
Dick's House of Sport is owned by Dick's Sporting Goods, Inc. (NYSE: DKS), which launched the experiential mega-format in 2021 in Victor, New York. House of Sport stores average more than 100,000 square feet and include rock-climbing walls, outdoor turf fields, running tracks, batting cages, and golf simulators. The format grew to 41 locations by August 2026, with Dick's targeting 67 stores by the end of 2027.
Parent Company
Founded
2021
Status
Publicly Traded
Headquarters
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Dick's House of Sport | Dick's Sporting Goods | Brand division |
Dick's opened the first House of Sport in 2021 at Eastview Mall in Victor, New York, near Rochester. The roughly 100,000-square-foot prototype packed the store with interactive features: a rock-climbing wall, an outdoor turf field and running track, batting cages, golf simulators, and a health and wellness section, a deliberate bet that physical retail needed to become a destination.
The Victor store was built inside a mall anchor, a telling choice. Dick's deliberately took over vacated department store space to prove the format could anchor a shopping center, not just a power center, and early results there shaped the mall-focused expansion that followed.
The Victor prototype was essentially a laboratory. Features like a 32-foot climbing wall, a regulation-height turf field that converts to an ice rink in winter, a quarter-mile running track around the roofline, and HitTrax batting cages were tested for what actually drew traffic and what did not. Subsequent stores refined the mix.
A second location followed in Knoxville, Tennessee, and the concept's early sales performance convinced management to accelerate. The format arrived as COVID-era demand for sporting goods was peaking, and House of Sport stores outperformed conventional locations on traffic and sales per square foot.
Dick's began converting stores in 2023 and 2024, folding the format into a broader fleet repositioning that also produced the mid-size Dick's Field House concept. By the end of fiscal 2025, on January 31, 2026, the count stood at 35 House of Sport locations, 16 of them opened or converted during that single year.
Growth continued through 2026, reaching 41 stores by August 1, 2026, with new sites in Gilbert, Arizona; Thornton, Colorado; Annapolis and Gaithersburg, Maryland; Raleigh, North Carolina; and Arlington, Texas, among others. The company plans approximately 14 openings in 2026 and about 18 in 2027, targeting 67 locations by the end of 2027.
The rollout has been slightly slower than the company's original ambition of 75 to 100 stores by 2027, a goal executives acknowledged they would fall short of while prioritizing returns over speed.
Most openings are conversions rather than ground-up builds. Dick's rebrands and expands existing stores, former Public Lands sites, and mall anchor boxes, which is how 13 locations joined the fleet in 2025 through relocation and conversion alone.
What does Dick's Sporting Goods sell?
Dick's Sporting Goods sells athletic apparel, footwear, sports equipment, outdoor recreation gear, and fitness equipment across virtually every sport and outdoor activity. The company carries products from major brands including Nike, Adidas, Under Armour, The North Face, and Columbia, as well as its own private label brands including DSG, Alpine Design, and Calia. Following the Foot Locker acquisition, the company also sells athletic footwear and apparel through Foot Locker, Champs Sports, WSS, and atmos stores.
Is Dick's Sporting Goods publicly traded?
Yes, Dick's Sporting Goods, Inc. is listed on the New York Stock Exchange under ticker DKS. The company went public in October 2002. The Stack family retains a significant stake. Ed Stack, son of founder Dick Stack, serves as Executive Chairman.
Who founded Dick's Sporting Goods?
Dick's Sporting Goods was founded in 1948 by Richard "Dick" Stack, who opened a bait and tackle shop in Binghamton, New York with $300 borrowed from his grandmother's cookie jar. Dick Stack's son Ed Stack joined the company in 1984 and transformed it into a national sporting goods retailer.
Where is Dick's Sporting Goods headquartered?
Dick's Sporting Goods is headquartered in Findlay Township, Pennsylvania, USA, near Pittsburgh. The company operates more than 850 Dick's-branded stores across the United States, plus approximately 2,500 Foot Locker-branded stores globally.
How many stores does Dick's Sporting Goods operate?
Following the Foot Locker acquisition in September 2025, Dick's Sporting Goods operates more than 850 Dick's-branded stores (including Dick's Sporting Goods, Golf Galaxy, Public Lands, and House of Sport) plus approximately 2,500 Foot Locker-branded stores (including Foot Locker, Champs Sports, WSS, and atmos) across 25 countries. The company employs approximately 100,000 people.
Who owns Dick's Sporting Goods?
Dick's Sporting Goods, Inc. is publicly traded on the NYSE. The Stack family retains a significant stake. Ed Stack, son of founder Dick Stack, serves as Executive Chairman. Lauren Hobart serves as President and CEO. The remaining shares are held by institutional investors and public shareholders.
Did Dick's Sporting Goods acquire Foot Locker?
Yes, Dick's Sporting Goods completed its acquisition of Foot Locker, Inc. on September 8, 2025 for approximately $2.5 billion in cash and stock. Foot Locker operates as a standalone business within Dick's portfolio, maintaining its brand identity. The acquisition is expected to deliver $100 million to $125 million in cost synergies and be accretive to EPS in FY2026.
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Dicks Sporting Goods | USA | 1997 | Mass market | United states | All Genders | |
| Canadian Tire Corporation | Canada | 1999 | Mass market | Canada | All Genders | |
| Dicks Sporting Goods | USA | 1948 | Mass market | United states | All Genders | |
| Dicks Sporting Goods | USA | 1974 | Premium | United states | All Genders |
Retail EcommerceOwned by Dick's Sporting Goods
Golf specialty retail chain owned by Dick's Sporting Goods since 2007, operating 113 stores plus Golf Galaxy Performance Center experiential locations.
Retail EcommerceOwned by Canadian Tire Corporation, Limited
Canadian sporting goods retailer owned by Canadian Tire Corporation, operating stores across Canada under Sport Chek and Sports Experts banners.
Retail EcommerceOwned by Dick's Sporting Goods
Largest sporting goods retailer in the United States, operating the Dick's, Golf Galaxy, Public Lands, and House of Sport banners plus private brands including DSG, Calia, and VRST.
Fashion ApparelOwned by Dick's Sporting Goods
Foot Locker is a specialty athletic footwear and apparel retailer with approximately 2,500 stores in 26 countries. Acquired by Dick's Sporting Goods (NYSE: DKS) in 2025 for $2.4 billion.
Market Positioning: Dick's House of Sport competes with 4 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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