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  1. Home
  2. Brands
  3. Media & Entertainment
  4. E!
E! logo
Media & Entertainment

Who Owns E!?

E! is owned by Versant Media Group, a publicly traded American media company spun off from Comcast on January 2, 2026, trading on Nasdaq under ticker VSNT and headquartered in New York. E! launched as Movietime in 1987 and rebranded to E! Entertainment Television in 1990, becoming the signature destination for celebrity news, red carpet coverage, and reality franchises like Keeping Up with the Kardashians.

Parent Company

Versant Media Group

Acquired

2026

Status

Publicly Traded

Headquarters

New York City, New York, USA

E! Timeline

1987

E!

Founded by Alan Mruvka, Larry Namer

Founded
2026
Acquired by Versant Media Group

Versant Media Group acquired E!

Acquired
mid rangemass marketGlobalunisexOfficial Website

Who Owns E!?

  • Parent Company: Versant Media Group
  • Ownership Type: Wholly owned
  • Acquisition Year: 2026
  • Company Type: Publicly Traded
  • Stock Ticker: NASDAQ: VSNT
BrandParent CompanyOwnership Type
E!Versant Media GroupWholly owned

Where to Buy

Disclosure: We may earn commission from purchases
AmazonE! on Amazon

History of E!

  • Founded: 1987
  • Founders: Alan Mruvka, Larry Namer
  • Acquired by Versant Media Group: 2026

Alan Mruvka and Larry Namer launched the network as Movietime on July 31, 1987, initially focused on movie news and trailers. The channel rebranded as E! Entertainment Television in 1990, expanding into celebrity coverage, awards season programming, and entertainment journalism.

E! built its modern identity on red carpet pre-shows and celebrity franchises. E! News became a nightly staple, Live from the Red Carpet defined awards coverage, and Fashion Police turned commentary into appointment viewing. The 2007 debut of Keeping Up with the Kardashians transformed both the network and reality television, running for 20 seasons and launching a global media dynasty.

Comcast acquired NBCUniversal and with it E!. The network continued as NBCU's celebrity brand through the 2010s and 2020s, shifting toward reality and streaming-era programming as linear ratings declined. On January 2, 2026, E! moved to Versant Media Group in Comcast's tax-free spin-off of its cable networks business.

About Versant Media Group

What does Versant own?
Versant owns 12 brands across cable television and digital media. Cable networks include CNBC, MSNBC, USA Network, E!, Syfy, Oxygen, and Golf Channel. Digital assets include Fandango (movie ticketing), Rotten Tomatoes (review aggregation), GolfNow (golf booking), GolfPass (golf subscription), and SportsEngine (youth sports management). All brands were transferred from Comcast as part of the January 2026 spin-off.

Is Versant publicly traded?
Yes. Versant trades on Nasdaq under the ticker symbol VSNT. The company was created through a tax-free spin-off from Comcast Corporation on January 5, 2026. Comcast shareholders received Versant shares in a tax-free distribution. No parent company or controlling shareholder exists.

When was Versant created?
Versant Media Group was created through the spin-off of Comcast Corporation's cable television networks. The planning process began in January 2025, the company was officially named Versant in November 2025, and regular-way trading on Nasdaq began January 5, 2026, under the ticker symbol VSNT.

Who is Versant's CEO?
Mark Lazarus serves as CEO. He previously served as Chairman of NBCUniversal Media Group at Comcast. Lazarus was appointed to lead Versant in preparation for the spin-off and is responsible for executing the company's strategy of growing digital revenue while managing the decline of linear cable television.

What is the relationship between Versant and Comcast?
Versant was spun off from Comcast and operates as a completely independent company. Comcast retained NBC, Telemundo, Peacock, Universal Pictures, and the theme park businesses. There is no ongoing ownership relationship between the two companies. Versant and Comcast maintain temporary transition services agreements for shared IT, real estate, and back-office functions.

How many brands does Versant own?
Versant owns 12 brands: seven cable television networks (CNBC, MSNBC, USA Network, E!, Syfy, Oxygen, Golf Channel) and five digital assets (Fandango, Rotten Tomatoes, GolfNow, GolfPass, SportsEngine).

What is Versant's revenue?
Versant has not yet published full financial results as an independent company. Estimated annual revenue is approximately $7 billion, based on the revenue generated by these assets while part of Comcast. The company's revenue is split between cable affiliate fees, advertising sales, and digital platform transactions.

