Who Owns Horseshoe?
Horseshoe is a casino brand owned by Caesars Entertainment, Inc. (NASDAQ: CZR). The name traces to Benny Binion's Binion's Horseshoe in downtown Las Vegas, opened in 1951. Caesars revived the brand in 2022, renaming Bally's Las Vegas as Horseshoe Las Vegas and applying the name to regional casinos in Baltimore, Indiana, Iowa, and other markets.
Parent Company
Founded
1951
Status
Publicly Traded
Headquarters
Horseshoe Timeline
Who Owns Horseshoe?
- Parent Company: Caesars Entertainment, Inc.
- Ownership Type: Brand division
- Company Type: Publicly Traded
- Stock Ticker: NASDAQ: CZR
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Horseshoe | Caesars Entertainment, Inc. | Brand division |
Advertisement
History of Horseshoe
- Founded: 1951
- Founders: Benny Binion
Benny Binion opened Binion's Horseshoe in downtown Las Vegas in 1951 and made it famous for high table limits and launching the World Series of Poker in 1970. The Horseshoe name passed through Harrah's ownership after it bought the property and brand in 2004.
Caesars revived Horseshoe as a portfolio brand in 2022, rebranding Bally's Las Vegas as Horseshoe Las Vegas after selling the Bally's name rights to Bally's Corporation. Regional properties followed, with casinos in Baltimore, Tunica, Bossier City, Council Bluffs, and Hammond carrying the name. The revival deliberately trades on the brand's old-school gambling credibility.
About Caesars Entertainment, Inc.
What does Caesars Entertainment own?
The company operates roughly 50 casinos and resorts under brands including Caesars Palace, Harrah's, Horseshoe, Tropicana, Flamingo, Paris, Planet Hollywood, and The Linq, plus the Caesars Sportsbook online betting platform. It owns most of its Las Vegas real estate and leases some properties from VICI Properties.
Advertisement
Is Caesars Entertainment publicly traded?
Yes. It trades on NASDAQ under the ticker CZR and is a member of the S&P 500. The current company was formed by Eldorado Resorts' 2020 acquisition of the legacy Caesars Entertainment Corporation.
Who owns Caesars Entertainment?
The company is publicly held by institutional and retail investors, with no controlling shareholder. The Carano family, founders of Eldorado Resorts, remains a significant shareholder group. Tom Reeg serves as CEO.
Advertisement
Where is Caesars Entertainment headquartered?
The company is headquartered in Reno, Nevada, where Eldorado Resorts was founded, with major operations centered on the Las Vegas Strip.
Does Caesars own Caesars Palace?
Yes. Caesars Palace on the Las Vegas Strip is the company's flagship property, owned and operated directly. Jay Sarno opened it in 1966, and it became part of the current company through the 2020 Eldorado merger.
Advertisement
- Founded: 1937
- Headquarters: Reno, Nevada, USA
- Company Type: Publicly Traded
- Stock: NASDAQ: CZR
- Revenue: $11.5 billion (FY2025)
- Employees: Approximately 50,000
Where Is Horseshoe Made / Based?
- Headquarters: Las Vegas, Nevada, USA
Horseshoe Categories & Tags
Brands Owned by Caesars Entertainment, Inc.
Travel HospitalityCaesars Palace
Owned by Caesars Entertainment, Inc.
Iconic Roman-themed Las Vegas Strip resort and flagship of Caesars Entertainment, opened in 1966 with roughly 4,000 rooms.
casinoresortlas-vegas
Travel HospitalityCaesars Sportsbook
Owned by Caesars Entertainment, Inc.
Online sports betting and iGaming platform operated by Caesars Digital, the digital arm of Caesars Entertainment.
sports-bettingigamingonline-gambling
Travel HospitalityHarrah's
Owned by Caesars Entertainment, Inc.
Historic casino brand founded by William Harrah in 1937, now a nationwide chain of casinos operated by Caesars Entertainment.
casinogamingreno
Horseshoe Ownership: Pros & Cons
Advantages
- +Historic Binion-era brand equity among gamblers
- +Mid-market positioning fills portfolio gap
- +Las Vegas Strip presence after 2022 rebranding
- +Caesars Rewards integration
Considerations
- -Brand revival is recent and still building recognition
- -Mid-market segment is highly competitive
- -Some properties are aging regional assets
Advertisement
Frequently Asked Questions About Horseshoe
Sources & Further Reading
Advertisement
Competitors to Horseshoe
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Caesars Entertainment | USA | 1937 | Mass market | United states | All Genders | |
| Mgm Resorts | USA | 1998 | Premium | United states | All Genders | |
| Las Vegas Sands | China | 2004 | Premium | Asia pacific | All Genders | |
| Caesars Entertainment | USA | 1966 | Luxury | United states | All Genders |
Learn More About Competitors
Travel HospitalityHarrah's
Owned by Caesars Entertainment, Inc.
Historic casino brand founded by William Harrah in 1937, now a nationwide chain of casinos operated by Caesars Entertainment.
casinogamingreno
Travel HospitalityBellagio
Owned by MGM Resorts International
Flagship luxury Las Vegas resort owned by MGM Resorts International, famous for its fountains, conservatory, and fine art collection.
casinoresortluxury
Travel HospitalitySands Macao
Owned by Las Vegas Sands Corp.
