Deckers Brands
American footwear designer and distributor owning multiple footwear brands including UGG, Hoka, and Teva, focused on comfort, performance, and lifestyle footwear.
Company Type
public
Founded
1973
Headquarters
Goleta, California, USA
Stock
NYSE: DECK
About Deckers Brands
The company's operations include:
- **Brand Management:** Oversight of multiple footwear brands
- **Product Development:** Innovation in footwear technology and design
- **Global Distribution:** Retail and wholesale partnerships worldwide
- **Manufacturing:** Global production network and quality control
- **Marketing:** Brand-specific and corporate marketing initiatives
History of Deckers Brands
Brands Owned by Deckers Brands
Deckers Brands owns 2 brands in our database.
HOKA
Owned by Deckers Brands
Performance running and trail shoe brand owned by Deckers Outdoor Corporation, known for innovative cushioning technology and lightweight design.
UGG
Owned by Deckers Brands
American fashion company primarily known for its sheepskin boots, also selling apparel, accessories, and home textiles with a focus on comfort and casual style.
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Stock Information
Deckers Brands Ownership: Pros & Cons
Advantages
- +Diversified portfolio across multiple footwear categories
- +Strong brand recognition with UGG and Hoka
- +Global distribution network and retail presence
- +Innovation in footwear technology and comfort
- +Public company access to capital markets
Considerations
- -Competition from major footwear conglomerates
- -Dependence on fashion trends and consumer preferences
- -Seasonal factors affecting footwear sales
- -Manufacturing complexity across global production
- -Need to balance brand autonomy with operational efficiency
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