Who Owns GB News?
GB News is owned by Sir Paul Marshall, a British hedge fund manager, and Legatum Ltd, a Dubai-headquartered investment firm, through the holding company All Perspectives Ltd. The channel was launched in June 2021 by co-founders Andrew Cole and Mark Schneider, who subsequently resigned as directors after Marshall and Legatum bought their shareholdings. GB News is headquartered in London, United Kingdom and is regulated by Ofcom.
Parent Company
All Perspectives Ltd
Founded
2021
Status
Private
Headquarters
London, United Kingdom
Who Owns GB News?
- Parent Company: All Perspectives Ltd
- Ownership Type: Subsidiary
- Company Type: Privately Held
- Stock Ticker: N/A: N/A
| Brand | Parent Company | Ownership Type |
|---|---|---|
| GB News | All Perspectives Ltd | Subsidiary |
History of GB News
- Founded: 2021
- Founders: Andrew Cole, Mark Schneider
GB News was launched in June 2021 as a new British television news channel. The channel was created by Andrew Cole and his team to provide an alternative approach to news broadcasting in the United Kingdom, with a focus on news, current affairs, and opinion programming.
The channel began broadcasting on Freeview, Sky, and Virgin Media, making it accessible to millions of UK households. GB News positioned itself as offering a different perspective on news coverage compared to existing British broadcasters, with programming that includes news bulletins, current affairs shows, and opinion-based content.
Since its launch, GB News has developed a lineup of programming featuring various presenters and journalists covering domestic and international news. The channel has established itself as a significant player in British television news, competing with established broadcasters while building its audience and editorial reputation.
About All Perspectives Ltd
British media company founded in 2014, known for digital content and media production, headquartered in London, United Kingdom.
- Founded: 2014
- Headquarters: London, United Kingdom
- Company Type: Privately Held
- Stock: N/A: N/A
- Revenue: approximately GBP 5 million (FY2024)
- Employees: approximately 50
Where Is GB News Made / Based?
- Headquarters: London, United Kingdom
- Manufacturing / Operations: United Kingdom
GB News Sustainability & Ethics
As a privately held media organization, GB News does not publish the extensive sustainability or ESG (Environmental, Social, and Governance) reports typical of publicly traded companies. However, the network's editorial stance and the investments of its owners have been subjects of public and ethical scrutiny.
Key areas of focus regarding the network's sustainability and ethics include:
- Editorial Stance on Climate: GB News has frequently been criticized by environmental groups and media watchdogs for providing a platform to commentators who express skepticism regarding man-made climate change and the UK's Net Zero policies. The network frames this as providing diverse viewpoints and pushing back against mainstream consensus.
- Owner Investments: Co-owner Sir Paul Marshall, through his hedge fund Marshall Wace, has faced scrutiny from environmental organizations for maintaining investments in fossil fuel companies, which critics argue aligns with the network's editorial skepticism toward rapid decarbonization.
- Regulatory Compliance: As a UK broadcaster, GB News is subject to the broadcasting code enforced by Ofcom. The network has faced numerous investigations and several adverse rulings regarding due impartiality, particularly when sitting politicians have acted as news presenters.
Awards & Recognition
GB News has positioned itself as an alternative to mainstream broadcasters, and its recognition reflects this distinct identity:
- TRIC Awards: GB News and its presenters (such as Nigel Farage and Eamonn Holmes) have won several Television and Radio Industries Club (TRIC) Awards, often driven by strong public voting campaigns from their dedicated viewer base.
- Audience Growth: While not a formal award, the network frequently highlights its milestones in audience growth, occasionally beating established competitors like Sky News and BBC News in specific time slots.
GB News Recalls & Controversies
GB News has been the subject of frequent controversies since its inception in 2021:
- Ofcom Investigations: The UK media regulator, Ofcom, has repeatedly found GB News in breach of broadcasting rules regarding due impartiality. In 2024, Ofcom ruled that several programs presented by Conservative politicians broke the rules, leading the regulator to consider statutory sanctions.
