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  1. Home
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  3. Retail & E-commerce
  4. Lowe's for Pros (MVPs Pro Rewards)
Lowe's for Pros (MVPs Pro Rewards) logo
Retail & E-commerce

Who Owns Lowe's for Pros (MVPs Pro Rewards)?

Lowe's for Pros is the professional loyalty and account program of Lowe's Companies, Inc. (NYSE: LOW). Operating as the MVPs Pro Rewards program, it offers contractors and trade customers earning rewards, volume pricing benefits, dedicated account services, and access to Pro-specific tools through Lowe's retail and digital platforms.

Parent Company

Lowe's Companies, Inc.

Founded

2019

Status

Publicly Traded

Headquarters

Mooresville, North Carolina, USA (Lowe's Companies)

Lowe's for Pros (MVPs Pro Rewards) Timeline

1946
Lowe's Companies, Inc.

Parent company established in Mooresville, North Carolina, USA

Company Founded
2019

Lowe's for Pros (MVPs Pro Rewards)

Founded by Lowe's Companies, Inc.

Founded
mid rangegrowth segmentUnited StatesbusinessOfficial Website

Who Owns Lowe's for Pros (MVPs Pro Rewards)?

  • Parent Company: Lowe's Companies, Inc.
  • Ownership Type: Wholly owned
  • Company Type: Publicly Traded
  • Stock Ticker: NYSE: LOW
BrandParent CompanyOwnership Type
Lowe's for Pros (MVPs Pro Rewards)Lowe's Companies, Inc.Wholly owned

History of Lowe's for Pros (MVPs Pro Rewards)

  • Founded: 2019
  • Founders: Lowe's Companies, Inc.

Lowe's launched the MVPs Pro Rewards loyalty program in 2019 as part of its broader push into the professional market under CEO Marvin Ellison. The program was designed to convert one-time contractor shoppers into repeat account customers through reward earning on purchases, exclusive offers, and business management tools.

The program complements Lowe's Pro store services, providing the digital and account layer on top of in-store Pro desks. It is integrated with Lowe's credit programs and the company's digital tools, including Mylow Companion used by associates to support Pro customers. The program remains a free membership for eligible professional customers.

About Lowe's Companies, Inc.

Lowe's reported FY2025 sales of $86.3 billion for the fiscal year ended January 30, 2026, with positive comparable sales of 0.2%. Net earnings were $6.65 billion, or $11.85 per diluted share. Adjusted diluted earnings per share reached $12.28, up 2.4% year-over-year. Operating margin was 11.8%, and adjusted operating margin was 12.1%. The company generated $7.7 billion in free cash flow and returned $2.6 billion in dividends to shareholders.

In Q4 2025, Lowe's reported sales of $20.6 billion, up from $18.6 billion in the prior-year quarter, with comparable sales growth of 1.3%. Q4 net earnings were $1.0 billion, or $1.78 per diluted share. The quarter included $149 million in pre-tax expenses related to the Foundation Building Materials and Artisan Design Group acquisitions. Adjusted Q4 diluted EPS was $1.98, up 2.6% year-over-year.

For FY2026, Lowe's provided outlook for total sales of $92.0 to $94.0 billion, representing approximately 7% to 9% growth, with comparable sales expected to be flat to up 2%. The company guided adjusted diluted EPS of $12.25 to $12.75 and capital expenditures of approximately $2.5 billion.

  • Founded: 1946
  • Headquarters: Mooresville, North Carolina, USA
  • Company Type: Publicly Traded
  • Stock: NYSE: LOW
  • Revenue: $86.3 billion (FY2025, year ended January 30, 2026)
  • Employees: Approximately 300,000

Visit Lowe's Companies, Inc. website

View full company profile for Lowe's Companies, Inc.

Where Is Lowe's for Pros (MVPs Pro Rewards) Made / Based?

  • Headquarters: Mooresville, North Carolina, USA (Lowe's Companies)

Lowe's for Pros (MVPs Pro Rewards) Categories & Tags

Loyalty ProgramProfessional ServicesContractorRewardsAmerican Brand

Lowe's for Pros (MVPs Pro Rewards) Sustainability & Ethics

As a loyalty program, the primary considerations are data privacy and transparent reward terms, both managed under Lowe's corporate privacy policies and program terms.

Awards & Recognition

The MVPs Pro Rewards program has been recognized in home improvement retail coverage as a competitive professional loyalty offering, driving measurable repeat-purchase behavior among enrolled contractors.

Lowe's for Pros (MVPs Pro Rewards) Recalls & Controversies

Reward Value Comparisons: Periodic comparisons to Pro Xtra note differing reward structures; Lowe's has adjusted earning and redemption terms over time to remain competitive.

Program Changes: Changes to earning rates and benefits have occasionally generated member complaints, standard for loyalty program management.

Brands Owned by Lowe's Companies, Inc.

Lowe's BusinessRetail Ecommerce

Lowe's Business

Owned by Lowe's Companies, Inc.

