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2026 Who Brands. All information is provided for educational purposes. Brand names and logos are trademarks of their respective owners.

  1. Home
  2. Brands
  3. Retail & E-commerce
  4. Sport Chek
Sport Chek logo
Retail & E-commerce

Who Owns Sport Chek?

Sport Chek is owned by Canadian Tire Corporation, Limited (TSX: CTC.A), a publicly traded Canadian retail company. Canadian Tire acquired the Sport Chek chain through its 2011 acquisition of Forzani Group for approximately $771 million. Sport Chek operates as CTC's sporting goods retail division with 354 corporate and franchise stores across Canada as of the end of 2025. The company is headquartered in Toronto, Ontario, Canada.

Parent Company

Canadian Tire Corporation, Limited

Acquired

2011

Status

Publicly Traded

Headquarters

Toronto, Ontario, Canada

Sport Chek Timeline

1922
Canadian Tire Corporation, Limited

Parent company established in Toronto, Ontario, Canada

Company Founded
1999

Sport Chek

Founded by Forzani Group (founding)

Founded
2011
Acquired by Canadian Tire Corporation, Limited

Canadian Tire Corporation, Limited acquired Sport Chek

Acquired
mid rangemass marketCanadaOfficial Website

Who Owns Sport Chek?

  • Parent Company: Canadian Tire Corporation, Limited
  • Ownership Type: Wholly owned
  • Acquisition Year: 2011
  • Company Type: Publicly Traded
  • Stock Ticker: TSX: CTC.A
BrandParent CompanyOwnership Type
Sport ChekCanadian Tire Corporation, LimitedWholly owned

History of Sport Chek

  • Founded: 1999
  • Founders: Forzani Group (founding)
  • Acquired by Canadian Tire Corporation, Limited: 2011

Sport Chek was founded in 1999 by Forzani Group Limited, a Calgary-based sporting goods retailer. Forzani Group had been operating sporting goods stores in Canada since 1974, when brothers John and Basil Forzani opened their first store. The Sport Chek banner was created as a large-format sporting goods store designed to compete with U.S. retailers entering the Canadian market.

The Sport Chek concept grew rapidly in the early 2000s. Forzani Group expanded the banner across Canada, converting smaller Forzani stores to the Sport Chek format and opening new locations in major shopping centers. By the late 2000s, Sport Chek had become Forzani Group's primary banner, with stores in most major Canadian markets.

In 2011, Canadian Tire Corporation announced its acquisition of Forzani Group for approximately $771 million. The deal was completed in August 2011. The acquisition gave Canadian Tire, which had been primarily known for automotive, hardware, and household goods, a major position in the Canadian sporting goods market. Forzani Group's banners, including Sport Chek, Sports Experts, Atmosphere, and Hockey Experts, were integrated into Canadian Tire's retail portfolio.

Following the acquisition, Canadian Tire invested in rebranding and modernizing Sport Chek stores. The company upgraded store formats, improved product assortments, and integrated Sport Chek into the Triangle Rewards loyalty program. Canadian Tire also invested in e-commerce capabilities, making Sport Chek products available online through sportchek.ca and the Canadian Tire app.

In the years following the acquisition, Canadian Tire consolidated some of its sporting goods banners. Store counts were adjusted to optimize the retail footprint. As of the end of 2025, CTC operated 354 Sport Chek corporate and franchise stores across Canada. In Q1 2026, the total store count for all sporting goods banners was reduced to 317 from 331, though total square footage declined only slightly, indicating a focus on larger-format stores.

Sport Chek has faced the competitive pressures affecting all sporting goods retailers, including the growth of e-commerce, competition from Amazon and specialized online retailers, and changing consumer preferences for athletic apparel and equipment. The brand has responded by emphasizing omnichannel capabilities, exclusive brand partnerships, and integration with Canadian Tire's broader retail ecosystem.

About Canadian Tire Corporation, Limited

Is Canadian Tire Corporation owned by another company?
No. Canadian Tire Corporation, Limited is an independent publicly traded company with no parent organization. The company operates independently while being owned by institutional investors, mutual funds, and individual shareholders.

