Who Owns Under Armour?
Under Armour is owned by Under Armour, Inc., a public American company listed on the NYSE under Class A ticker UAA and Class C ticker UA. Founder Kevin Plank is president and CEO and retains substantial voting influence through the company's share structure.
Who Owns Under Armour?
- Parent Company: Under Armour
- Ownership Type: Public corporation
- Company Type: Publicly Traded
- Stock Ticker: NYSE: UAA
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Under Armour | Under Armour | Public corporation |
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Under Armour on AmazonHistory of Under Armour
- Founded: 1996
- Founders: Kevin Plank
Kevin Plank founded Under Armour in 1996 after playing football at the University of Maryland. Frustrated by sweat-soaked cotton shirts beneath his uniform, he developed a synthetic compression shirt designed to move moisture away from the skin. Early sales came from direct outreach to college and professional teams.
The brand's visibility increased through team-sports adoption, athlete endorsements, and appearances in films. Under Armour expanded beyond compression tops into a full system of base layers, outerwear, footwear, bags, and training equipment. It completed an initial public offering in 2005 and later moved its listing to the NYSE.
Rapid growth during the 2000s and early 2010s established Under Armour as a challenger to Nike and Adidas in North America. Basketball shoes associated with Stephen Curry, football relationships, and a strong training identity broadened demand.
Growth later slowed amid inventory problems, inconsistent product segmentation, distribution challenges, and management turnover. Kevin Plank returned as CEO in 2024 and began a reset centered on fewer products, stronger full-price selling, product quality, and clearer performance positioning.
About Under Armour
What does Under Armour own?
Under Armour owns its brand, product technologies (including HeatGear, ColdGear, UA HOVR, UA RUSH, and UA Recover), and its direct-to-consumer retail stores and e-commerce platform. The company does not own separate consumer brands. Its product lines include performance apparel, footwear, accessories, and collaborations with athletes including Stephen Curry and Dwayne "The Rock" Johnson.
Is Under Armour publicly traded?
Yes, Under Armour is publicly traded on the New York Stock Exchange. The company has two classes of stock: Class A shares (ticker: UAA) with one vote per share, and Class C shares (ticker: UA) with no voting rights. Kevin Plank holds the majority of Class B shares, which carry ten votes per share, giving him controlling voting power.
Who founded Under Armour?
Under Armour was founded in 1996 by Kevin Plank, a 23-year-old former University of Maryland football player. Plank developed the company's first product, a moisture-wicking compression t-shirt, in his grandmother's basement in Washington, D.C., and invested $17,000 of his own savings to start the business.
Where is Under Armour headquartered?
Under Armour is headquartered in Baltimore, Maryland, where the company maintains its corporate offices, product development facilities, and global operations center. The company has been based in Baltimore since its founding and operates additional offices and distribution centers internationally.
How many brands does Under Armour own?
Under Armour operates as a single master brand with multiple product lines and technologies. The company discontinued the Curry Brand as a standalone label in 2026, integrating Stephen Curry products back into the main Under Armour line. The company does not own a portfolio of separate brands.
Who owns Under Armour?
Under Armour is owned by its shareholders, including institutional investors such as Vanguard Group, BlackRock, and State Street Corporation. Kevin Plank, the founder, holds the majority of Class B shares, which carry ten votes per share, giving him controlling voting power over the company despite owning a minority of the total economic interest.
- Founded: 1996
- Headquarters: Baltimore, Maryland, USA
- Company Type: Publicly Traded
- Stock: NYSE: UAA
- Revenue: $5.0 billion (FY2026, ended March 31, 2026)
- Employees: Approximately 16,000
Where Is Under Armour Made / Based?
- Headquarters: Baltimore, Maryland, USA
Under Armour Categories & Tags
Under Armour Sustainability & Ethics
Under Armour designs and markets products but relies heavily on independent contract manufacturers. Major sourcing countries are in Asia and vary over time. Product labels are the best source for the manufacturing country of a specific item.
The parent company publishes information about materials, emissions, supplier standards, and worker programs. As with other outsourced sportswear businesses, risks include labor conditions, purchasing practices, chemical management, and supply-chain emissions. A company target does not establish that every product is independently sustainable.
