KAFSB OU

What does KAFSB OU own?
KAFSB OU owns a single consumer brand, FairTale GHANA, which sells raw unrefined Shea butter and cold-pressed Baobab oil. The company has no other brands, subsidiaries, or product lines. Its entire consumer-facing business is conducted under the FairTale GHANA name through its own websites and Amazon storefronts.

Is KAFSB OU publicly traded?
No. KAFSB OU is a privately held Estonian private limited company. There is no stock ticker, no exchange listing, and no public market for its shares. Kai-Liis Lepik owns 100% of the share capital of 2,500 euros and is the sole management board member and sole beneficial owner.

Who founded KAFSB OU?
Kai-Liis Lepik founded KAFSB OU in 2017. She is an Estonian entrepreneur who started the business after traveling to Ghana and connecting with the Estonian NGO Mondo, which had been supporting a Shea butter cooperative in the village of Kongo in Northern Ghana. She has run the company as sole owner and director since its registration on November 20, 2017.

Where is KAFSB OU headquartered?
KAFSB OU is headquartered in Tallinn, Harju County, Estonia. Its registered office is at Olevi tn 28 in the Nomme district, under postal code 10920. Tallinn is the administrative and legal base for the company, while all production takes place in Northern Ghana.

How many brands does KAFSB OU own?
KAFSB OU owns one brand, FairTale GHANA. The company has not acquired other brands, launched secondary product lines, or created sub-brands. Its strategy is concentration on a single brand and a single supplier relationship rather than portfolio diversification.

Who owns KAFSB OU?
Kai-Liis Lepik owns KAFSB OU entirely. She holds 100% of the shares, serves as the sole member of the management board, and is listed as the sole beneficial owner with direct ownership in the Estonian e-Business Register. There are no other shareholders, institutional investors, or holding companies involved.

What is KAFSB OU's revenue or financial scale?
KAFSB OU does not publicly disclose revenue figures. As a private Estonian company, it files annual reports with the e-Business Register, but these are not detailed public disclosures of the kind produced by listed companies. The share capital is 2,500 euros, and LinkedIn lists approximately one employee as of September 2026, indicating a micro-enterprise scale.

KAFSB OU was registered on November 20, 2017, with the Estonian e-Business Register. Its founder, Kai-Liis Lepik, is an Estonian entrepreneur who came to the business through a personal journey rather than a corporate career. Lepik first learned about Ghana through friends she met in New York City. Their descriptions of the country prompted her to travel to West Africa, where she encountered the Shea butter tradition of Northern Ghana.

After returning to Estonia, Lepik connected with the Estonian development NGO Mondo. Mondo had been working with women in Kongo, a remote village in the Upper East Region of Ghana, to establish a Shea butter cooperative. The cooperative had production skills and raw material but lacked paying clients. Kongo's isolation and the high cost of transport made conventional trade difficult. Lepik saw a gap she could fill and registered KAFSB OU as the legal vehicle for a direct-trade business.

The company's registered principal activity under the Estonian EMTAK classification system is code 70201, business and other management consultancy activities. In practice, KAFSB OU operates as an importer and distributor of cosmetic ingredients, but the consultancy classification reflects how the company was initially set up. The registered office is at Olevi tn 28 in the Nomme district of Tallinn, a residential area in the southern part of the city.

In its early years, KAFSB OU focused on building the supply relationship with the Kongo cooperative and establishing sales channels in Europe. The first products were raw, unrefined Shea butter sold in pouches, followed by cold-pressed Baobab oil in amber glass bottles. The brand's website at fairtaleghana.org served as the primary sales channel, supported by content marketing around Shea butter benefits and DIY skincare recipes.

A significant milestone came in March 2024, when the FAIRTALE GHANA word mark was registered with the United States Patent and Trademark Office under registration number 7329180. The trademark is held personally by Kai-Liis Lepik rather than by KAFSB OU, and it is classified in Nice Class 3, covering cosmetics and cleaning preparations. This registration formalized the brand's intellectual property as the company expanded its United States sales through Amazon.

The shareholder structure has been stable but not entirely static. Kai-Liis Lepik has been the sole management board member since the company was founded in November 2017. She has been listed as the sole beneficial owner with direct ownership since November 12, 2018. The register shows her current 100% shareholding recorded as of September 1, 2023, which indicates a share transfer or re-registration event around that date, though she has remained the sole shareholder throughout.

In 2025 and 2026, KAFSB OU continued to develop the FairTale GHANA brand. The company launched a dedicated web store at fairtaleghana.shop alongside the original fairtaleghana.org domain. It expanded its content output with story features on individual cooperative members, including chairwoman Susana Sampamdoug, and educational blog posts. The company also maintained its partnership with Mondo on community projects in Kongo, including school supplies and sports equipment for local children. As of September 2026, the company remains a single-employee operation with one brand and one supplier relationship.

KAFSB OU's business model is built on ethical sourcing, but the company holds no independent third-party sustainability certifications that Who Brands could verify as of September 2026. KAFSB OU is not a certified B Corporation. The FairTale GHANA brand is not listed in the Leaping Bunny cruelty-free database or on PETA's Beauty Without Bunnies list. The products are not certified organic under USDA Organic or EU Organic standards. The company does not hold a Fairtrade certification.

What the company does document is a direct-trade relationship with a single supplier. KAFSB OU buys Shea butter and Baobab oil directly from a women-owned cooperative in Kongo, Northern Ghana, with no middlemen. The cooperative is independent of the company. The women own the cooperative, set their own prices, and control production decisions. Kai-Liis Lepik has stated that producers are paid above local standards, and the company has partnered with the Estonian NGO Mondo on community projects including school supplies and sports equipment for local children.

The products are single-ingredient plant oils and butters, which are vegan by composition. They are unrefined, free of added chemicals, and handcrafted using traditional methods. The brand explicitly avoids refining, bleaching, and filler ingredients. None of these claims are independently certified, and they are reported here as company statements rather than verified facts.

The company does not publish a formal sustainability report or ESG disclosure. Given its size, this is consistent with how most micro-enterprises operate. Consumers and researchers seeking independently verified ethical or environmental credentials should note the absence of formal certification. The direct-trade model and cooperative ownership structure are the primary verifiable ethical features, supported by the brand's published content on its supplier relationship.

Who Brands found no documented regulatory actions, lawsuits, or public controversies associated with KAFSB OU as of September 2026. A search of the Estonian e-Business Register showed no rulings or fines recorded against the company. The register's fines search returned no results for registry code 14373911. The company has filed valid annual reports for each fiscal year from 2017 through 2025, with no indications of filing irregularities.

No product recalls, consumer safety actions, or advertising standards rulings were found in the United States Consumer Product Safety Commission database, the European Union Safety Gate system, or the United States Food and Drug Administration records. The single-ingredient nature of the products and the small scale of the business reduce the surface area for regulatory action.

The company has not been the subject of labor disputes, environmental violations, or supply chain controversies in public records. The direct-trade model, with a single named supplier and transparent pricing claims, has not attracted the kind of scrutiny that larger ethical beauty brands face over complex multi-tier supply chains. If any regulatory or public matter arises in the future, this section will be updated with the factual details and resolution.