Who Owns Harrah's?
Harrah's is a casino brand owned by Caesars Entertainment, Inc. (NASDAQ: CZR). William Harrah opened his first Reno bingo parlor in 1937, and the brand now covers casino resorts in Las Vegas, Atlantic City, New Orleans, and roughly a dozen other markets. Harrah's Las Vegas sits mid-Strip.
Parent Company
Founded
1937
Status
Publicly Traded
Headquarters
Who Owns Harrah's?
- Parent Company: Caesars Entertainment, Inc.
- Ownership Type: Brand division
- Company Type: Publicly Traded
- Stock Ticker: NASDAQ: CZR
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Harrah's | Caesars Entertainment, Inc. | Brand division |
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History of Harrah's
- Founded: 1937
- Founders: William Harrah
William Harrah opened a Reno bingo parlor in 1937 and built Harrah's into the first professionally marketed casino company in America, expanding to Lake Tahoe and taking the company public in 1971, the first casino firm listed on a major exchange. Harrah's pioneered customer database marketing with its Total Rewards program.
After acquiring Caesars World in 1999 and adopting the Caesars name in 2010, the Harrah's brand survived as the company's mid-market workhorse: a Las Vegas Strip property, an Atlantic City resort, Harrah's New Orleans, and regional casinos in states including Iowa, Indiana, Mississippi, North Carolina, and California tribal partnerships. The 2020 Eldorado merger preserved the name across the combined portfolio.
About Caesars Entertainment, Inc.
What does Caesars Entertainment own?
The company operates roughly 50 casinos and resorts under brands including Caesars Palace, Harrah's, Horseshoe, Tropicana, Flamingo, Paris, Planet Hollywood, and The Linq, plus the Caesars Sportsbook online betting platform. It owns most of its Las Vegas real estate and leases some properties from VICI Properties.
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Is Caesars Entertainment publicly traded?
Yes. It trades on NASDAQ under the ticker CZR and is a member of the S&P 500. The current company was formed by Eldorado Resorts' 2020 acquisition of the legacy Caesars Entertainment Corporation.
Who owns Caesars Entertainment?
The company is publicly held by institutional and retail investors, with no controlling shareholder. The Carano family, founders of Eldorado Resorts, remains a significant shareholder group. Tom Reeg serves as CEO.
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Where is Caesars Entertainment headquartered?
The company is headquartered in Reno, Nevada, where Eldorado Resorts was founded, with major operations centered on the Las Vegas Strip.
Does Caesars own Caesars Palace?
Yes. Caesars Palace on the Las Vegas Strip is the company's flagship property, owned and operated directly. Jay Sarno opened it in 1966, and it became part of the current company through the 2020 Eldorado merger.
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- Founded: 1937
- Headquarters: Reno, Nevada, USA
- Company Type: Publicly Traded
- Stock: NASDAQ: CZR
- Revenue: $11.5 billion (FY2025)
- Employees: Approximately 50,000
Where Is Harrah's Made / Based?
- Headquarters: Reno, Nevada, USA
Harrah's Categories & Tags
Brands Owned by Caesars Entertainment, Inc.
Travel HospitalityCaesars Palace
Owned by Caesars Entertainment, Inc.
Iconic Roman-themed Las Vegas Strip resort and flagship of Caesars Entertainment, opened in 1966 with roughly 4,000 rooms.
casinoresortlas-vegas
Travel HospitalityCaesars Sportsbook
Owned by Caesars Entertainment, Inc.
Online sports betting and iGaming platform operated by Caesars Digital, the digital arm of Caesars Entertainment.
sports-bettingigamingonline-gambling
Travel HospitalityHorseshoe
Owned by Caesars Entertainment, Inc.
