Ezoic is owned by Ezoic, Inc., a private venture-backed company led by founder and CEO Dwayne Lafleur. It has no corporate parent.

Ezoic uses machine learning to optimize ad layouts, demand, and site monetization for digital publishers, alongside identity, video, and speed products.

Who Owns Ezoic?

Q: Is Ezoic publicly traded?

No. Ezoic is a private company with venture backing and no stock exchange listing.

Q: When was Ezoic founded?

Ezoic was founded in 2010 by Dwayne Lafleur. The name derives from "electronic age."

Q: Where is Ezoic headquartered?

Ezoic is headquartered in Carlsbad, California, with offices in London, Newcastle upon Tyne, and Edmonton, Canada.

Q: How many employees does Ezoic have?

Recent workforce data places Ezoic's headcount at roughly 145 as of March 2026, down from a peak of about 290 in 2023.

Ezoic is owned by Ezoic, Inc., a private venture-backed company headquartered in Carlsbad, California. Founded in 2010 by CEO Dwayne Lafleur, the platform uses machine learning to optimize ad layouts and monetization for digital publishers, and it remains independent with no corporate parent.

Parent Company

Ezoic, Inc.

Founded

2010

Status

Private

Headquarters

Carlsbad, California, USA

GlobalOfficial Website

Who Owns Ezoic?

Parent Company: Ezoic, Inc.
Ownership Type: Wholly owned
Company Type: Privately Held

Brand	Parent Company	Ownership Type
Ezoic	Ezoic, Inc.	Wholly owned

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Ezoic on Amazon

History of Ezoic

Founded: 2010
Founders: Dwayne Lafleur

Ezoic was founded in 2010 by Dwayne Lafleur, the name a contraction of "electronic age." Its original product was multivariate ad layout testing: using machine learning to find the ad placements and formats that maximized both revenue and user experience for individual sites, a niche it effectively created in the publisher tooling market.

The platform expanded steadily from layout testing into a broader monetization stack, adding header bidding-style demand access, site speed tools, video, and analytics. It became one of the earliest Google Certified Publishing Partners and, later, one of only four Google Premier Certified Publishing Partners globally. Venture funding passed $40 million across rounds that supported its growth into a full-stack publisher platform.

The early 2020s brought expansion into adjacent products including video (Humix) and content tools, and the headcount peaked around 290 in 2023. Since then the company has contracted: workforce data tracked by Revelio Labs shows headcount declining to roughly 145 by March 2026, consistent with a deliberate efficiency drive as the industry absorbed AI-related traffic disruption.

Through 2025 and 2026 Ezoic has repositioned from a display ad optimizer toward what it calls full-stack revenue infrastructure for the open web: first-party data and identity tools (ezID), AI-driven ad optimization, rewarded ads, video, and direct premium demand through The Trade Desk's OpenPath.

About Ezoic, Inc.

What is Ezoic, Inc.?

Ezoic is a private ad tech company headquartered in Carlsbad, California. It uses machine learning to optimize advertising and monetization for digital publishers and is one of four Google Premier Certified Publishing Partners.