Why did Comcast spin off Versant?
Comcast announced the spin-off in January 2025 to separate its declining linear cable television assets from its growth businesses in streaming (Peacock), broadband, and theme parks. Comcast leadership argued that the cable networks would perform better as an independent company with focused management and the ability to pursue its own strategic priorities, including digital expansion and potential acquisitions.

  • Founded: 2025
  • Headquarters: New York, New York, USA
  • Company Type: Publicly Traded
  • Stock: NASDAQ: VSNT
  • Revenue: approximately $7 billion (estimated, 2026)
  • Employees: Approximately 10,000

Visit Versant Media Group website

View full company profile for Versant Media Group

Where Is E! Made / Based?

  • Headquarters: New York City, New York, USA
  • Manufacturing / Operations: United States

E! Categories & Tags

TelevisionCelebrityEntertainment NewsReality TvCable Network

E! Sustainability & Ethics

E! operates under Versant's corporate responsibility framework inherited from its NBCU operations, covering content standards and production practices. The brand's ethics record includes periodic criticism over paparazzi-driven celebrity coverage practices.

Awards & Recognition

E! has produced major awards properties including red carpet coverage tied to the Golden Globes and Oscars, and its journalism through E! News has earned industry recognition in entertainment reporting categories.

E! Recalls & Controversies

E! has faced periodic criticism for gender pay equity (the Catt Sadler departure in 2017 became a prominent case), red carpet conduct controversies, and the broader ethics of celebrity surveillance media. No corporate-level scandal has attached to the network itself.

Brands Owned by Versant Media Group

CNBCMedia Entertainment

CNBC

Owned by Versant Media Group

American cable business and financial news network owned by Versant Media Group, providing business news and financial analysis. Formerly part of Comcast's NBCUniversal division, CNBC was spun off into Versant in January 2026.

televisioncable-newsbusiness
FandangoMedia Entertainment

Fandango

Owned by Versant Media Group

American movie ticketing and entertainment platform serving 50 million monthly visitors, owned by Versant Media Group (NASDAQ: VSNT) with 25% held by Warner Bros. Discovery.

movie-ticketingstreamingfilm
Golf ChannelMedia Entertainment

Golf Channel

Owned by Versant Media Group

Dedicated golf television network founded in 1995, carrying PGA Tour coverage and now owned by Versant Media Group following the 2026 Comcast spin-off.

televisiongolfsports-network
MS NOWMedia Entertainment

MS NOW

Owned by Versant Media Group

American cable news channel providing progressive news coverage and political commentary, formerly known as MSNBC. Owned by Versant since January 2026.

newscable-newspolitics
OxygenMedia Entertainment

Oxygen

Owned by Versant Media Group

True crime television network relaunched in 2017 under NBCUniversal, now owned by Versant Media Group following the 2026 Comcast cable networks spin-off.

televisiontrue-crimecable-network
Rotten TomatoesMedia Entertainment

Rotten Tomatoes

Owned by Versant Media Group

Movie and television review aggregation website collecting professional critic reviews and audience scores to provide certified fresh ratings for entertainment content.

movie-reviewsreview-aggregationfilm-ratings
View all brands owned by Versant Media Group

E! Ownership: Pros & Cons

Advantages

  • +Signature celebrity-news brand with decades of red carpet equity
  • +Versant structure gives the network dedicated management focus
  • +E! Online and social channels extend beyond declining linear TV
  • +Kardashian and reality franchises retain library value

Considerations

  • -Cord-cutting steadily shrinks the linear cable base
  • -Celebrity news competition is now dominated by social platforms
  • -Post-spin-off independence lacks Comcast distribution scale
  • -Reality programming pipeline must compete with streamers

Frequently Asked Questions About E!

Sources & Further Reading

  • [E! Online](
  • [Versant Media Group](
  • [Comcast Investor Relations](

Competitors to E!

These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.