Casino brand revived by Caesars Entertainment for mid-market regional properties and the rebranded Horseshoe Las Vegas on the Strip.
casinogaminglas-vegas
Harrah's Ownership: Pros & Cons
Advantages
- +Nearly 90 years of brand recognition
- +Broad geographic reach across regional markets
- +Mid-market pricing attracts loyal drive-in customers
- +Integrated into Caesars Rewards network
Considerations
- -Regional casino markets face saturation
- -Some legacy properties need capital refresh
- -Competes with local tribal and regional operators
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Frequently Asked Questions About Harrah's
Sources & Further Reading
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Competitors to Harrah's
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Caesars Entertainment | USA | 1951 | Mass market | United states | All Genders | |
| Mgm Resorts | USA | 1998 | Premium | United states | All Genders | |
| Las Vegas Sands | China | 2004 | Premium | Asia pacific | All Genders | |
| Caesars Entertainment | USA | 1966 | Luxury | United states | All Genders |
Learn More About Competitors
Travel HospitalityHorseshoe
Owned by Caesars Entertainment, Inc.
Casino brand revived by Caesars Entertainment for mid-market regional properties and the rebranded Horseshoe Las Vegas on the Strip.
casinogaminglas-vegas
Travel HospitalityBellagio
Owned by MGM Resorts International
Flagship luxury Las Vegas resort owned by MGM Resorts International, famous for its fountains, conservatory, and fine art collection.
casinoresortluxury
Travel HospitalitySands Macao
Owned by Las Vegas Sands Corp.
The original Las Vegas Sands casino in Macao, opened in 2004 as the first US-operated casino resort in the territory after the end of the gaming monopoly.
casinoresortmacao
Travel HospitalityCaesars Palace
Owned by Caesars Entertainment, Inc.
Iconic Roman-themed Las Vegas Strip resort and flagship of Caesars Entertainment, opened in 1966 with roughly 4,000 rooms.
casinoresortlas-vegas
Competitive Analysis
Market Positioning: Harrah's competes with 4 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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Independent Alternatives to Harrah's
Looking for brands with different ownership structures? These similar brands are not owned by Caesars Entertainment, Inc., giving you alternative choices that support different corporate structures.
Travel HospitalityHarborside Resort at Atlantis
Owned by Kerzner International Holdings Limited
Villa-style accommodation complex at Atlantis Paradise Island featuring residential-style layouts, full kitchens, and family-friendly amenities across the marina from the main resort.
villa-resortfamily-accommodationmarina-location
Privately Owned
Harborside Resort at Atlantis is privately owned, unlike Harrah's which is under a publicly traded parent company.
Travel HospitalityThe Beach Tower
Owned by Kerzner International Holdings Limited
Former hotel tower at Atlantis Paradise Island that was closed in 2021 and acquired by Pharrell Williams for redevelopment into Somewhere Else hotel.
hotel-towerresort-accommodationbahamas
Privately Owned
The Beach Tower is privately owned, unlike Harrah's which is under a publicly traded parent company.
Travel HospitalityThe Royal Towers
Owned by Kerzner International Holdings Limited
Iconic hotel towers at Atlantis Paradise Island featuring 1,201 rooms and suites, the Bridge Suite, and direct access to Aquaventure water park and marine habitats. Renovated in 2024 as part of a $150 million resort-wide transformation.
luxury-hotelresort-accommodationbahamas
Privately Owned
The Royal Towers is privately owned, unlike Harrah's which is under a publicly traded parent company.
Travel HospitalityAquaventure Waterpark
Owned by Kerzner International Holdings Limited
141-acre water park at Atlantis Paradise Island in the Bahamas, featuring high-speed slides, river rides, and marine habitat experiences, operated by Brookfield Asset Management.
water-parkresort-attractionbahamas
Privately Owned
Aquaventure Waterpark is privately owned, unlike Harrah's which is under a publicly traded parent company.
Travel HospitalityAtlantis Resorts
Owned by Kerzner International Holdings Limited
Luxury integrated resort brand operating properties in the Bahamas, Dubai, and China under two separate ownership structures, with new resorts announced for the Maldives and Saudi Arabia.
luxury-resortsintegrated-resortshospitality
Privately Owned
Atlantis Resorts is privately owned, unlike Harrah's which is under a publicly traded parent company.
Travel HospitalityDolphin Cay
Owned by Kerzner International Holdings Limited
14-acre marine habitat and conservation center at Atlantis Paradise Island offering dolphin encounters and marine education programs.
marine-habitatdolphin-encounterconservation
Privately Owned
Dolphin Cay is privately owned, unlike Harrah's which is under a publicly traded parent company.
Caesars Entertainment, Inc. Stock Information
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