
GB News is owned by Sir Paul Marshall and Legatum Ventures Ltd through the holding company All Perspectives Ltd. The channel launched in June 2021 and is headquartered in London, United Kingdom. GB News reported revenue of £26 million in the year to May 2025, with cumulative losses of £131 million since launch. The channel averages over 1 million daily viewers, beating BBC News Channel and Sky News on average viewership for six consecutive months in 2025.
| Brand | Parent Company | Ownership Type |
|---|---|---|
| GB News | All Perspectives Ltd | Privately owned |
GB News was launched on June 13, 2021, as the first new entrant into the UK television news and current affairs arena in more than thirty years. The channel was co-founded by Andrew Cole and Mark Schneider with the stated mission of providing an alternative to mainstream British broadcasters, with a focus on voices and perspectives they believed were underrepresented in existing media.
The channel began broadcasting on Freeview, Sky, and Virgin Media, making it accessible to millions of UK households from launch. GB News positioned itself as offering a different perspective on news coverage compared to the BBC and Sky News, with programming that blends news bulletins, current affairs shows, and opinion-based content.
A distinctive feature of GB News has been hiring prominent politicians still active on the national stage to host topical discussion programmes. Reform UK Party leader Nigel Farage was given a prime-time show shortly after the channel's launch. Conservative MPs Dehenna Davison, Lee Anderson, Esther McVey, and Philip Davies have all had presenting roles while sitting as Members of Parliament. Former Conservative Cabinet Minister Jacob Rees-Mogg joined the broadcaster in 2023 to present "Jacob Rees-Mogg's State of the Nation," airing four times a week.
GB News Radio launched in January 2022 as a simulcast of the TV channel. The radio service has grown its weekly reach to 672,000 listeners in Q4 2025, putting it ahead of News UK-owned Times Radio and Talk, according to RAJAR data.
The channel has faced significant financial challenges since launch. Revenue in the first full year was modest, but has grown rapidly: from £6.7 million in the year to May 2023, to £15.8 million in the year to May 2024, to £26 million in the year to May 2025. Despite this growth, cumulative losses reached £131 million by May 2025, funded by Marshall and Legatum.
In 2024, GB News began increasing efforts in the US market, where revenues reportedly grew by 500% over the previous 12 months, albeit from a low base. The channel launched a show from Washington DC in September 2025 to expand its American audience coverage.
GB News set a target to become the biggest news channel in the UK by 2028. In 2025, the channel achieved a significant milestone by beating both the BBC News Channel and Sky News on average viewership for six consecutive months from July to December. In December 2025, GB News had 87,700 average viewers between 6am and 2am, ahead of the BBC News Channel on 74,500 and Sky News on 58,300.
What does All Perspectives Ltd own?
All Perspectives Ltd owns GB News Limited, the British news television channel, radio station, and digital media platform. GB News operates a free-to-air TV channel available on Freeview, Sky, Virgin Media, and Freesat, a radio station on DAB digital radio, and a website with social media channels. All Perspectives is the sole parent company of GB News and does not own other media properties. Sir Paul Marshall, the primary shareholder, separately owns or has interests in The Spectator and UnHerd, but these are not owned by All Perspectives Ltd.
Is All Perspectives Ltd publicly traded?
No, All Perspectives Ltd is a private limited company and is not publicly traded. The company is owned by Sir Paul Marshall and Legatum Ventures Limited. Marshall, a billionaire hedge fund manager and co-founder of Marshall Wace, is the largest individual shareholder. Legatum Ventures, a Dubai-based investment firm, holds a 37.8% stake. No shares are available for public purchase.
Who founded All Perspectives Ltd?
All Perspectives Ltd was incorporated on September 25, 2019, as the parent company for GB News. The company was established by Sir Paul Marshall and Legatum Ventures as the investment vehicle for launching GB News. Andrew Neil, the veteran broadcaster, was the channel's first chairman and played a key role in the channel's conception and launch. Angelos Frangopoulos was recruited as CEO from Sky News Australia.
Where is All Perspectives Ltd headquartered?
All Perspectives Ltd is headquartered at The Point, 37 North Wharf Road, London, W2 1AF, United Kingdom. This address serves as the registered office for both All Perspectives Ltd and GB News Limited. The company's studios and production facilities are located at this address.
How many brands does All Perspectives Ltd own?
All Perspectives Ltd owns one brand: GB News. The GB News brand encompasses the television channel, radio station, website, and social media channels. The company does not own other media brands or consumer products.
Who owns All Perspectives Ltd?
All Perspectives Ltd is owned by two main shareholders: Sir Paul Marshall, the billionaire hedge fund manager and co-founder of Marshall Wace, and Legatum Ventures Limited, a Dubai-based investment firm associated with the Legatum Group. Legatum Ventures holds a 37.8% stake. Persons with significant control on file include Christopher Lincoln Chandler, Sir Paul Marshall, Richard Edward, and Philip Vassiliou. The company is privately held and not publicly traded.
What is All Perspectives Ltd's revenue?
