Is Mirinda publicly traded?

No, Mirinda is not publicly traded as a separate entity. Parent company PepsiCo trades on the NASDAQ under the ticker symbol PEP. Investors seeking exposure to Mirinda must purchase shares in PepsiCo, which owns Mirinda alongside over 20 other billion-dollar brands.

When was Mirinda founded?

Mirinda was created in Spain in 1959 by a Spanish beverage company. PepsiCo acquired the brand in 1970. The brand's name derives from the Esperanto word for "admirable" or "wonderful."

Where is Mirinda most popular?

Mirinda's strongest markets are in Asia, Latin America, and the Middle East. The brand has particularly deep consumer roots in India, Mexico, Saudi Arabia, and Thailand, where fruit-flavored sodas hold stronger consumer preference than colas. Mirinda has limited presence in the United States.

How does Mirinda compete with Fanta?

Mirinda competes directly with Fanta (owned by The Coca-Cola Company) across over 100 international markets. Fanta holds a larger global market share due to Coca-Cola's broader distribution network. Mirinda maintains competitive positions in specific markets where PepsiCo's bottling infrastructure is strong and where the brand has established decades of consumer loyalty.

Food & Beverage

Who Owns Mirinda?

Q: Who owns Mirinda?

Mirinda is wholly owned by PepsiCo (NASDAQ: PEP), a publicly traded American multinational food and beverage corporation headquartered in Purchase, New York. PepsiCo acquired Mirinda in 1970 from its Spanish originators. PepsiCo reported 2025 net revenue of $93.9 billion and employs approximately 318,000 people globally.

Mirinda is owned by PepsiCo (NASDAQ: PEP), a publicly traded American multinational food and beverage corporation headquartered in Purchase, New York. PepsiCo acquired Mirinda in 1970 from its Spanish originators. Mirinda is sold in over 100 countries and competes directly with Coca-Cola's Fanta in the international fruit soda category. PepsiCo reported 2025 net revenue of $93.9 billion. Mirinda is managed within PepsiCo's International Beverages Franchise and EMEA segments, which together generated over $38 billion in 2025 revenue.

Parent Company

PepsiCo, Inc.

Acquired

1970

Status

Publicly Traded

Headquarters

Purchase, New York, USA

Mirinda Timeline

1959

Mirinda

Founded by Spanish beverage company

Founded

1970

Acquired by PepsiCo, Inc.

PepsiCo, Inc. acquired Mirinda

Acquired

budgetmass marketGlobalall-consumersrecycled packagingplastic reductionwater conservationcarbon reductionOfficial Website

Who Owns Mirinda?

Parent Company: PepsiCo, Inc.
Ownership Type: Wholly owned
Acquisition Year: 1970
Company Type: Publicly Traded
Stock Ticker: NASDAQ: PEP

Brand	Parent Company	Ownership Type
Mirinda	PepsiCo, Inc.	Wholly owned

Where to Buy

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Mirinda on Amazon

History of Mirinda

Founded: 1959
Founders: Spanish beverage company
Acquired by PepsiCo, Inc.: 1970

Mirinda was created in Spain in 1959 by a Spanish beverage company. The brand's name is derived from Esperanto, the constructed international language, where "mirinda" means "admirable" or "wonderful." The original Mirinda was an orange-flavored carbonated soft drink, though the brand quickly expanded to include grape, strawberry, and apple flavors.

PepsiCo acquired Mirinda in 1970, approximately 11 years after the brand was created. The acquisition gave PepsiCo a fruit-flavored carbonated soft drink to deploy internationally, filling a gap in its portfolio at a time when Fanta was establishing itself as the dominant global fruit soda under Coca-Cola's distribution. PepsiCo needed a fruit soda brand to compete with Fanta in markets where cola preferences were secondary to fruit flavors.

Throughout the 1970s and 1980s, Mirinda expanded rapidly across international markets under PepsiCo's ownership. The brand became prominent in India, Saudi Arabia, Thailand, and Mexico, where fruit-flavored sodas commanded significant market share. PepsiCo invested in marketing campaigns including the "Mirinda Craver" advertising campaign produced by Jim Henson Productions from 1975 to 1978, which featured a monster character with an insatiable craving for Mirinda.

In the 1990s, Mirinda underwent a strategic repositioning in several key markets. In Mexico, the brand shifted its focus to orange flavor as its primary offering, supported by a campaign featuring the Blue Man Group and the tagline "The Taste is in Mirinda." This repositioning consolidated Mirinda's identity around its flagship orange variant in markets where flavor proliferation had diluted the brand's focus.

