
Dana is the master brand of Dana Incorporated (NYSE: DAN), the Maumee, Ohio drivetrain supplier founded on Clarence Spicer's universal joint patent in 1904. It makes axles, driveshafts, transmissions, and e-propulsion systems for light vehicles, commercial trucks, and off-highway equipment.
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Dana | Dana | Brand division |
Clarence Spicer patented the universal joint and founded Spicer Manufacturing in 1904; lawyer Charles Dana took control in 1914 and renamed it Dana Corporation. After a 2006 bankruptcy and recovery, the company built its current mix of light vehicle, commercial vehicle, and off-highway drivetrain plus a growing e-propulsion business, with FY2024 revenue of about $10.3 billion and roughly 39,600 employees under CEO Bruce McDonald.
Dana Incorporated, the Maumee, Ohio drivetrain and e-propulsion supplier founded on the 1904 universal joint patent.
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Borgwarner | USA | 1928 | Mass market | Global | All Genders | |
| Dana | USA | 1904 | Mass market | United states | All Genders |
AutomotiveOwned by BorgWarner Inc.
Corporate brand of BorgWarner Inc., the Auburn Hills automotive supplier of turbochargers, drivetrain systems, and EV propulsion components.
AutomotiveOwned by Dana
Dana's flagship drivetrain product brand, named for founder Clarence Spicer and covering axles, driveshafts, and universal joints.
Market Positioning: Dana competes with 2 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
Looking for brands with different ownership structures? These similar brands are not owned by Dana, giving you alternative choices that support different corporate structures.
AutomotiveOwned by Autoliv
The world's largest automotive safety supplier, making airbags, seatbelts, and steering wheels for every major carmaker.
Autoliv is privately owned, unlike Dana which is under a publicly traded parent company.
AutomotiveOwned by BorgWarner Inc.
Corporate brand of BorgWarner Inc., the Auburn Hills automotive supplier of turbochargers, drivetrain systems, and EV propulsion components.
BorgWarner operates independently without a large parent corporation.
AutomotiveOwned by Cape Advanced Vehicles (Pty) Ltd
South African boutique manufacturer of Ford GT40-style restomods and the limited-run GT MKII supercar, built in Cape Town since 1999.
Cape Advanced Vehicles is privately owned, unlike Dana which is under a publicly traded parent company.
AutomotiveOwned by CV Group (carVertical)
Lithuanian vehicle history company that generates VIN-based reports on used cars across 37 markets, operating as the private company CV Group.
carVertical is privately owned, unlike Dana which is under a publicly traded parent company.
AutomotiveOwned by Tenneco Inc.
Tenneco's ignition aftermarket brand for spark plugs, founded in 1907 and among the oldest names in American automotive parts.
Champion is privately owned, unlike Dana which is under a publicly traded parent company.
AutomotiveOwned by Jaguar Land Rover Automotive PLC
British off-road vehicle brand produced by Jaguar Land Rover, a subsidiary of Tata Motors. Originally launched in 1948 as the Land Rover, reintroduced as the modern Defender in 2020.
Defender is privately owned, unlike Dana which is under a publicly traded parent company.
Discover popular brands and companies in the Automotive category and related searches from other users.

Iconic Italian high-performance automotive brand specializing in sporty variants of Fiat vehicles, known for its racing heritage, distinctive scorpion logo, and recent expansion into electrified performance models.

Zero-emissions technology brand of Cummins Inc., covering battery-electric powertrains, fuel cells, and electrolyzers under the Destination Zero strategy.

Acura is the luxury vehicle division of Honda Motor Company, launched in the United States in 1986. It was the first Japanese luxury automobile brand sold in North America and is currently sold in the USA, Canada, China, and a limited number of other markets.