In FY2025 (year ended May 31, 2025), All Perspectives Ltd reported revenue of GBP 26.2 million, up 58% from GBP 16.6 million in FY2024. Advertising revenue grew 42% to GBP 14.2 million, and digital revenue increased 29% to GBP 7.3 million. Despite revenue growth, the company reported a loss of GBP 22 million in FY2025, with cumulative losses of GBP 131.5 million since launch in 2021.
Is GB News profitable?
No, GB News is not profitable. The channel reported a loss of GBP 22 million in FY2025, down from GBP 32.7 million in FY2024. Cumulative losses since launch in June 2021 have reached GBP 131.5 million. The company remains dependent on funding from its parent company, All Perspectives Ltd, which has invested GBP 141 million cumulatively. A source close to the company said it was moving closer to breaking even, and the company has set a target to become the UK's biggest news channel by 2028.
As a privately held media organization, GB News does not publish sustainability or ESG (Environmental, Social, and Governance) reports. However, the network's editorial stance and its owners' investments have been subjects of public and ethical scrutiny.
Editorial Stance on Climate Change: GB News has been criticized by environmental groups and media watchdogs for providing a platform to commentators who express skepticism regarding human-caused climate change and the UK's Net Zero policies. The network frames this as providing diverse viewpoints and pushing back against mainstream consensus. Critics argue that the channel's coverage of climate issues contributes to misinformation.
Owner Investments: Co-owner Sir Paul Marshall, through his hedge fund Marshall Wace, has faced scrutiny from environmental organizations for maintaining investments in fossil fuel companies. Critics argue that these investments align with the network's editorial skepticism toward rapid decarbonization. Marshall Wace's investments have been documented by environmental campaign groups and reported in the British press.
Regulatory Compliance: As a UK broadcaster, GB News is subject to the Broadcasting Code enforced by Ofcom. The network has faced numerous investigations and several adverse rulings regarding due impartiality, particularly when sitting politicians have acted as news presenters. In March 2024, Ofcom ruled that two editions of "Jacob Rees-Mogg's State of the Nation" breached rules on due impartiality. GB News challenged these decisions in Judicial Review proceedings, but the High Court upheld Ofcom's rulings in February 2025.
Financial Sustainability: GB News has accumulated £131 million in losses since launch, raising questions about its long-term financial sustainability. The company is dependent on continued financial support from Marshall and Legatum. However, revenue growth of 66% in the year to May 2025 and narrowing losses suggest progress toward financial viability.
GB News has positioned itself as an alternative to mainstream broadcasters, and its recognition reflects this distinct identity.
GB News has been the subject of frequent controversies since its launch in 2021.
Ofcom Investigations and Rulings: Ofcom has repeatedly found GB News in breach of broadcasting rules regarding due impartiality. In March 2024, Ofcom ruled that two editions of "Jacob Rees-Mogg's State of the Nation" and programs presented by Conservative MPs Esther McVey and Philip Davies broke rules on due impartiality. GB News challenged the rulings in Judicial Review proceedings, but the High Court upheld Ofcom's decisions in February 2025. Mrs Justice Collins Rice ruled that Ofcom's interpretation of the Broadcasting Code was correct, stating that broadcast news remains "the only regulated source of reliable, accurate and duly impartial news in an increasingly challenging context."
Presenter Firings (2023): In late 2023, GB News fired presenters Laurence Fox, Calvin Robinson, and Dan Wootton following on-air comments made by Fox about a female journalist that were widely condemned as misogynistic. Fox made deeply offensive comments about journalist Ava Evans during an appearance on Dan Wootton's program. Wootton was fired for his failure to challenge the comments, and Robinson was fired for expressing support for Fox. The incident drew widespread condemnation and an Ofcom investigation.
Advertising Boycotts: Shortly after its launch, and periodically since, GB News has faced advertising boycotts organized by campaign groups such as Stop Funding Hate. Several major brands pulled their advertising from the network, citing concerns about the channel's editorial content. Despite these boycotts, advertising revenue more than doubled to £8.9 million in the year to May 2024, as the channel found alternative advertisers willing to associate with its content.
Politicians as Presenters: GB News's practice of hiring active politicians as presenters has been a persistent source of controversy. The channel has employed Reform UK leader Nigel Farage, Conservative MPs Lee Anderson, Esther McVey, Philip Davies, and Dehenna Davison, and former Conservative Minister Jacob Rees-Mogg as program hosts. Critics argue that this practice blurs the line between journalism and political advocacy, while GB News maintains that it provides viewers with direct access to political figures.
Financial Losses: GB News's cumulative losses of £131 million by May 2025 have drawn scrutiny about the channel's financial viability and the motivations of its owners in continuing to fund a loss-making operation. Critics have questioned whether the channel serves as a vehicle for political influence rather than a commercially sustainable business.
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| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Paramount Global | USA | 1927 | Mass market | United states | All Genders | |
| Nine Entertainment | Australia | 1956 | Mass market | Australia | All-ages | |
| Warner Bros Discovery | USA | 1980 | Mass market | Global | All-ages | |
| Fox | USA | 1996 | Mass market | United states | All-ages | |
| Comcast | United States | 1926 | Mass market | United states | All-ages | |
| Guardian Media Group | United Kingdom | 1821 | Mass market | Global | All-ages |
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Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
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