Who Owns Yokohama Tires?

Yokohama Rubber was established in Yokohama on October 13, 1917, as a joint venture between Yokohama Electric Cable Manufacturing and the B.F. Goodrich Company of Akron, Ohio. Goodrich technology let the new venture produce Japan's first domestically made corded tires, and the Yokohama name grew alongside the country's emerging auto industry.

The postwar decades took the brand international. US production began in Salem, Virginia, and later expanded with the West Point, Mississippi passenger tire plant, while plants in Thailand, the Philippines, China, India, Vietnam, and Indonesia built an Asian manufacturing network. ADVAN launched in the late 1970s as the performance flagship, gaining global credibility through touring car racing and endurance motorsport. GEOLANDAR followed as the SUV and light truck line, riding the segment's growth through the 1990s and 2000s.

Under the Yokohama Transformation 2026 plan, the brand has pushed upmarket with an AGW strategy emphasizing ADVAN, GEOLANDAR, and winter tires in larger rim sizes, delivering five consecutive years of record group results through fiscal 2025. Recent product cycles added the GEOLANDAR X-AT and A/T4 all-terrain updates and new ADVAN Sport and BluEarth generations, while OE fitments on Japanese and global nameplates sustain the brand's premium credentials.