Who Owns Caesars Sportsbook?
Caesars Sportsbook is owned by Caesars Entertainment, Inc. (NASDAQ: CZR) through its Caesars Digital segment. Launched nationally in 2021 after the William Hill acquisition, it operates online sports betting and iGaming in regulated US states and generated $1.41 billion of FY2025 revenue.
Parent Company
Founded
2021
Status
Publicly Traded
Headquarters
Caesars Sportsbook Timeline
United StatesOfficial Website
Who Owns Caesars Sportsbook?
- Parent Company: Caesars Entertainment, Inc.
- Ownership Type: Brand division
- Company Type: Publicly Traded
- Stock Ticker: NASDAQ: CZR
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Caesars Sportsbook | Caesars Entertainment, Inc. | Brand division |
Advertisement
History of Caesars Sportsbook
- Founded: 2021
- Founders: Caesars Entertainment (internal development)
The platform traces its US roots to William Hill, the British bookmaker that operated sportsbooks in Nevada and later expanded into legalized states after the 2018 Supreme Court PASPA ruling. Caesars acquired William Hill in 2021 for approximately $3.7 billion, sold its non-US assets to 888 Holdings, and rebranded the US platform as Caesars Sportsbook in August 2021.
The rebrand paired aggressive marketing and a unified loyalty tie-in with Caesars Rewards. After early losses common to the sector, the segment reached consistent profitability, doubling adjusted EBITDA to $236 million in FY2025 as handle and iGaming revenue grew.
About Caesars Entertainment, Inc.
What does Caesars Entertainment own?
The company operates roughly 50 casinos and resorts under brands including Caesars Palace, Harrah's, Horseshoe, Tropicana, Flamingo, Paris, Planet Hollywood, and The Linq, plus the Caesars Sportsbook online betting platform. It owns most of its Las Vegas real estate and leases some properties from VICI Properties.
Advertisement
Is Caesars Entertainment publicly traded?
Yes. It trades on NASDAQ under the ticker CZR and is a member of the S&P 500. The current company was formed by Eldorado Resorts' 2020 acquisition of the legacy Caesars Entertainment Corporation.
Who owns Caesars Entertainment?
The company is publicly held by institutional and retail investors, with no controlling shareholder. The Carano family, founders of Eldorado Resorts, remains a significant shareholder group. Tom Reeg serves as CEO.
Advertisement
Where is Caesars Entertainment headquartered?
The company is headquartered in Reno, Nevada, where Eldorado Resorts was founded, with major operations centered on the Las Vegas Strip.
Does Caesars own Caesars Palace?
Yes. Caesars Palace on the Las Vegas Strip is the company's flagship property, owned and operated directly. Jay Sarno opened it in 1966, and it became part of the current company through the 2020 Eldorado merger.
Advertisement
- Founded: 1937
- Headquarters: Reno, Nevada, USA
- Company Type: Publicly Traded
- Stock: NASDAQ: CZR
- Revenue: $11.5 billion (FY2025)
- Employees: Approximately 50,000
Where Is Caesars Sportsbook Made / Based?
- Headquarters: Reno, Nevada, USA
Caesars Sportsbook Categories & Tags
Brands Owned by Caesars Entertainment, Inc.
Travel HospitalityCaesars Palace
Owned by Caesars Entertainment, Inc.
Iconic Roman-themed Las Vegas Strip resort and flagship of Caesars Entertainment, opened in 1966 with roughly 4,000 rooms.
casinoresortlas-vegas
Travel HospitalityHarrah's
Owned by Caesars Entertainment, Inc.
Historic casino brand founded by William Harrah in 1937, now a nationwide chain of casinos operated by Caesars Entertainment.
casinogamingreno
Travel HospitalityHorseshoe
Owned by Caesars Entertainment, Inc.
Casino brand revived by Caesars Entertainment for mid-market regional properties and the rebranded Horseshoe Las Vegas on the Strip.
casinogaminglas-vegas
Caesars Sportsbook Ownership: Pros & Cons
Advantages
- +Loyalty integration converts bettors to resort customers
- +Segment reached strong profitability in FY2025
- +iGaming provides higher-margin revenue
- +Backed by 50-property retail network
Considerations
- -FanDuel and DraftKings hold dominant market shares
- -Promotional spending pressures margins
- -Regulatory restrictions vary by state
- -Profitability depends on continued handle growth
Advertisement
Frequently Asked Questions About Caesars Sportsbook
Sources & Further Reading
Advertisement
Competitors to Caesars Sportsbook
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Draftkings | United States | 2012 | Mass market | United states | All Genders | |
| Mgm Resorts | USA | 2018 | Mass market | United states | All Genders | |
| Easygo Entertainment | Australia | 2017 | Mass market | Global | All Genders |
Learn More About Competitors
Media EntertainmentDraftKings
Owned by DraftKings Inc.