Is Canadian Tire Corporation publicly traded?
Yes. The company is publicly traded on the Toronto Stock Exchange under ticker symbols CTC (common voting shares) and CTC.A (Class A non-voting shares). Canadian Tire has been publicly traded since 1969.

When was Canadian Tire Corporation founded?
The company was founded in 1922 by brothers J.W. and A.J. Billes in Toronto, Ontario. The business was incorporated as Canadian Tire Corporation in 1927.

Who created Canadian Tire Corporation?
Canadian Tire Corporation was founded by brothers J.W. and A.J. Billes. The brothers built the company from a single auto parts store into one of Canada's largest and most recognized retail corporations.

What is Canadian Tire Corporation's annual revenue?
Canadian Tire Corporation reported consolidated revenue of $16.3 billion for fiscal year 2025 (53 weeks ended January 3, 2026), a 5.2 percent increase from $15.5 billion in FY2024. Retail sales were $18.99 billion, up 4.5 percent. In Q1 2026, revenue was $3.57 billion, up 3.3 percent.

Who is Canadian Tire's CEO?
Greg Hicks serves as CEO of Canadian Tire Corporation, leading the company through its True North transformation strategy.

Did Canadian Tire buy Hudson's Bay?
Canadian Tire acquired the intellectual property of Hudson's Bay Company for $30 million in 2025 following the department store chain's insolvency. The acquisition includes the Hudson's Bay brand and trademarks but not the physical stores. The first product collection launched during the 2025 holiday season, with a more comprehensive launch planned for summer 2026.

Did Canadian Tire sell Helly Hansen?
Yes. On May 31, 2025, Canadian Tire completed the sale of the Helly Hansen business to Kontoor Brands, Inc. for total gross proceeds of $1.313 billion. The divestiture reflects CTC's increasing focus on its Canadian retail portfolio.

What is the True North strategy?
True North is a four-year, $2 billion transformation strategy launched in March 2025. It includes leadership restructuring, store remodels, Triangle Rewards loyalty program expansion, and improved data and technology capabilities. The restructuring was completed in Q3 2025, targeting approximately $100 million in annualized savings.

  • Founded: 1922
  • Headquarters: Toronto, Ontario, Canada
  • Company Type: Publicly Traded
  • Stock: TSX: CTC.A
  • Revenue: CAD $16.3 billion (FY2025)
  • Employees: Approximately 58,000

Visit Canadian Tire Corporation, Limited website

View full company profile for Canadian Tire Corporation, Limited

Where Is Sport Chek Made / Based?

  • Headquarters: Toronto, Ontario, Canada

Sport Chek Categories & Tags

Sporting GoodsRetailSportsCanadaCanadian TireCanadian Brand

Sport Chek Sustainability & Ethics

Sport Chek's sustainability initiatives fall under Canadian Tire Corporation's broader environmental, social, and governance (ESG) program. CTC publishes an annual ESG report that covers environmental performance, responsible sourcing, community investment, and governance practices across all its retail banners, including Sport Chek.

Canadian Tire Corporation has committed to reducing its carbon footprint through energy efficiency improvements in stores, distribution centers, and transportation. The company has installed LED lighting and energy management systems in many of its retail locations, including Sport Chek stores. CTC has also set targets for waste reduction and has implemented recycling programs across its operations.

Responsible sourcing is a significant focus for CTC's ESG program. The company publishes a Supplier Code of Conduct that requires suppliers to meet standards for labor practices, environmental compliance, and ethical business conduct. CTC conducts supplier audits, particularly for owned-brand products manufactured in Asia. The company has stated that it requires corrective action plans from suppliers found to be in violation of its code.

Sport Chek does not hold independent certifications such as B Corp or Fair Trade certification. These certifications are uncommon among large-format sporting goods retailers. The brand's owned-brand products are subject to CTC's responsible sourcing standards, but specific certifications for individual products or product lines are not prominently reported.

