Moncler
Italian luxury fashion brand specializing in ready-to-wear outerwear, known for its premium down jackets, distinctive branding, and high-end positioning in the luxury fashion market.
Company Type
public
Founded
1952
Headquarters
Milan, Italy
Stock
Borsa Italiana (BIT): MONC
About Moncler
Moncler operates as a global luxury fashion house with a focus on premium outerwear and ready-to-wear collections. The company's business model emphasizes brand heritage, quality craftsmanship, and luxury positioning while serving international markets through both retail and wholesale channels.
The company's operations include:
- **Luxury Outerwear:** Premium down jackets and coats
- **Ready-to-Wear:** Seasonal fashion collections
- **Brand Extensions:** Accessories and lifestyle products
- **Global Retail:** Flagship stores and luxury retail partnerships
- **Collaborations:** Designer partnerships and limited editions
Moncler's portfolio strategy allows it to serve the luxury fashion market while maintaining its technical heritage in cold-weather protection and outdoor performance.
History of Moncler
Moncler was founded in 1952 in the Alpine town of Monestier-de-Clermont, France, by René Ramillon, a French mountain gear craftsman, and André Vincent. The company initially produced padded sleeping bags and down jackets for mountaineers and outdoor workers, establishing its reputation for quality cold-weather protection.
Throughout the 1950s and 1960s, Moncler expanded its product lines and gained recognition for technical innovation in down-filled garments. The company's products became popular among mountaineers and outdoor enthusiasts, establishing Moncler's reputation for quality and performance in cold weather conditions.
In 2003, Italian entrepreneur Remo Ruffini acquired Moncler and moved the company's headquarters to Milan, Italy, re-launching it as a global luxury fashion house. Under Ruffini's ownership, Moncler transformed from a technical outdoor brand to a high-end luxury fashion label, expanding into ready-to-wear outerwear and international markets.
In 2013, Moncler completed its initial public offering on the Milan Stock Exchange, providing capital for accelerated global expansion. The company continued to grow through strategic acquisitions, including the €1.15 billion acquisition of Stone Island in 2020, expanding its presence in streetwear and contemporary fashion.
Brands Owned by Moncler
Moncler owns 0 brands in our database.
Stock Information
Moncler Ownership: Pros & Cons
Advantages
- +Strong brand recognition in luxury outerwear market
- +Majority ownership providing strategic control
- +Global distribution network and retail presence
- +Heritage in technical innovation and quality craftsmanship
- +Premium positioning with strong profit margins
Considerations
- -Dependence on luxury fashion market cycles
- -Competition from other luxury brands like Canada Goose and Arc'teryx
- -Need to balance technical heritage with luxury fashion positioning
- -Manufacturing complexity across global production facilities
- -Economic factors affecting luxury consumer spending
Frequently Asked Questions About Moncler
Is Moncler publicly traded?
Yes, Moncler is publicly traded on the Borsa Italiana under ticker symbol MONC. The company has been publicly traded since 2013 and is included in the FTSE MIB index.
Who owns Moncler?
Moncler is majority-owned by Remo Ruffini, who acquired the company in 2003 and transformed it into a global luxury fashion house. The company is publicly traded, with Ruffini maintaining controlling ownership through his holding company Double R.
When was Moncler founded?
Moncler was founded in 1952 in Monestier-de-Clermont, France, by René Ramillon and André Vincent, initially producing technical down garments for mountaineers and outdoor workers.
Who created Moncler?
Moncler was created by René Ramillon and André Vincent, who founded the company as a mountain gear manufacturer in the French Alps, specializing in down-filled jackets and cold-weather protection.
What is Moncler's most famous product?
Moncler is most famous for its luxury down jackets, particularly the iconic styles that combine technical performance with high-fashion design, featuring the brand's distinctive cockerel logo and premium materials.
Jobs at Moncler
Latest News About Moncler
Related Articles About Moncler
View more articles
News & Updates
Monthly M&A Roundup: February 2026 Brand Ownership Changes
From Keurig Dr Pepper's planned split to the Netflix-WBD saga, here is every major brand ownership change and deal in February 2026.
Who Brands StaffFeb 12, 2026
m-and-a-roundupacquisitionsnews
Industry Analysis
The Most Acquired Categories: Tech vs CPG vs Pharma
Which industries see the most brand acquisitions? We compared technology, consumer goods, and pharmaceuticals to find out where the most M&A activity happens and why.
Who Brands StaffFeb 11, 2026
acquisitionsindustry-analysistechnology
Consumer Education
The Truth About 'Made in America' Brand Claims
Many brands market themselves as American-made. But what does that actually mean when the parent company is foreign, the parts come from overseas, and 'assembled in USA' is not the same as 'made in USA'?
Who Brands StaffFeb 11, 2026
made-in-americaconsumer-educationbrand-claims