Deckers Outdoor Corporation
American multinational footwear and apparel company headquartered in California, known for brands including HOKA, UGG, and The North Face.
Company Type
public
Founded
1973
Headquarters
Goleta, California, USA
Stock
NYSE: DECK
About Deckers Outdoor Corporation
Deckers Outdoor Corporation is a leading footwear and apparel company serving outdoor enthusiasts, athletes, and lifestyle consumers worldwide through a diverse portfolio of premium brands. The company operates through multiple brand divisions, each targeting different market segments and customer needs while maintaining consistent quality and innovation standards across all products.
In 2026, Deckers has demonstrated exceptional financial performance, with third-quarter fiscal year 2026 revenue reaching a record $1.96 billion, representing 7% growth year-over-year. The company's diluted earnings per share increased 11% to a record $3.33, reflecting strong operational execution and brand performance. For the full fiscal year 2026, Deckers expects net sales in the range of $5.400 billion to $5.425 billion, with diluted earnings per share guidance raised to $6.80-$6.85.
The company's portfolio embodies California lifestyle values with the "FLY HUMAN FLY™" philosophy and commitment to "FREEDOM IN FOOTWEAR," reflecting its focus on enabling personal expression through innovative footwear and apparel. Whether navigating rugged outdoor terrain or urban environments, Deckers' brands inspire individuals to embark on unique journeys and express their authentic selves.
Deckers' brand portfolio includes several powerhouse brands with distinct market positions:
HOKA has emerged as a performance running and trail running powerhouse, with Q3 FY2026 net sales increasing 18.5% to $628.9 million compared to $530.9 million in the prior year. The brand's guidance has been raised to mid-teens percentage growth for fiscal 2026, reflecting strong global demand for HOKA's innovative running shoes and athletic footwear.
UGG continues to dominate the premium casual footwear market, with Q3 FY2026 net sales growing 4.9% to $1.305 billion compared to $1.244 billion in the previous year. UGG's guidance has been raised to mid-single-digit percentage growth for fiscal 2026, demonstrating the brand's enduring appeal and market strength.
The company's Other brands division, which includes Teva and Sanuk, reported net sales of $23.2 million in Q3 FY2026, though this represents a 55.5% decrease compared to the prior year, partially due to the phase-out of Koolaburra brand standalone operations.
Deckers maintains a balanced distribution strategy across wholesale and direct-to-consumer (DTC) channels. In Q3 FY2026, DTC net sales increased 8.1% to $1.093 billion, with comparable net sales growing 7.3%, while wholesale net sales increased 6.0% to $864.6 million. This balanced approach ensures broad market reach and customer access.
Geographically, Deckers demonstrates strong international growth, with international net sales increasing 15.0% to $756.7 million in Q3 FY2026, while domestic net sales grew 2.7% to $1.201 billion. This international expansion reflects the global appeal of Deckers' brands and successful market penetration strategies.
The company maintains significant research and development operations focused on footwear innovation, material science, and apparel design. Deckers employs thousands of people worldwide and is committed to developing innovative solutions that enhance performance and lifestyle while maintaining sustainability standards. The company's manufacturing partnerships span Vietnam, China, Indonesia, and India, enabling efficient global production and distribution.
Deckers' capital allocation strategy includes significant share repurchases, with the company repurchasing approximately 3.8 million shares for $348.5 million in Q3 FY2026. Through the first nine months of fiscal 2026, the company repurchased over 5% of shares outstanding for $813.5 million, with full-year repurchases expected to exceed $1.0 billion.
Brands Owned by Deckers Outdoor Corporation
Deckers Outdoor Corporation owns 2 brands in our database.
HOKA
Owned by Deckers Outdoor Corporation
Performance running and trail shoe brand owned by Deckers Outdoor Corporation, known for innovative cushioning technology and lightweight design.
running-shoestrail-shoesathletic-footwear
UGG
Owned by Deckers Outdoor Corporation
American fashion company primarily known for its sheepskin boots, also selling apparel, accessories, and home textiles with a focus on comfort and casual style.