Lowe's business customer program providing commercial accounts, business credit, and procurement services for contractors, property managers, and organizations.

business-servicescreditprocurement
Lowe's Corporate & ServicesRetail Ecommerce

Lowe's Corporate & Services

Owned by Lowe's Companies, Inc.

Lowe's corporate services portfolio encompassing installation services, protection plans, and enterprise solutions supporting the retail operation.

corporate-servicesinstallationprotection-plans
Lowe's ProRetail Ecommerce

Lowe's Pro

Owned by Lowe's Companies, Inc.

Lowe's professional contractor services program providing dedicated account support, bulk pricing, jobsite delivery, and Pro-focused services across its store network.

professional-servicescontractorhome-improvement
Lowe'sRetail Ecommerce

Lowe's

Owned by Lowe's Companies, Inc.

The flagship home improvement retail brand of Lowe's Companies, operating 1,750-plus stores as the second-largest home improvement retailer in the United States.

home-improvementretailhardware
View all brands owned by Lowe's Companies, Inc.

Lowe's for Pros (MVPs Pro Rewards) Ownership: Pros & Cons

Advantages

  • +Free program builds contractor retention and repeat purchase behavior
  • +Integrates with Lowe's Pro services and digital tools
  • +Rewards data improves Lowe's professional customer analytics
  • +No competing subscription fee model required

Considerations

  • -Competes against the established Home Depot Pro Xtra program
  • -Reward economics require ongoing funding that must demonstrate retention ROI
  • -Loyalty value is limited by Lowe's Pro store service quality
  • -Program awareness among contractors remains below the flagship brand

Frequently Asked Questions About Lowe's for Pros (MVPs Pro Rewards)

Sources & Further Reading

  • [Lowe's for Pros / MVPs Pro Rewards](
  • [Lowe's Investor Relations](
  • [NYSE: LOW](

Competitors to Lowe's for Pros (MVPs Pro Rewards)

These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.

BrandParent CompanyCountryFoundedMarket PositionPrimary MarketGender Target
Lowe's ProLowe's ProSister Brand
Lowes
USA (Lowe's Companies)
2014
Growth segmentUnited statesBusiness

Learn More About Competitors

Lowe's ProRetail Ecommerce

Lowe's Pro

Owned by Lowe's Companies, Inc.

Lowe's professional contractor services program providing dedicated account support, bulk pricing, jobsite delivery, and Pro-focused services across its store network.

professional-servicescontractorhome-improvement

Competitive Analysis

Market Positioning: Lowe's for Pros (MVPs Pro Rewards) competes with 1 brands in the same categories, ranging from mass market to luxury positioning.

Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.

Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.

Independent Alternatives to Lowe's for Pros (MVPs Pro Rewards)

Looking for brands with different ownership structures? These similar brands are not owned by Lowe's Companies, Inc., giving you alternative choices that support different corporate structures.

JoannRetail Ecommerce

Joann

Owned by Joann Inc.

American fabric and craft supplies retailer offering sewing, quilting, and DIY materials and supplies.

fabriccraftssewing
Privately Owned

Joann is privately owned, unlike Lowe's for Pros (MVPs Pro Rewards) which is under a publicly traded parent company.

PublixRetail Ecommerce

Publix

Owned by Publix Super Markets, Inc.

Employee-owned southeastern U.S. supermarket chain founded in 1930, operating more than 1,400 stores and famous for its Pub Sub deli sandwich.

supermarketgroceryemployee-owned
Privately Owned

Publix is privately owned, unlike Lowe's for Pros (MVPs Pro Rewards) which is under a publicly traded parent company.

Trader Joe'sRetail Ecommerce

Trader Joe's

Owned by ALDI SÜD

American grocery retail brand known for specialty foods and private-label products owned by Aldi.

groceryretailspecialty-foods
Privately Owned

Trader Joe's is privately owned, unlike Lowe's for Pros (MVPs Pro Rewards) which is under a publicly traded parent company.

AlbertsonsRetail Ecommerce

Albertsons

Owned by Albertsons Companies, Inc.

The flagship grocery banner of Albertsons Companies, operating supermarkets across the Western and Southwestern United States.

grocery-bannersupermarketgrocery
Publicly Traded

Albertsons operates independently without a large parent corporation.

AmazonRetail Ecommerce

Amazon

Owned by Amazon.com Inc.

American e-commerce marketplace launched in 1995 by Jeff Bezos. The flagship retail brand of Amazon.com Inc. and the largest online retailer in the United States.

ecommerceonline-marketplaceretail
Publicly Traded

Amazon operates independently without a large parent corporation.

Best BuyRetail Ecommerce

Best Buy

Owned by Best Buy Co., Inc.

American consumer electronics retail brand owned by Best Buy Co., Inc., the largest consumer electronics retailer in the United States with over 1,000 stores across North America.

electronics-retailconsumer-electronicsretail
Publicly Traded

Best Buy operates independently without a large parent corporation.

Lowe's Companies, Inc. Stock Information

Jobs at Lowe's Companies, Inc.

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Last reviewed: September 25, 2026 · Reviewed by Who Brands Editorial Team