Community investment is a component of CTC's ESG strategy. Canadian Tire Corporation's Jumpstart Charities program provides funding to help Canadian children participate in organized sports. Sport Chek stores participate in Jumpstart fundraising campaigns, and the brand's sporting goods focus aligns with the charity's mission. Jumpstart has helped over 2 million children access sport and play since its founding in 2005.

Sport Chek Recalls & Controversies

Sport Chek has not been subject to major product safety recalls as a brand. As a retailer, the company is responsible for removing recalled products from its shelves and notifying customers when products it has sold are recalled by manufacturers. Health Canada and the U.S. Consumer Product Safety Commission periodically issue recalls for sporting goods products that Sport Chek has sold, and the company participates in recall notification processes.

Canadian Tire Corporation has faced periodic controversies that indirectly affect Sport Chek. In 2023, CTC faced criticism from some investors and analysts about its acquisition strategy and debt levels following several large acquisitions, including the $1 billion acquisition of Helly Hansen in 2018. Critics questioned whether the company's debt load was sustainable, though CTC's management defended the acquisitions as strategically sound.

In 2024, Canadian Tire Corporation faced scrutiny over its decision to sell a controlling stake in its financial services business to JPMorgan Chase for $1.5 billion. The sale was part of CTC's strategy to reduce debt and focus on its core retail operations. Some analysts questioned whether selling the financial services business, which generated stable recurring revenue, was the right strategic move. The transaction was completed in 2025.

Sport Chek, as a retailer of products from third-party brands, has faced indirect controversy related to the labor and environmental practices of its suppliers. National brands including Nike and Under Armour have faced criticism over supply chain labor practices, and these criticisms can extend to retailers that sell these brands. Sport Chek addresses these concerns through CTC's Supplier Code of Conduct and responsible sourcing audits, but the brand does not independently verify supplier practices for national brand products.

The sporting goods retail sector broadly faces challenges related to the environmental impact of synthetic athletic apparel, which contributes to microplastic pollution. Sport Chek, as a major retailer of synthetic athletic wear, is part of this industry-wide issue. CTC's ESG report addresses textile sustainability, but specific initiatives for athletic apparel recycling or sustainable materials sourcing at Sport Chek are not prominently documented.

Brands Owned by Canadian Tire Corporation, Limited

Canadian TireRetail Ecommerce

Canadian Tire

Owned by Canadian Tire Corporation, Limited

Canadian retail corporation operating department stores, gas stations, and financial services, owned by Canadian Tire Corporation, Limited (TSX: CTC.A).

retailautomotivedepartment-store
Hudson's BayRetail Ecommerce

Hudson's Bay

Owned by Canadian Tire Corporation, Limited

Canada's oldest company, founded in 1670 as a fur trading business. The brand's intellectual property was acquired by Canadian Tire Corporation in 2025 for $30 million CAD.

department-storeretailcanadian-heritage
MotoMaster TiresAutomotive

MotoMaster Tires

Owned by Canadian Tire Corporation, Limited

Canadian Tire's private-label tire brand offering all-season, winter, and performance tires sold exclusively through Canadian Tire stores across Canada.

tiresprivate-labelcanadian-brand
MotoMasterAutomotive

MotoMaster

Owned by Canadian Tire Corporation, Limited

Canadian automotive private label brand owned by Canadian Tire Corporation, offering tires, batteries, motor oils, and automotive accessories exclusively through Canadian Tire stores.

automotive-productsprivate-labelcanadian-brand
View all brands owned by Canadian Tire Corporation, Limited

Sport Chek Ownership: Pros & Cons

Advantages

  • +Integration with Canadian Tire Corporation's nationwide retail ecosystem and logistics infrastructure
  • +Access to the Triangle Rewards loyalty program, which drives cross-banner customer traffic
  • +Benefit from CTC's capital resources for store modernization and e-commerce investment
  • +Diversified product assortment spanning national brands and higher-margin owned brands
  • +Canada's largest sporting goods retail footprint with stores in all ten provinces