Frequently Asked Questions About Under Armour
Sources & Further Reading
Competitors to Under Armour
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Adidas | Germany | 1949 | Mass market | Global | All-ages | |
| Columbia Sportswear | USA | 1938 | Mass market | Global | All-ages | |
| Misto Holdings | South Korea | 1911 | Heritage sportswear | Global | All Genders | |
| New Balance | USA | 1906 | Premium | Global | All Genders | |
| Nike | USA | 1964 | Premium | Global | Unisex | |
| Puma | Germany | 1948 | Premium | Global | All Genders |
Learn More About Competitors
Fashion ApparelAdidas
Owned by adidas AG
German multinational sportswear brand designing and selling footwear, apparel, and equipment, headquartered in Herzogenaurach, Germany.
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SportsColumbia Sportswear
Owned by Columbia Sportswear
American outdoor apparel and footwear brand known for innovative weatherproofing technologies, headquartered in Portland, Oregon.
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Fashion ApparelFILA
Owned by Misto Holdings Corp.
Italian-founded sportswear and lifestyle brand owned globally by South Korea's publicly traded Misto Holdings Corp.
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Fashion ApparelNew Balance
Owned by New Balance Athletics, Inc.
American athletic footwear and apparel brand, the largest privately held sneaker company in the world, known for multi-width sizing and domestic manufacturing.
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Fashion ApparelNike
Owned by Nike, Inc.
American multinational corporation that designs, develops, and markets athletic footwear, apparel, equipment, and accessories worldwide. The world's largest athletic footwear and apparel company.
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Fashion ApparelPuma
Owned by PUMA SE
German multinational athletic footwear, apparel, and accessories brand, the third-largest sportswear manufacturer in the world. Headquartered in Herzogenaurach, Germany, with approximately 20,000 employees and sales in 120+ countries.
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Competitive Analysis
Market Positioning: Under Armour competes with 6 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
Independent Alternatives to Under Armour
Looking for brands with different ownership structures? These similar brands are not owned by Under Armour, giving you alternative choices that support different corporate structures.
Fashion ApparelNew Balance
Owned by New Balance Athletics, Inc.
American athletic footwear and apparel brand, the largest privately held sneaker company in the world, known for multi-width sizing and domestic manufacturing.
sneakersathletic-wearfootwear
Privately Owned
New Balance is privately owned, unlike Under Armour which is under a publicly traded parent company.
Fashion ApparelBrooks Brothers
Owned by Catalyst Brands
America's oldest clothing retailer, founded in 1818. Premium menswear known for the button-down collar shirt, sack suit, and preppy style.
menswearheritage-brandamerican-brand
Privately Owned
Brooks Brothers is privately owned, unlike Under Armour which is under a publicly traded parent company.
Fashion ApparelEagle Creek
Owned by Eagle Creek Holdings, LLC
American adventure travel gear brand founded in 1975. Owned by Eagle Creek Holdings, LLC, which is led by Travis Campbell. Based in Steamboat Springs, Colorado. Known for luggage, duffels, and the Pack-It organizer system. 50 years in business in 2025.
luggagetravel-gearbackpacks
Privately Owned
Eagle Creek is privately owned, unlike Under Armour which is under a publicly traded parent company.
Fashion ApparelNike
Owned by Nike, Inc.
American multinational corporation that designs, develops, and markets athletic footwear, apparel, equipment, and accessories worldwide. The world's largest athletic footwear and apparel company.
athletic-wearsportswearfootwear
Publicly Traded
Nike operates independently without a large parent corporation.
Fashion ApparelPuma
Owned by PUMA SE
German multinational athletic footwear, apparel, and accessories brand, the third-largest sportswear manufacturer in the world. Headquartered in Herzogenaurach, Germany, with approximately 20,000 employees and sales in 120+ countries.
sneakersathletic-wearsportswear
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Puma operates independently without a large parent corporation.
Fashion ApparelChampion
Owned by Authentic Brands Group
American sportswear brand known for hoodies and sweatshirts, owned by Authentic Brands Group.
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Privately Owned
Champion is privately owned, unlike Under Armour which is under a publicly traded parent company.
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