American sportsbook, iGaming, and daily fantasy sports platform, the flagship brand of Nasdaq-listed DraftKings Inc. (DKNG).
sports-bettingdaily-fantasysportsbook
Travel HospitalityBetMGM
Owned by MGM Resorts International
Online sportsbook and iGaming joint venture between MGM Resorts and Entain, now profitable and returning cash to its parents.
sportsbookigamingonline-betting
Media EntertainmentStake
Owned by Easygo Entertainment
Cryptocurrency casino and sports betting platform owned by Easygo Entertainment, founded by Ed Craven and Bijan Tehrani. Operates globally via Stake.com and in the US as Stake.us.
cryptocurrency-casinoonline-gamblingsports-betting
Competitive Analysis
Market Positioning: Caesars Sportsbook competes with 3 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
Advertisement
Independent Alternatives to Caesars Sportsbook
Looking for brands with different ownership structures? These similar brands are not owned by Caesars Entertainment, Inc., giving you alternative choices that support different corporate structures.
Travel HospitalityAquaventure Waterpark
Owned by Kerzner International Holdings Limited
141-acre water park at Atlantis Paradise Island in the Bahamas, featuring high-speed slides, river rides, and marine habitat experiences, operated by Brookfield Asset Management.
water-parkresort-attractionbahamas
Privately Owned
Aquaventure Waterpark is privately owned, unlike Caesars Sportsbook which is under a publicly traded parent company.
Travel HospitalityAtlantis Resorts
Owned by Kerzner International Holdings Limited
Luxury integrated resort brand operating properties in the Bahamas, Dubai, and China under two separate ownership structures, with new resorts announced for the Maldives and Saudi Arabia.
luxury-resortsintegrated-resortshospitality
Privately Owned
Atlantis Resorts is privately owned, unlike Caesars Sportsbook which is under a publicly traded parent company.
Travel HospitalityDolphin Cay
Owned by Kerzner International Holdings Limited
14-acre marine habitat and conservation center at Atlantis Paradise Island offering dolphin encounters and marine education programs.
marine-habitatdolphin-encounterconservation
Privately Owned
Dolphin Cay is privately owned, unlike Caesars Sportsbook which is under a publicly traded parent company.
Travel HospitalityFinns Beach Club
Owned by FINNS Bali Group
Beachfront entertainment venue in Canggu, Bali, known for infinity pools, dining, and sunset events. Operated by PT Pantai Semara Nusantara.
beach-clubhospitalitybali
Privately Owned
Finns Beach Club is privately owned, unlike Caesars Sportsbook which is under a publicly traded parent company.
Travel HospitalityHarborside Resort at Atlantis
Owned by Kerzner International Holdings Limited
Villa-style accommodation complex at Atlantis Paradise Island featuring residential-style layouts, full kitchens, and family-friendly amenities across the marina from the main resort.
villa-resortfamily-accommodationmarina-location
Privately Owned
Harborside Resort at Atlantis is privately owned, unlike Caesars Sportsbook which is under a publicly traded parent company.
Travel HospitalityKingdom Hospitality
Owned by Kingdom Hospitality, LLC
Full-service short-term rental and vacation property management company founded by Tim Venus in 2021 and headquartered in Sheboygan, Wisconsin, serving owners across multiple US markets.
short-term-rentalsvacation-rentalsproperty-management
Privately Owned
Kingdom Hospitality is privately owned, unlike Caesars Sportsbook which is under a publicly traded parent company.
Caesars Entertainment, Inc. Stock Information
Advertisement
Jobs at Caesars Entertainment, Inc.
Latest News About Caesars Sportsbook
Advertisement
Related Articles About Caesars Sportsbook
View more articles
News & Updates
Monthly IPO Roundup: November 2026 -- October's Biggest Listings
October 2026 IPOs: Jio Platforms set India's all-time record at $3.2B and surged 27%, GCash owner Mynt raised a Philippine-record P60.9B, Anthropic filed publicly for a possible mid-November debut, and U.S. listings were a biotech grab bag. Full recap.
Who Brands StaffNov 6, 2026
Ipo RoundupIpoStock Market
News & Updates
Monthly M&A Roundup: October 2026 Brand Ownership Changes
October 2026's biggest deals: Paramount Skydance closed its $110B Warner Bros. Discovery takeover, Salesforce signed Braze for $5.66B, Proofpoint bought Varonis for $6.3B, the Weston family agreed to buy Boots for $8.9B, and Viatris added Pacira for $1.65B. Full breakdown.
Who Brands StaffNov 6, 2026
M And A RoundupAcquisitionsNews
Rivalry
Duracell vs Energizer: The Battery Brand Rivalry
Duracell is Berkshire Hathaway-owned (25-30% US share). Energizer is publicly traded (NYSE: ENR) with Rayovac. Together they control ~85% of branded US batteries, but Amazon Basics has 27.1% online. Explore our database.
Who Brands StaffOct 23, 2026
DuracellEnergizerRivalry
People Also Searched
Discover popular brands and companies in the Travel & Hospitality category and related searches from other users.
Brandhotel-booking
Agoda
Singapore-based online travel platform owned by Booking Holdings, specializing in hotel bookings across Asia-Pacific with global reach covering flights, vacation packages, and alternative accommodations.
Brand in Travel & Hospitality
asian-travelonline-travel
Brandtravel
Airbnb
Global online marketplace for short-term homestays, experiences, and travel services, operating in more than 220 countries and regions.
Brand in Travel & Hospitality
short-term-rentalsmarketplace
Brandairline
AirTran Airways
Former low-cost airline acquired by Southwest Airlines in 2011 and fully integrated by 2014, previously headquartered in Orlando, Florida.
Brand in Travel & Hospitality
low-cost-carrierdefunct-airline