Who Owns Steers?
Steers is owned by Famous Brands Limited, a publicly traded South African multinational restaurant company (JSE: FBR) headquartered in Johannesburg. Steers was founded in 1952 and acquired by Famous Brands in 1999. Famous Brands reported H1 2025 (six months ended August 31, 2025) revenue of R4.2 billion, up 5.6%, and operates 2,979 restaurants across 30 countries. The group recently expanded into Malaysia, adding a new market to its international footprint.
Parent Company
Famous Brands Limited
Acquired
1999
Status
Publicly Traded
Headquarters
Johannesburg, South Africa
Who Owns Steers?
- