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  1. Home
  2. Brands
  3. Retail & E-commerce
  4. Champs Sports
Champs Sports logo
Retail & E-commerce

Who Owns Champs Sports?

Champs Sports is a wholly owned retail banner of Foot Locker, which was acquired by Dick's Sporting Goods (NYSE: DKS) in September 2025 for approximately $2.4 billion. Founded in 1984, Champs Sports operates 540 stores across North America specializing in athletic footwear, apparel, and sport-inspired fashion for young consumers. Dick's operates Foot Locker as a standalone business with its portfolio of brands including Foot Locker, Champs Sports, WSS, and atmos.

Parent Company

Dick's Sporting Goods

Acquired

1987

Status

Publicly Traded

Headquarters

Bradenton, Florida, USA

Champs Sports Timeline

1948
Dick's Sporting Goods

Parent company established in Findlay Township, Pennsylvania, USA

Company Founded
1984

Champs Sports

Founded by Champs Sports (independent founding)

Founded
1987
Acquired by Dick's Sporting Goods

Dick's Sporting Goods acquired Champs Sports

Acquired
mid rangemass marketUnited StatesunisexOfficial Website

Who Owns Champs Sports?

  • Parent Company: Dick's Sporting Goods
  • Ownership Type: Wholly owned
  • Acquisition Year: 1987
  • Company Type: Publicly Traded
  • Stock Ticker: NYSE: DKS
BrandParent CompanyOwnership Type
Champs SportsDick's Sporting GoodsWholly owned

History of Champs Sports

  • Founded: 1984
  • Founders: Champs Sports (independent founding)
  • Acquired by Dick's Sporting Goods: 1987

Champs Sports was founded in 1984 as an independent athletic footwear and apparel retailer. The company opened its first stores in shopping malls across the United States, targeting young consumers interested in athletic footwear and sport-inspired fashion. The concept differentiated itself from broader sporting goods stores by focusing specifically on footwear and apparel rather than sporting equipment.

In 1987, Champs Sports was acquired by the Woolworth Corporation, the parent company of Foot Locker. Woolworth had been building a portfolio of specialty retail concepts in the 1980s, and Champs Sports complemented Foot Locker's existing footwear retail business. Under Woolworth (which later became Venator Group and then Foot Locker Inc. in 2001), Champs Sports expanded its store count across North America.

Throughout the 1990s and 2000s, Champs Sports operated as a complementary banner to Foot Locker. While Foot Locker focused on performance athletic footwear and basketball culture, Champs Sports positioned itself toward a broader youth lifestyle aesthetic, carrying a mix of athletic footwear, apparel, and accessories from brands like Nike, Jordan, Adidas, New Balance, and Puma. The chain grew to approximately 600 stores at its peak in the early 2010s.

In the 2010s, Champs Sports faced challenges from the shift to e-commerce and the growth of direct-to-consumer sales by major footwear brands. Nike in particular reduced its wholesale distribution in favor of its own Nike Direct channels, which impacted Foot Locker and Champs Sports. Champs Sports closed underperforming stores and refocused its merchandising on exclusive product drops and collaborations.

In 2021, Foot Locker appointed Blanca Gonzalez as Senior Vice President and General Manager of Champs Sports, bringing new leadership to revitalize the banner. Under Gonzalez, Champs Sports underwent a brand refresh and store redesign program. The chain also expanded its digital capabilities, including improved e-commerce and mobile shopping experiences.

In 2023, Foot Locker announced a strategic restructuring plan that included closing approximately 400 underperforming stores across its portfolio, including Champs Sports locations. Champs Sports' store count was reduced from approximately 600 to approximately 540 locations. The remaining stores were positioned as larger-format locations with expanded product assortments.

On May 15, 2025, Dick's Sporting Goods announced its agreement to acquire Foot Locker for approximately $2.4 billion. The acquisition closed on September 8, 2025. Dick's stated that it would operate Foot Locker as a standalone business, maintaining all of Foot Locker's retail banners including Champs Sports. Ed Stack, Dick's Executive Chairman, was given direct oversight of the Foot Locker businesses. As of August 2026, Champs Sports continues to operate as a distinct retail banner within the Dick's/Foot Locker portfolio.

About Dick's Sporting Goods

What does Dick's Sporting Goods sell?
Dick's Sporting Goods sells athletic apparel, footwear, sports equipment, outdoor recreation gear, and fitness equipment across virtually every sport and outdoor activity. The company carries products from major brands including Nike, Adidas, Under Armour, The North Face, and Columbia, as well as its own private label brands including DSG, Alpine Design, and Calia. Following the Foot Locker acquisition, the company also sells athletic footwear and apparel through Foot Locker, Champs Sports, WSS, and atmos stores.

Is Dick's Sporting Goods publicly traded?
Yes, Dick's Sporting Goods, Inc. is listed on the New York Stock Exchange under ticker DKS. The company went public in October 2002. The Stack family retains a significant stake. Ed Stack, son of founder Dick Stack, serves as Executive Chairman.

Who founded Dick's Sporting Goods?
Dick's Sporting Goods was founded in 1948 by Richard "Dick" Stack, who opened a bait and tackle shop in Binghamton, New York with $300 borrowed from his grandmother's cookie jar. Dick Stack's son Ed Stack joined the company in 1984 and transformed it into a national sporting goods retailer.

Where is Dick's Sporting Goods headquartered?
Dick's Sporting Goods is headquartered in Findlay Township, Pennsylvania, USA, near Pittsburgh. The company operates more than 850 Dick's-branded stores across the United States, plus approximately 2,500 Foot Locker-branded stores globally.

How many stores does Dick's Sporting Goods operate?
Following the Foot Locker acquisition in September 2025, Dick's Sporting Goods operates more than 850 Dick's-branded stores (including Dick's Sporting Goods, Golf Galaxy, Public Lands, and House of Sport) plus approximately 2,500 Foot Locker-branded stores (including Foot Locker, Champs Sports, WSS, and atmos) across 25 countries. The company employs approximately 100,000 people.

Who owns Dick's Sporting Goods?
Dick's Sporting Goods, Inc. is publicly traded on the NYSE. The Stack family retains a significant stake. Ed Stack, son of founder Dick Stack, serves as Executive Chairman. Lauren Hobart serves as President and CEO. The remaining shares are held by institutional investors and public shareholders.

Did Dick's Sporting Goods acquire Foot Locker?
Yes, Dick's Sporting Goods completed its acquisition of Foot Locker, Inc. on September 8, 2025 for approximately $2.5 billion in cash and stock. Foot Locker operates as a standalone business within Dick's portfolio, maintaining its brand identity. The acquisition is expected to deliver $100 million to $125 million in cost synergies and be accretive to EPS in FY2026.

  • Founded: 1948
  • Headquarters: Findlay Township, Pennsylvania, USA
  • Company Type: Publicly Traded
  • Stock: NYSE: DKS
  • Revenue: $17.2 billion (FY2025, ended January 31, 2026)
  • Employees: Approximately 100,000

Visit Dick's Sporting Goods website

View full company profile for Dick's Sporting Goods

Where Is Champs Sports Made / Based?

  • Headquarters: Bradenton, Florida, USA

Champs Sports Categories & Tags

Athletic FootwearSneakersYouth CultureApparelFoot LockerAmerican Brand

Champs Sports Sustainability & Ethics

As a retail banner within Foot Locker, now owned by Dick's Sporting Goods, Champs Sports' sustainability practices are governed by its parent companies. Dick's Sporting Goods publishes an annual ESG report that covers environmental initiatives, social responsibility, and governance practices across its operations.

Dick's sustainability program includes commitments to reducing packaging waste, designing packaging for recyclability, using recycled packaging content, and sourcing more sustainable products. The company has joined the "We Are Still In" initiative in support of the Paris Climate Agreement. These initiatives extend across Dick's brands, including the newly acquired Foot Locker portfolio.

Foot Locker, prior to the Dick's acquisition, published its own sustainability report covering responsible sourcing, diversity and inclusion, and community engagement. Foot Locker's responsible sourcing program included supplier code of conduct requirements and factory audit programs for products sold under its private label brands. Following the acquisition, it is expected that Dick's sustainability framework will be extended to cover Foot Locker's operations, including Champs Sports.

Champs Sports does not hold independent sustainability certifications such as B Corp status, as these are not standard for retail chains. The brand's sustainability impact is primarily related to the products it sells and the packaging used in its stores and e-commerce operations. Consumers seeking sustainability information about specific products sold at Champs Sports should refer to the individual brand's sustainability disclosures (e.g., Nike's Move to Zero initiative, Adidas's Parley for the Oceans collaboration).

Champs Sports Recalls & Controversies

Store Closures and Restructuring (2023-2024): As part of Foot Locker's broader restructuring plan announced in 2023, Champs Sports closed approximately 60 underperforming stores. The closures reduced the chain from approximately 600 to approximately 540 locations. Foot Locker stated that the closures were necessary to focus on larger-format stores with better sales productivity. Employees at closed stores were offered transfers where possible, but the closures resulted in job losses in some markets. No regulatory action was involved; this was a corporate business decision.

Nike Wholesale Tensions (2020-2023): Champs Sports, along with other Foot Locker banners, was significantly impacted by Nike's strategy of reducing wholesale distribution in favor of its own direct-to-consumer channels. In 2020, Nike announced it would stop selling to some wholesale partners and reduce product allocation to others. This led to reduced inventory of Nike products at Champs Sports stores and contributed to sales declines. In 2023, Nike partially reversed course and signaled renewed commitment to wholesale partnerships, which improved product availability. This was a business relationship issue rather than a controversy specific to Champs Sports.

No Product Recalls: Champs Sports is a retailer rather than a manufacturer, so product recalls are managed by the brands whose products are sold in its stores. No Champs Sports-specific product recalls have been reported. The Consumer Product Safety Commission handles recalls of products sold through Champs Sports in the same manner as other retailers.

Labor and Employment: Champs Sports employs retail workers at its approximately 540 stores. No major labor disputes, unionization conflicts, or employment law violations specific to Champs Sports have been widely reported as of August 2026. The chain operates under Foot Locker's employment policies, which now fall under Dick's Sporting Goods' corporate governance following the acquisition.

Brands Owned by Dick's Sporting Goods

atmosSports

atmos

Owned by Dick's Sporting Goods

Premium Japanese streetwear and sneaker boutique founded in Tokyo in 2000, now owned by Dick's Sporting Goods, focused on Japan and Asia-Pacific markets with exclusive brand collaborations.

streetwearsneakerspremium-retail
Foot LockerFashion Apparel

Foot Locker

Owned by Dick's Sporting Goods

Foot Locker is a specialty athletic footwear and apparel retailer with approximately 2,500 stores in 26 countries. Acquired by Dick's Sporting Goods (NYSE: DKS) in 2025 for $2.4 billion.

athletic-footwearsneakersapparel
WSSFashion Apparel

WSS

Owned by Dick's Sporting Goods

West Coast-focused athletic footwear and apparel retailer serving Latino and underserved communities. Owned by Dick's Sporting Goods through Foot Locker.

athletic-footwearapparelwest-coast
View all brands owned by Dick's Sporting Goods

Champs Sports Ownership: Pros & Cons

Advantages

  • +Dick's Sporting Goods' procurement scale and direct sourcing capabilities can improve product margins and inventory availability across Foot Locker banners including Champs Sports
  • +Dick's e-commerce infrastructure and digital capabilities can enhance Champs Sports' online and mobile shopping experience
  • +The combined company's 3,200-plus store footprint creates negotiating leverage with major footwear brands like Nike and Adidas
  • +Dick's commitment to operating Foot Locker as a standalone business preserves Champs Sports' distinct brand identity and youth-focused positioning

Considerations

  • -Champs Sports' store count was reduced from approximately 600 to 540 in 2023, reflecting competitive pressure from direct-to-consumer footwear sales and e-commerce
  • -The transition to Dick's ownership creates uncertainty about long-term brand strategy and potential further store optimization
  • -Nike's direct-to-consumer strategy continues to limit exclusive product availability for wholesale partners, though this has partially reversed since 2023
  • -Champs Sports operates in a highly competitive segment with thin margins, and the chain's financial performance is not separately disclosed by Dick's or Foot Locker

Frequently Asked Questions About Champs Sports

Sources & Further Reading

  • Dick's Sporting Goods Completes Acquisition of Foot Locker (September 8, 2025) -
  • Reuters: Dick's Sporting Goods Completes $2.4 Billion Foot Locker Deal -
  • SEC EDGAR: Dick's Sporting Goods Filings (NYSE: DKS) -
  • Champs Sports Official Website -
  • Foot Locker Investor Relations -
  • Dick's Sporting Goods Official Website -
  • Dick's Sporting Goods ESG Report -
  • National Sporting Goods Association -
  • Wikidata: Champs Sports -
  • Consumer Product Safety Commission -

Competitors to Champs Sports

These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.

BrandParent CompanyCountryFoundedMarket PositionPrimary MarketGender Target
WSSWSSSister Brand
Dicks Sporting Goods
USA
1984
Mass marketNorth americaUnisex
Foot LockerFoot LockerSister Brand
Dicks Sporting Goods
USA
1974
PremiumUnited statesAll Genders
American ApparelAmerican Apparel
Gildan Activewear
USA
1989
Mass marketUnited statesUnisex
Fruit of the LoomFruit of the Loom
Berkshire Hathaway
USA
1851
Mass marketGlobalAll Genders
JordanJordan
Nike
USA
1984
PremiumGlobalUnisex
MTVMTV
Paramount Global
USA
1981
Mass marketGlobalAll Genders

Learn More About Competitors

WSSFashion Apparel

WSS

Owned by Dick's Sporting Goods

West Coast-focused athletic footwear and apparel retailer serving Latino and underserved communities. Owned by Dick's Sporting Goods through Foot Locker.

athletic-footwearapparelwest-coast
Foot LockerFashion Apparel

Foot Locker

Owned by Dick's Sporting Goods

Foot Locker is a specialty athletic footwear and apparel retailer with approximately 2,500 stores in 26 countries. Acquired by Dick's Sporting Goods (NYSE: DKS) in 2025 for $2.4 billion.

athletic-footwearsneakersapparel
American ApparelFashion Apparel

American Apparel

Owned by Gildan Activewear

Los Angeles clothing brand known for vertically integrated manufacturing and basics apparel, now owned by Gildan Activewear.

clothingbasicsapparel
Fruit of the LoomFashion Apparel

Fruit of the Loom

Owned by Berkshire Hathaway

American apparel company specializing in basic clothing and underwear, owned by Berkshire Hathaway.

apparelunderwearclothing
JordanSports

Jordan

Owned by Nike, Inc.

Basketball footwear and apparel brand created by Nike and Michael Jordan in 1984, generating $7.3 billion in FY2025.

basketball-shoesathletic-footwearsneakers
MTVMedia Entertainment

MTV

Owned by Paramount Skydance Corporation

American cable television network focused on music, youth culture, and reality programming. Owned by Paramount, a Skydance Corporation, since August 2025.

musicyouth-culturereality-television

Competitive Analysis

Market Positioning: Champs Sports competes with 6 brands in the same categories, ranging from mass market to luxury positioning.

Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.

Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.

Independent Alternatives to Champs Sports

Looking for brands with different ownership structures? These similar brands are not owned by Dick's Sporting Goods, giving you alternative choices that support different corporate structures.

JoannRetail Ecommerce

Joann

Owned by Joann Inc.

American fabric and craft supplies retailer offering sewing, quilting, and DIY materials and supplies.

fabriccraftssewing
Privately Owned

Joann is privately owned, unlike Champs Sports which is under a publicly traded parent company.

Big LotsRetail Ecommerce

Big Lots

Owned by Variety Wholesalers, Inc.

American discount retail chain offering furniture, home décor, seasonal items, and general merchandise.

discount-retailfurniturehome-decor
Privately Owned

Big Lots is privately owned, unlike Champs Sports which is under a publicly traded parent company.

Family DollarRetail Ecommerce

Family Dollar

Owned by Family Dollar

American discount variety store chain offering affordable household items, merchandise, and general goods. Founded in 1959, Family Dollar operates approximately 7,100 stores across the United States. Sold by Dollar Tree in July 2025 to Brigade Capital Management and Macellum Capital Management.

discount-retailvariety-storemerchandise
Privately Owned

Family Dollar is privately owned, unlike Champs Sports which is under a publicly traded parent company.

AldiRetail Ecommerce

Aldi

Owned by ALDI SÜD

German discount supermarket chain operating in 20+ countries under two separate privately held entities, ALDI SÜD and ALDI NORD, both owned by the Albrecht family.

supermarketdiscount-retailgrocery
Privately Owned

Aldi is privately owned, unlike Champs Sports which is under a publicly traded parent company.

AsdaRetail Ecommerce

Asda

Owned by EG Group

British supermarket chain offering groceries, clothing, and general merchandise, owned by TDR Capital and the Issa brothers since 2021.

supermarketgroceryretail
Privately Owned

Asda is privately owned, unlike Champs Sports which is under a publicly traded parent company.

noonRetail Ecommerce

noon

Owned by Noon AD Holdings One Person Company LLC

Middle Eastern e-commerce and delivery brand operated by Noon AD Holdings and jointly backed by PIF and private regional investors.

ecommercemarketplacemiddle-east
Privately Owned

noon is privately owned, unlike Champs Sports which is under a publicly traded parent company.

Dick's Sporting Goods Stock Information

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Last reviewed: August 1, 2026 · Reviewed by Who Brands Editorial Team