BrandParent CompanyCountryFoundedMarket PositionPrimary MarketGender Target
BravoBravo
Comcast
United States
1980
Mass marketUnited statesAll Genders
Adult SwimAdult Swim
Warner Bros Discovery
United States
2001
NicheNorth americaAll-ages
Fox SportsFox Sports
Fox
USA
1994
Mass marketUnited statesAll-ages
Golf ChannelGolf ChannelSister Brand
Versant
USA
1995
LeaderGlobalUnisex
OxygenOxygenSister Brand
Versant
USA
2000
NicheUnited statesUnisex
SyfySyfySister Brand
Versant
USA
1992
NicheUnited statesUnisex

Learn More About Competitors

BravoMedia Entertainment

Bravo

Owned by Comcast Corporation

American cable television network owned by Comcast Corporation's NBCUniversal division, specializing in lifestyle, reality, and entertainment programming. In June 2026, Comcast announced plans to spin off NBCUniversal (including Bravo) into a separate publicly traded company.

televisioncable-networkreality-tv
Adult SwimMedia Entertainment

Adult Swim

Owned by Warner Bros. Discovery

Late-night programming block and cable network on Cartoon Network, featuring animated comedy and live-action programming for adult audiences, owned by Warner Bros. Discovery.

televisionanimationcable-network
Fox SportsMedia Entertainment

Fox Sports

Owned by Fox Corporation

American cable sports network and broadcasting division offering live sports programming, analysis, and coverage of major sporting events.

sportstelevisioncable-network
Golf ChannelMedia Entertainment

Golf Channel

Owned by Versant Media Group

Dedicated golf television network founded in 1995, carrying PGA Tour coverage and now owned by Versant Media Group following the 2026 Comcast spin-off.

televisiongolfsports-network
OxygenMedia Entertainment

Oxygen

Owned by Versant Media Group

True crime television network relaunched in 2017 under NBCUniversal, now owned by Versant Media Group following the 2026 Comcast cable networks spin-off.

televisiontrue-crimecable-network
SyfyMedia Entertainment

Syfy

Owned by Versant Media Group

Science fiction and genre television network launched in 1992, now owned by Versant Media Group following its 2026 spin-off from Comcast.

televisionsci-figenre-tv

Competitive Analysis

Market Positioning: E! competes with 6 brands in the same categories, ranging from mass market to luxury positioning.

Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.

Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.

Independent Alternatives to E!

Looking for brands with different ownership structures? These similar brands are not owned by Versant Media Group, giving you alternative choices that support different corporate structures.

Among UsMedia Entertainment

Among Us

Owned by InnerSloth

Multiplayer social deduction game developed by InnerSloth, released in 2018, in which players work together to complete tasks while identifying impostors.

social-deductionmultiplayer-gameindie-game
Privately Owned

Among Us is privately owned, unlike E! which is under a publicly traded parent company.

Discovery ZoneMedia Entertainment

Discovery Zone

Owned by Discovery Zone, Inc.

American indoor entertainment center chain featuring arcade games, climbing walls, and family attractions.

arcadeentertainmentfamily-entertainment
Privately Owned

Discovery Zone is privately owned, unlike E! which is under a publicly traded parent company.

FortniteMedia Entertainment

Fortnite

Owned by Epic Games

Free-to-play battle royale, creative sandbox, and live-service video game developed and published by Epic Games, with over 650 million registered accounts globally.

battle-royalevideo-gameepic-games
Privately Owned

Fortnite is privately owned, unlike E! which is under a publicly traded parent company.

India TodayMedia Entertainment

India Today

Owned by India Today Group

Indian English-language news magazine and multimedia brand published weekly since 1975, owned by the India Today Group and covering politics, current affairs, business, and culture.

newsmediajournalism
Privately Owned

India Today is privately owned, unlike E! which is under a publicly traded parent company.

Legacy RecordingsMedia Entertainment

Legacy Recordings

Owned by Sony Music Entertainment

American catalog and reissue label owned by Sony Music Entertainment, specializing in remastering and reissuing classic recordings from Sony's extensive catalog.

record-labelmusiccatalog
Privately Owned

Legacy Recordings is privately owned, unlike E! which is under a publicly traded parent company.

PhasmophobiaMedia Entertainment

Phasmophobia

Owned by Kinetic Games

Co-op psychological horror game developed by Kinetic Games, released in 2020, where players investigate haunted locations to identify ghost types using paranormal equipment.

horror-gameco-op-gameindie-game
Privately Owned

Phasmophobia is privately owned, unlike E! which is under a publicly traded parent company.

Versant Media Group Stock Information

Jobs at Versant Media Group

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Last reviewed: September 25, 2026 · Reviewed by Who Brands Editorial Team