Geniee, Inc.

What is Geniee, Inc.?

Geniee is a Japanese advertising and marketing technology company headquartered in Shinjuku, Tokyo, operating an SSP, marketing SaaS products, overseas businesses, and a digital PR segment.

Is Geniee publicly traded?

Yes. Geniee trades on the Tokyo Stock Exchange Growth market under ticker 6561, listed since December 2017.

Who owns Geniee?

Founder Tomoaki Kudo is the controlling shareholder with roughly a 53 percent stake and serves as President and CEO. SoftBank Corp. has historically been a major investor.

When was Geniee founded?

Geniee was founded on April 14, 2010 by Tomoaki Kudo in Tokyo.

Does Geniee own AdPushup?

Yes. Geniee acquired Zelto, Inc., the operator of AdPushup, in March 2023 for approximately $70 million. The unit operates as Geniee US.

What was Geniee's FY2025 revenue?

Geniee reported approximately 8 billion yen in revenue for the fiscal year ended March 2025, up from roughly 6.45 billion yen the prior year.

Tomoaki Kudo founded Geniee in April 2010 in Tokyo after studying AI and search technology at Waseda University and working on new business development at Recruit, where he helped launch an ad network just as real-time bidding emerged. He founded Geniee to build technology-driven advertising products, and the company's first business was its advertising platform.

The SSP grew to top-tier scale in Japan by 2016, becoming one of the country's largest sell-side platforms. Geniee began expanding overseas from 2012 and added marketing SaaS products from 2016, broadening the revenue base beyond advertising intermediation. In December 2017 it listed on the Tokyo Stock Exchange Mothers market (now the Growth market).

M&A has been a recurring growth tool. The largest deal was the March 2023 acquisition of Zelto, Inc. for approximately $70 million, which brought the AdPushup publisher optimization platform and sharply increased the group's overseas revenue share. In 2024 Geniee consolidated SocialWire through a third-party share allotment, creating a Digital PR segment, and in 2023 Kudo founded sister venture JAPAN AI.

Recent fiscal years show steady revenue growth: roughly 4.8 billion yen, then 6.45 billion yen, then about 8 billion yen across FY2023 through FY2025. Consolidated headcount reached 816 by March 2026, with Kudo holding 52.7 to 53 percent of shares through the period.

Geniee reports under Japanese listed-company governance requirements. Its ad platform operates within Japan's digital advertising standards and global privacy frameworks where its overseas businesses operate. Its founder-controlled structure concentrates accountability in Kudo's leadership.

Geniee is consistently recognized in Japanese technology and growth rankings and is one of the country's relatively few listed independent ad tech companies. Its public-market status and founder-controlled structure make it a reference point in Japanese ad tech coverage.

No major regulatory action or defining controversy is on record. As a listed company it faces standard Tokyo market disclosure requirements, and its ad platform operates within ordinary industry scrutiny of programmatic practices and data privacy.