Considerations

  • -Dependence on Canadian Tire Corporation's corporate strategy for capital allocation and investment priorities
  • -Competition from e-commerce platforms and specialized athletic retailers is intensifying
  • -CTC's debt levels and acquisition strategy have created financial pressures that could affect subsidiary investment
  • -Store count optimization has reduced the sporting goods footprint from 331 to 317 stores in Q1 2026
  • -Exposure to supply chain and labor practice controversies related to national brand suppliers

Frequently Asked Questions About Sport Chek

Sources & Further Reading

  • Canadian Tire Corporation Investor Relations -
  • Sport Chek Official Website -
  • Canadian Tire Corporation Annual Report 2025 -
  • Toronto Stock Exchange: CTC.A -
  • Statistics Canada: Retail Trade Data -
  • Health Canada: Product Safety Recalls -
  • Canadian Tire Jumpstart Charities -
  • Reuters: Canadian Tire Corporation News -
  • Retail Council of Canada -
  • SEDAR+ Canadian Securities Filings -

Competitors to Sport Chek

These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.

BrandParent CompanyCountryFoundedMarket PositionPrimary MarketGender Target
Canadian TireCanadian TireSister Brand
Canadian Tire Corporation
Canada
1922
Mass marketRegionalAll-ages

Learn More About Competitors

Canadian TireRetail Ecommerce

Canadian Tire

Owned by Canadian Tire Corporation, Limited

Canadian retail corporation operating department stores, gas stations, and financial services, owned by Canadian Tire Corporation, Limited (TSX: CTC.A).

retailautomotivedepartment-store

Competitive Analysis

Market Positioning: Sport Chek competes with 1 brands in the same categories, ranging from mass market to luxury positioning.

Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.

Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.

Independent Alternatives to Sport Chek

Looking for brands with different ownership structures? These similar brands are not owned by Canadian Tire Corporation, Limited, giving you alternative choices that support different corporate structures.

JoannRetail Ecommerce

Joann

Owned by Joann Inc.

American fabric and craft supplies retailer offering sewing, quilting, and DIY materials and supplies.

fabriccraftssewing
Privately Owned

Joann is privately owned, unlike Sport Chek which is under a publicly traded parent company.

AsdaRetail Ecommerce

Asda

Owned by EG Group

British supermarket chain offering groceries, clothing, and general merchandise, owned by TDR Capital and the Issa brothers since 2021.

supermarketgroceryretail
Privately Owned

Asda is privately owned, unlike Sport Chek which is under a publicly traded parent company.

Family DollarRetail Ecommerce

Family Dollar

Owned by Family Dollar

American discount variety store chain offering affordable household items, merchandise, and general goods. Founded in 1959, Family Dollar operates approximately 7,100 stores across the United States. Sold by Dollar Tree in July 2025 to Brigade Capital Management and Macellum Capital Management.

discount-retailvariety-storemerchandise
Privately Owned

Family Dollar is privately owned, unlike Sport Chek which is under a publicly traded parent company.

PetcoRetail Ecommerce

Petco

Owned by Petco Health and Wellness Company, Inc.

American pet specialty retailer offering pet supplies, food, services, and veterinary care through retail stores and e-commerce, focusing on pet health and wellness.

pet-suppliespet-foodretail
Publicly Traded

Petco operates independently without a large parent corporation.

Rural KingRetail Ecommerce

Rural King

Owned by Rural King

Family-owned farm and home retail brand operated by RK Holdings, LLP across more than 150 stores in the eastern and midwestern United States.

farm-supplyhome-supplyretail
Privately Owned

Rural King is privately owned, unlike Sport Chek which is under a publicly traded parent company.

SheetzRetail Ecommerce

Sheetz

Owned by Sheetz, Inc.

Family-owned convenience store chain operating over 800 stores across seven states, known for made-to-order food and 24/7 service, headquartered in Altoona, Pennsylvania.

convenience-storeretailfuel
Privately Owned

Sheetz is privately owned, unlike Sport Chek which is under a publicly traded parent company.

Canadian Tire Corporation, Limited Stock Information

Jobs at Canadian Tire Corporation, Limited

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Last reviewed: July 20, 2025 · Reviewed by Who Brands Editorial Team