Who Owns Channel 9?
Channel 9 is owned by Nine Entertainment, a publicly traded Australian media company listed on the ASX under ticker NEC. Channel 9 operates as Nine Entertainment's flagship television network and is headquartered in Sydney, New South Wales, Australia.
Parent Company
Nine Entertainment
Founded
1956
Status
Publicly Traded
Headquarters
Sydney, New South Wales, Australia
Who Owns Channel 9?
- Parent Company: Nine Entertainment
- Ownership Type: Wholly owned
- Company Type: Publicly Traded
- Stock Ticker: ASX: NEC
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Channel 9 | Nine Entertainment | Wholly owned |
History of Channel 9
- Founded: 1956
- Founders: Frank Packer
Channel 9 was founded in 1956 by Frank Packer as one of Australia's first commercial television networks. The network launched in Sydney and quickly expanded to other major cities, establishing itself as a pioneer of Australian television broadcasting.
Throughout the 1960s and 1970s, Channel 9 developed a reputation for innovative programming, sports coverage, and news journalism. The network became known for its coverage of major sporting events and popular entertainment shows that defined Australian television.
The 1980s and 1990s saw Channel 9 face increasing competition from other commercial networks but maintain its position as a ratings leader through strategic programming investments and technological innovations.
The 2000s brought significant digital transformation as Channel 9 expanded into digital broadcasting, online content, and multi-platform operations. The network also underwent ownership changes before becoming part of Nine Entertainment following the merger with Fairfax Media in 2018.
In March 2025, Nine Entertainment confirmed Matt Stanton as permanent CEO following an acting appointment. Under the Nine2028 transformation program, Nine Entertainment restructured its operations in 2025, consolidating its Streaming and Broadcast division under Amanda Laing as Managing Director. This restructure brought Channel 9, 9Now, and Stan under unified leadership, targeting AUD$50 million in cost reductions for fiscal year 2025.
About Nine Entertainment
Nine Entertainment is a publicly traded Australian media company with annual revenue exceeding A$3 billion. The company operates across television, streaming, publishing, and digital platforms, serving as one of Australia's largest integrated media organizations.
The company's portfolio includes Channel 9 television network, streaming platform Stan, major newspapers including The Age and The Sydney Morning Herald, and various digital content services. Nine Entertainment serves millions of Australians across multiple platforms.
The company has successfully developed integrated media operations, combining traditional broadcasting and publishing with modern digital platforms and streaming services. Nine Entertainment continues to invest in content creation and digital transformation.
- Founded: 2016
- Headquarters: Sydney, New South Wales, Australia
- Company Type: Publicly Traded
- Stock: ASX: NEC
Where Is Channel 9 Made / Based?
- Headquarters: Sydney, New South Wales, Australia
- Manufacturing / Operations: Australia, International content acquisition
Brands Owned by Nine Entertainment
- The Age - Australian daily newspaper based in Melbourne, Victoria, providing news, politic...
Channel 9 Ownership: Pros & Cons
Advantages
- +Strong brand recognition and market leadership in Australian television
- +Access to Nine Entertainment's integrated media resources and platforms
- +Extensive content library and programming rights
- +Established position in Australian sports broadcasting and news
- +Successful digital transformation and multi-platform operations
Considerations
- -Challenges facing traditional free-to-air television in streaming era
- -Competition from global streaming platforms and digital content services
- -Need to balance traditional broadcasting with digital investment priorities
- -Dependence on advertising revenue in competitive media market
- -Integration challenges within large media organization
Frequently Asked Questions About Channel 9
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Channel 9 on AmazonCompetitors to Channel 9
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Paramount Global | USA | 1927 | Mass Market | North America | Male | |
| Comcast | USA | 1926 | Mass Market | North America | All Genders | |
| Warner Bros Discovery | USA | 1980 | Mass Market | North America | All Genders | |
| Fox | USA | 1996 | Mass Market | North America | All Genders | |
| Fox | USA | 1994 | Mass Market | North America | All Genders | |
| All Perspectives Ltd | United Kingdom | 2021 | Mass Market | Global | All Genders |
Learn More About Competitors
CBS
Owned by Paramount Global
American commercial broadcast television network and flagship property of Paramount Global's CBS Entertainment Group.
NBC
Owned by Comcast Corporation
American commercial broadcast television network and flagship property of Comcast Corporation's NBCUniversal division.
CNN
Owned by Warner Bros. Discovery
American multinational news-based television channel and flagship property of Warner Bros. Discovery's CNN Worldwide division.
Fox News
Owned by Fox Corporation
American cable news network and flagship property of Fox Corporation, consistently ranked as the most-watched cable news channel in the United States.
Fox Sports
Owned by Fox Corporation
American cable sports network and broadcasting division offering live sports programming, analysis, and coverage of major sporting events.
GB News
Owned by Unknown Company
British television news channel launched in June 2021, owned by Sir Paul Marshall and Legatum under the holding company All Perspectives Ltd, providing news, current affairs, and opinion programming to UK audiences.
Competitive Analysis
Market Positioning: Channel 9 competes with 6 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
Nine Entertainment Stock Information
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