In September 2023, PepsiCo unveiled a global brand refresh for Mirinda, introducing a new visual identity with an updated logo, packaging design, and brand platform. The refresh was intended to modernize the brand's appeal to younger consumers. The new identity was rolled out across Mirinda's international markets through 2024.

In 2025, PepsiCo implemented a new operating model that elevated International Operating Units, including the International Beverages Franchise and EMEA segments where Mirinda is sold. The company also completed the acquisitions of Siete Foods and poppi beverage, though these do not directly affect Mirinda's operations.

About PepsiCo, Inc.

What does PepsiCo own?
PepsiCo owns a portfolio of more than 23 billion-dollar brands across beverages, snack foods, and cereals. Key brands include Pepsi, Mountain Dew, Gatorade, Tropicana, Aquafina, SodaStream, Lay's, Doritos, Cheetos, Fritos, Tostitos, Ruffles, Quaker Oats, Cap'n Crunch, and Poppi. The company also owns international snack brands including Walkers (UK), Sabritas and Gamesa (Mexico), and Smith's (Australia).

Is PepsiCo publicly traded?
Yes, PepsiCo is publicly traded on NASDAQ under ticker PEP. The company has been listed since 1965 and is one of the largest companies in the S&P 500. Major institutional shareholders include Vanguard Group, BlackRock, and State Street. PepsiCo is a Dividend Aristocrat, having increased its annual dividend for 54 consecutive years.

Who founded PepsiCo?
PepsiCo was formed in 1965 through the merger of Pepsi-Cola Company, founded by Caleb Bradham in 1898, and Frito-Lay, Inc., formed by Herman Lay in 1932. Bradham was a pharmacist in New Bern, North Carolina, who created Pepsi-Cola. Lay was a potato chip distributor in Nashville, Tennessee, who built a national snack food company.

Where is PepsiCo headquartered?
PepsiCo is headquartered in Purchase, New York, USA. The company's corporate campus in Westchester County, north of New York City, houses its executive offices and many of its North American business units. PepsiCo operates manufacturing facilities and offices across more than 200 countries and territories worldwide.

How many brands does PepsiCo own?
PepsiCo owns more than 23 brands that each generate over $1 billion in annual retail sales. The total brand count is significantly higher when including regional and smaller brands. The portfolio spans beverages (Pepsi, Mountain Dew, Gatorade, Tropicana), snack foods (Lay's, Doritos, Cheetos, Fritos), and cereals (Quaker, Cap'n Crunch, Life).

Who owns PepsiCo?
PepsiCo is a publicly traded company with a dispersed shareholder base. No single shareholder holds a controlling stake. The largest institutional shareholders are Vanguard Group, BlackRock, and State Street. Ramon Laguarta serves as Chairman and CEO, having succeeded Indra Nooyi in 2018.

What is PepsiCo's financial performance?
For FY2025 (ended December 27, 2025), PepsiCo reported net revenue of $93.9 billion, up 2% from $91.9 billion in FY2024. Net income was $8.3 billion, and core EPS was $8.14. Free cash flow was $8.2 billion. The company announced its 54th consecutive annual dividend increase. For FY2026, PepsiCo projects organic revenue growth of 2% to 4% and core constant currency EPS growth of 4% to 6%.

Founded: 1965
Headquarters: Purchase, New York, USA
Company Type: Publicly Traded
Stock: NASDAQ: PEP
Revenue: $93.9 billion (FY2025)
Employees: approximately 318,000

Visit PepsiCo, Inc. website

View full company profile for PepsiCo, Inc.

Where Is Mirinda Made / Based?

Headquarters: Purchase, New York, USA
Manufacturing / Operations: Spain, Mexico, Brazil, India, Thailand, Saudi Arabia

Mirinda Categories & Tags

Fruit Soda Soft Drink Carbonated Drink International Beverage Pepsico Global Brand

Mirinda Sustainability & Ethics

Mirinda participates in PepsiCo's sustainability programs under the pep+ (PepsiCo Positive) framework, which focuses on positive agriculture, positive value chain, and positive choices.

Packaging: PepsiCo aims to make 100% of packaging recyclable, compostable, biodegradable, or reusable by 2025 and to use 50% recycled material in packaging. The company has implemented plastic reduction programs and is working to build recycling collection systems. Mirinda's PET bottles and aluminum cans participate in these packaging initiatives.

Water Stewardship: PepsiCo aims to become net water positive by 2030 in high-water-risk areas, replenishing more water than it uses. The company has achieved high water-use efficiency in its beverage manufacturing and partners with local communities on water security initiatives in water-stressed regions where Mirinda operates, including India and Mexico.