sheepskin-bootscasual-footwearwinter-footwear
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Stock Information
Deckers Outdoor Corporation Ownership: Pros & Cons
Advantages
- +Exceptional financial performance with Q3 FY2026 revenue of $1.96 billion and 7% year-over-year growth
- +Strong brand portfolio with HOKA growing 18.5% and UGG growing 4.9% in Q3 FY2026
- +Balanced distribution strategy across wholesale and direct-to-consumer channels
- +Significant international growth with 15.0% increase in international net sales
- +Strong capital allocation strategy with over $1.0 billion in expected share repurchases for FY2026
- +Robust research and development capabilities in footwear innovation and material science
- +Global manufacturing network spanning Vietnam, China, Indonesia, and India
- +Premium brand positioning with strong consumer loyalty and brand equity
- +Diversified revenue streams across performance, casual, and outdoor footwear segments
- +Strong management team with proven track record of brand development and operational excellence
Considerations
- -Intense competition from major footwear companies including Nike, Adidas, and emerging brands
- -Dependency on consumer discretionary spending and economic conditions affecting footwear purchases
- -Supply chain complexity across multiple manufacturing countries with potential tariff impacts
- -Seasonal fluctuations in footwear sales, particularly for UGG's cold-weather focused products
- -Declining performance in other brands division with 55.5% decrease in Q3 FY2026
- -Foreign currency exchange rate fluctuations affecting international revenue and profitability
- -Inventory management challenges with $633.5 million in inventories including tariff impacts
- -Need for continuous innovation to maintain brand relevance in fast-changing fashion and athletic markets
- -Potential brand cannibalization between performance and casual footwear segments
- -Environmental and sustainability considerations in footwear manufacturing and material sourcing
Frequently Asked Questions About Deckers Outdoor Corporation
What brands does Deckers Outdoor Corporation own?
Deckers Outdoor Corporation owns HOKA, UGG, Teva, Sanuk, and previously operated Koolaburra before phasing out its standalone operations. These brands serve different market segments from performance athletes to casual lifestyle consumers, with HOKA focusing on running shoes, UGG on premium casual footwear, Teva on outdoor adventure footwear, and Sanuk on casual lifestyle shoes.
Is Deckers Outdoor Corporation publicly traded?
Yes, Deckers Outdoor Corporation is publicly traded on the New York Stock Exchange under the ticker symbol DECK. The company is owned by its shareholders and operates as an independent entity without any parent company or controlling shareholder.
When was Deckers Outdoor Corporation founded?
Deckers Outdoor Corporation was founded in 1973 by Doug Tompkins and Kris McDivitt. The company has grown through strategic acquisitions and brand development to become a leading footwear and apparel company with over 50 years of history in the outdoor and athletic footwear industry.
Where is Deckers Outdoor Corporation headquartered?
Deckers Outdoor Corporation is headquartered in Goleta, California, USA, where the company's corporate offices and primary operations are located. The company maintains manufacturing partnerships and facilities across multiple countries including Vietnam, China, Indonesia, and India.
What were Deckers Outdoor Corporation's Q3 FY2026 financial results?
In Q3 FY2026, Deckers reported record revenue of $1.96 billion, representing 7% growth year-over-year. Diluted earnings per share increased 11% to a record $3.33. HOKA brand net sales increased 18.5% to $628.9 million, while UGG brand net sales grew 4.9% to $1.305 billion.
What is Deckers Outdoor Corporation's full-year 2026 guidance?
For fiscal year 2026, Deckers expects net sales in the range of $5.400 billion to $5.425 billion. HOKA is expected to increase by a mid-teens percentage, while UGG is expected to increase by a mid-single-digit percentage. Diluted earnings per share guidance is $6.80 to $6.85.
How does Deckers Outdoor Corporation distribute its products?
Deckers maintains a balanced distribution strategy across wholesale and direct-to-consumer channels. In Q3 FY2026, DTC net sales increased 8.1% to $1.093 billion, while wholesale net sales increased 6.0% to $864.6 million. The company operates its own retail stores and e-commerce platforms while partnering with third-party retailers.
What is Deckers Outdoor Corporation's international presence?
Deckers has significant international operations, with international net sales increasing 15.0% to $756.7 million in Q3 FY2026, while domestic net sales grew 2.7% to $1.201 billion. The company serves global markets through its manufacturing partnerships and distribution network.
What is Deckers Outdoor Corporation's share repurchase program?
Deckers has an active share repurchase program, repurchasing approximately 3.8 million shares for $348.5 million in Q3 FY2026. Through the first nine months of fiscal 2026, the company repurchased over 5% of shares outstanding for $813.5 million, with full-year repurchases expected to exceed $1.0 billion.
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