- Presenter Suspensions and Firings: The network has faced significant internal turmoil, notably the suspension and subsequent firing of presenters Laurence Fox and Calvin Robinson in late 2023 following deeply misogynistic comments made on-air about a female journalist. Dan Wootton was also fired following the incident.
- Advertising Boycotts: Shortly after its launch, and periodically since, GB News has faced advertising boycotts organized by campaign groups (such as Stop Funding Hate), leading several major brands to pull their advertising from the network.
GB News Ownership: Pros & Cons
Advantages
- +Independent British media company offering alternative news perspective
- +Accessible through multiple distribution channels (Freeview, Sky, Virgin Media)
- +Growing audience and programming lineup
- +Regulatory oversight ensuring content standards
- +Focus on British news and current affairs
Considerations
- -Intense competition from established broadcasters (BBC, Sky News, ITV)
- -Building audience trust and editorial reputation
- -Regulatory compliance requirements under Ofcom
- -Dependence on advertising and distribution partnerships
- -Need to maintain financial sustainability in competitive market
Frequently Asked Questions About GB News
Sources & Further Reading
- GB News Official Website -
- Ofcom Broadcasting Bulletins (GB News Rulings) -
- The Guardian: Profits at GB News owner's hedge fund -
- Byline Times: Paul Marshall Fossil Fuel Investments -
- The New World: Screen Scandal Investigation -
- Wikipedia: GB News -
- Paul Marshall (investor) - Wikipedia -
- Television and Radio Industries Club (TRIC) Awards -- Industry Recognition and Awards
- Broadcasting Code and Ofcom Standards Documentation -- Regulatory Framework
- Media Reform and Journalism Organizations -- Industry Standards and Best Practices
- UK Media Industry Trade Publications -- Market Analysis and Trends
- Digital Broadcasting and Media Technology Reports -- Innovation and Technology Analysis
- Political Journalism and Media Ethics Organizations -- Editorial Standards and Guidelines
- Consumer Media Research Organizations -- Audience Analysis and Market Research
- Media Diversity and Inclusion Advocacy Groups -- Industry Representation and Standards
- Fact Checking Organizations -- Content Verification and Accuracy Standards
- Media Trust and Credibility Research Organizations -- Journalism Quality Assessment
- British Press Complaints Commission -- Media Consumer Protection and Complaints Resolution
- Reuters Institute -- Journalism Standards and Best Practices
- Society of Editors -- Professional Journalism Organization Standards
- Royal Television Society -- Production and Broadcasting Standards
Where to Buy
Disclosure: We may earn commission from purchases
GB News on AmazonCompetitors to GB News
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Paramount Global | USA | 1927 | Mass market | United states | All-ages | |
| Nine Entertainment | Australia | 1956 | Mass market | Australia | All-ages | |
| Warner Bros Discovery | USA | 1980 | Mass market | Global | All-ages | |
| Fox | USA | 1996 | Mass market | United states | All-ages | |
| Comcast | USA | 1996 | Mass market | Global | All-ages | |
| Comcast | USA | 1926 | Mass market | Global | All-ages |
Learn More About Competitors
CBS
Owned by Paramount Global
American commercial broadcast television network and flagship property of Paramount Global's CBS Entertainment Group.
Channel 9
Owned by Nine Entertainment
Australian free-to-air television network providing news, sports, entertainment, and drama programming across Australia through broadcast television and digital platforms.
CNN
Owned by Warner Bros. Discovery
American multinational news-based television channel and flagship property of Warner Bros. Discovery's CNN Worldwide division.
Fox News
Owned by Fox Corporation
American cable news network and flagship property of Fox Corporation, consistently ranked as the most-watched cable news channel in the United States.
MSNBC
Owned by Comcast Corporation
American cable news network being spun off from NBCUniversal as part of the new Versant media company in 2026, rebranding to MS Now, providing news, analysis, and opinion programming.
NBC
Owned by Comcast Corporation
American commercial broadcast television network and flagship property of Comcast Corporation's NBCUniversal division.
Competitive Analysis
Market Positioning: GB News competes with 6 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
All Perspectives Ltd Stock Information
Jobs at All Perspectives Ltd
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