Climate Action: PepsiCo aims to achieve net zero emissions by 2040. The company has implemented renewable energy projects and energy efficiency improvements across its manufacturing facilities. Mirinda's production and distribution processes contribute to PepsiCo's Scope 1, 2, and 3 emissions.

Supply Chain: PepsiCo's supplier code of conduct extends across Mirinda's supply chain, covering ingredient suppliers and bottling partners. The company works with suppliers to drive improvements in water use, packaging, emissions, and agricultural practices.

PepsiCo is not a Certified B Corporation. The company publishes an annual ESG Summary and Sustainability Report aligned with GRI and SASB standards.

Awards & Recognition

Global Brand Presence: Mirinda is one of only two major global fruit-flavored carbonated soft drink brands (alongside Fanta), sold in over 100 countries. This scale of international distribution is a significant achievement in the beverage industry.
2023 Brand Refresh: The September 2023 global brand refresh, including a new logo and visual identity, was recognized by branding and design publications as a significant modernization effort for a legacy international beverage brand.
Market Leadership in Key Regions: Mirinda maintains strong market positions in India, Mexico, Saudi Arabia, and Thailand, where it has competed successfully against Fanta for decades.
Heritage Brand: Mirinda has maintained continuous market presence for over 65 years since its founding in 1959, making it one of the longer-running international soft drink brands.

Mirinda Recalls & Controversies

Competition with Fanta: Mirinda faces persistent competitive pressure from Fanta, which holds a larger global market share in the fruit soda category. Coca-Cola's broader international distribution network gives Fanta an advantage in many markets. This competitive dynamic has limited Mirinda's growth potential in some regions.

Sugar Content and Health Concerns: As a sweetened carbonated beverage, Mirinda faces scrutiny regarding sugar consumption and health effects, particularly among younger consumers. Several governments in Mirinda's key markets have implemented or considered sugar taxes, including Mexico (implemented in 2014) and India (discussed but not implemented nationally). PepsiCo has responded by offering reduced-sugar and zero-sugar Mirinda variants in select markets.

Limited US Market Presence: Mirinda has minimal presence in the United States, limiting the brand's exposure to one of the world's largest beverage markets. PepsiCo's fruit soda category in the US is served by other brands, meaning Mirinda's growth is entirely dependent on international markets.

PepsiCo Portfolio Competition: Mirinda competes internally for marketing investment and shelf space against higher-priority PepsiCo brands such as Pepsi, Gatorade, and Mountain Dew. The brand's budget-tier positioning and international focus mean it receives less marketing investment than PepsiCo's flagship brands.

PepsiCo Quaker Recall (2024): In 2024, PepsiCo issued a voluntary recall of certain Quaker bars and cereals due to potential Salmonella contamination. While this did not directly affect Mirinda, it reflected on PepsiCo's overall quality control and created costs that were charged to the PepsiCo Foods North America segment.

Mirinda Ownership: Pros & Cons

Advantages

+PepsiCo's international bottling network provides distribution across over 100 countries that an independent brand could not replicate
+Decades of consumer recognition in India, Mexico, Saudi Arabia, and Thailand provide a durable competitive foundation
+Access to PepsiCo's R&D capabilities supports flavor innovation and reformulation for health-conscious consumers
+PepsiCo's 2025 international beverage segment delivered 7% organic revenue growth, providing a growing platform for Mirinda
+The 2023 global brand refresh demonstrates continued corporate investment in Mirinda's long-term relevance

Considerations

-Fanta holds a larger global market share in the fruit soda category, creating a persistent competitive disadvantage
-Mirinda has minimal presence in the United States, limiting exposure to one of the world's largest beverage markets
-The broader carbonated soft drink category faces structural headwinds from health-conscious consumer trends and sugar taxes
-PepsiCo's portfolio breadth means Mirinda competes internally for marketing investment against higher-priority brands
-Regional fragmentation in distribution arrangements creates inconsistency in brand presentation across markets

Frequently Asked Questions About Mirinda

Sources & Further Reading

Competitors to Mirinda

These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.

Brand	Parent Company	Country	Founded	Market Position	Primary Market	Gender Target
7 UpSister Brand	Pepsico	USA	1929	Mass market	Global	All-ages
Mountain DewSister Brand	Pepsico	USA (PepsiCo headquarters)	1940	Mass market	Global	All Genders
Coca-Cola	Coca Cola Company	USA	1886	Mass market	Global	All-ages
Fanta	Coca Cola Company	USA	1940	Mass market	Global	All-ages
AquafinaSister Brand	Pepsico	USA	1994	Mass market	Global	All Genders
PepsiSister Brand	Pepsico	USA	1898	Mass market	Global	All-ages