Who Owns Lionhart Tires?

Turbo Wholesale Tires began building proprietary brands to give independent dealers lines they could sell with protected margins, and Lionhart emerged from that strategy. The company first filed the Lionhart trademark in July 2003, covering wheels, and expanded the mark to tires, registering the current Lionhart mark in 2013 and a Canadian registration in 2014.

The brand developed as a broad value line: the LH series of all-season and touring patterns for passenger cars, the LH-TEN and claw-marked all-terrain and mud-terrain tires for trucks and SUVs, trailer tires, and ultra-high-performance fitments. Lionhart built distribution through independent dealers and became a fixture on online tire retailers, where its low prices generated large volumes of consumer reviews.

Turbo Wholesale has invested steadily in the line, reporting hundreds of new sizes and fitments added across its proprietary brands since 2023. Lionhart's catalog now spans standard passenger sizes through large light truck and specialty trailer applications.

The brand operates within the same family of companies as Lexani Wheel Corp, sharing the Southern California aftermarket orbit of wheels, tires, and styling products aimed at enthusiast and value buyers.