The original Las Vegas Sands casino in Macao, opened in 2004 as the first US-operated casino resort in the territory after the end of the gaming monopoly.
casinoresortmacao
Travel HospitalityCaesars Palace
Owned by Caesars Entertainment, Inc.
Iconic Roman-themed Las Vegas Strip resort and flagship of Caesars Entertainment, opened in 1966 with roughly 4,000 rooms.
casinoresortlas-vegas
Competitive Analysis
Market Positioning: Horseshoe competes with 4 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
Advertisement
Independent Alternatives to Horseshoe
Looking for brands with different ownership structures? These similar brands are not owned by Caesars Entertainment, Inc., giving you alternative choices that support different corporate structures.
Travel HospitalityHarborside Resort at Atlantis
Owned by Kerzner International Holdings Limited
Villa-style accommodation complex at Atlantis Paradise Island featuring residential-style layouts, full kitchens, and family-friendly amenities across the marina from the main resort.
villa-resortfamily-accommodationmarina-location
Privately Owned
Harborside Resort at Atlantis is privately owned, unlike Horseshoe which is under a publicly traded parent company.
Travel HospitalityThe Beach Tower
Owned by Kerzner International Holdings Limited
Former hotel tower at Atlantis Paradise Island that was closed in 2021 and acquired by Pharrell Williams for redevelopment into Somewhere Else hotel.
hotel-towerresort-accommodationbahamas
Privately Owned
The Beach Tower is privately owned, unlike Horseshoe which is under a publicly traded parent company.
Travel HospitalityThe Royal Towers
Owned by Kerzner International Holdings Limited
Iconic hotel towers at Atlantis Paradise Island featuring 1,201 rooms and suites, the Bridge Suite, and direct access to Aquaventure water park and marine habitats. Renovated in 2024 as part of a $150 million resort-wide transformation.
luxury-hotelresort-accommodationbahamas
Privately Owned
The Royal Towers is privately owned, unlike Horseshoe which is under a publicly traded parent company.
Travel HospitalityAquaventure Waterpark
Owned by Kerzner International Holdings Limited
141-acre water park at Atlantis Paradise Island in the Bahamas, featuring high-speed slides, river rides, and marine habitat experiences, operated by Brookfield Asset Management.
water-parkresort-attractionbahamas
Privately Owned
Aquaventure Waterpark is privately owned, unlike Horseshoe which is under a publicly traded parent company.
Travel HospitalityAtlantis Resorts
Owned by Kerzner International Holdings Limited
Luxury integrated resort brand operating properties in the Bahamas, Dubai, and China under two separate ownership structures, with new resorts announced for the Maldives and Saudi Arabia.
luxury-resortsintegrated-resortshospitality
Privately Owned
Atlantis Resorts is privately owned, unlike Horseshoe which is under a publicly traded parent company.
Travel HospitalityDolphin Cay
Owned by Kerzner International Holdings Limited
14-acre marine habitat and conservation center at Atlantis Paradise Island offering dolphin encounters and marine education programs.
marine-habitatdolphin-encounterconservation
Privately Owned
Dolphin Cay is privately owned, unlike Horseshoe which is under a publicly traded parent company.
Caesars Entertainment, Inc. Stock Information
Advertisement
Jobs at Caesars Entertainment, Inc.
Latest News About Horseshoe
Advertisement
Related Articles About Horseshoe
View more articles
Entertainment
The Companies Behind Your Favourite Video Games
EA is now owned by Saudi Arabia's PIF. Microsoft spent $80B+ on gaming acquisitions. Tencent owns stakes in 20+ studios. Nintendo launched Switch 2. Discover the companies behind your favourite video games. Explore our database.
Who Brands StaffSep 9, 2026
Video GamesGamingMicrosoft
Guides
Gaming Companies and Their Studio Portfolios: Who Owns Your Favorite Games
Microsoft, Sony, Nintendo, Tencent, and others own dozens of game studios. This guide maps every major gaming company to the studios and franchises they control.
Who Brands StaffFeb 7, 2026
GamingVideo GamesBrand Ownership
Brand Ownership
The Microsoft Acquisition Timeline: From Skype to Activision
Microsoft has spent over $200 billion on acquisitions since 2011. From Skype to LinkedIn to Activision Blizzard, trace how Microsoft built its modern empire.
Who Brands StaffFeb 1, 2026
MicrosoftAcquisitionsTechnology
People Also Searched
Discover popular brands and companies in the Travel & Hospitality category and related searches from other users.
Brandhotel-booking
Agoda
Singapore-based online travel platform owned by Booking Holdings, specializing in hotel bookings across Asia-Pacific with global reach covering flights, vacation packages, and alternative accommodations.
Brand in Travel & Hospitality
asian-travelonline-travel
Brandtravel
Airbnb
Global online marketplace for short-term homestays, experiences, and travel services, operating in more than 220 countries and regions.
Brand in Travel & Hospitality
short-term-rentalsmarketplace
Brandairline
AirTran Airways
Former low-cost airline acquired by Southwest Airlines in 2011 and fully integrated by 2014, previously headquartered in Orlando, Florida.
Brand in Travel & Hospitality
low-cost-carrierdefunct-airline