inc.
The corporate brand of American Financial Group, Inc., the Cincinnati insurance holding company behind Great American Insurance Group.
insuranceproperty-casualtyspecialty-insurance
InsuranceLexington Insurance
Owned by American International Group, Inc.
AIG subsidiary and the largest excess and surplus lines insurer in the United States, covering risks standard carriers decline.
insurancesurplus-linescommercial-insurance
Financial ServicesMarkel
Owned by Markel Group Inc.
Specialty insurance brand of Markel Group Inc., covering excess and surplus lines, programs, and unusual risks since 1930.
insurancespecialty-insurancees-lines
InsuranceNavigators Insurance
Owned by The Hartford Financial Services Group, Inc.
Specialty insurance brand acquired by The Hartford in 2019, covering marine, construction, energy, and wholesale lines under the name Navigators, a brand of The Hartford.
insurancespecialty-insurancemarine-insurance
InsuranceSquareTrade
Owned by The Allstate Corporation
Consumer product protection plan provider sold through major retailers including Amazon, Costco, and Best Buy. Wholly owned subsidiary of The Allstate Corporation since 2017.
protection-plansextended-warrantydevice-protection
InsuranceW. R. Berkley
Owned by W. R. Berkley Corporation
Specialty commercial property and casualty insurance brand of W. R. Berkley Corporation, a Greenwich, Connecticut holding company listed on the NYSE.
insuranceproperty-casualtyspecialty-insurance
Competitive Analysis
Market Positioning: Assurant competes with 6 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
Advertisement
Independent Alternatives to Assurant
Looking for brands with different ownership structures? These similar brands are not owned by Assurant, Inc., giving you alternative choices that support different corporate structures.
InsuranceAllied Insurance
Owned by Nationwide Mutual Insurance Company
Des Moines-founded insurance brand of Nationwide Mutual, serving independent agents and brokers for personal and small commercial lines since 1929.
insuranceindependent-agentsproperty-casualty
Privately Owned
Allied Insurance is privately owned, unlike Assurant which is under a publicly traded parent company.
InsuranceAmerican Family Insurance
Owned by American Family Insurance Mutual Holding Company
Flagship insurance brand of the American Family Insurance mutual group, founded in 1927. Auto, home, life, farm, and business coverage sold through exclusive agents in 19 states.
insuranceauto-insurancehome-insurance
Privately Owned
American Family Insurance is privately owned, unlike Assurant which is under a publicly traded parent company.
InsuranceAuto-Owners Insurance
Owned by Auto-Owners Insurance Company
Flagship brand of Auto-Owners Insurance Company, the policyholder-owned mutual insurer selling auto, home, business, and life coverage through independent agents since 1916.
insurancemutual-insuranceauto-insurance
Privately Owned
Auto-Owners Insurance is privately owned, unlike Assurant which is under a publicly traded parent company.
InsuranceFarmers Insurance
Owned by Farmers Insurance Group of Companies
Flagship brand of Farmers Insurance Group, the policyholder-owned insurer selling auto, home, and life coverage through exclusive and independent agents since 1928.
insurancemutual-insuranceauto-insurance
Privately Owned
Farmers Insurance is privately owned, unlike Assurant which is under a publicly traded parent company.
InsuranceHomesite Insurance
Owned by American Family Insurance Mutual Holding Company
Direct-to-consumer homeowners, renters, and condo insurance brand founded in Boston in 1997. Acquired by American Family Insurance in 2013 for approximately $616 million.
insurancehomeowners-insurancerenters-insurance
Privately Owned
Homesite Insurance is privately owned, unlike Assurant which is under a publicly traded parent company.
InsuranceMain Street America Insurance
Owned by American Family Insurance Mutual Holding Company
Commercial and farm insurance brand headquartered in Jacksonville, Florida, founded in 1923 as National Grange Mutual. Owned by American Family Insurance since a 2018 mutual merger.
insurancecommercial-insurancemutual
Privately Owned
Main Street America Insurance is privately owned, unlike Assurant which is under a publicly traded parent company.
Assurant, Inc. Stock Information
Advertisement
Jobs at Assurant, Inc.
Latest News About Assurant
Advertisement
Related Articles About Assurant
View more articles
Brand Ownership
Who Owns Your Car Insurance? GEICO, State Farm, Progressive, and Beyond
Auto insurance is a $350 billion industry with some surprising corporate parents. Warren Buffett owns GEICO. A mutual company owns State Farm. Here is who owns every major insurer.
Who Brands StaffFeb 11, 2026
InsuranceBrand OwnershipGeico
News & Updates
Monthly IPO Roundup: November 2026 -- October's Biggest Listings
October 2026 IPOs: Jio Platforms set India's all-time record at $3.2B and surged 27%, GCash owner Mynt raised a Philippine-record P60.9B, Anthropic filed publicly for a possible mid-November debut, and U.S. listings were a biotech grab bag. Full recap.
Who Brands StaffNov 6, 2026
Ipo RoundupIpoStock Market
News & Updates
Monthly M&A Roundup: October 2026 Brand Ownership Changes
October 2026's biggest deals: Paramount Skydance closed its $110B Warner Bros. Discovery takeover, Salesforce signed Braze for $5.66B, Proofpoint bought Varonis for $6.3B, the Weston family agreed to buy Boots for $8.9B, and Viatris added Pacira for $1.65B. Full breakdown.
Who Brands StaffNov 6, 2026
M And A RoundupAcquisitionsNews
People Also Searched
Discover popular brands and companies in the Insurance category and related searches from other users.
Brandsupplemental-insurance
Aflac
Supplemental insurance brand of Aflac Incorporated, the leading seller of cancer insurance in Japan and worksite voluntary benefits in the United States.
Brand in Insurance
cancer-insuranceworksite-benefits
Brandinsurance
AIG
Master insurance brand of American International Group, covering commercial, personal, and travel insurance products in more than 200 countries.
Brand in Insurance
commercial-insuranceproperty-casualty
Brandinsurance
Allied Insurance
Des Moines-founded insurance brand of Nationwide Mutual, serving independent agents and brokers for personal and small commercial lines since 1929.
Brand in Insurance
independent-agentsproperty-casualty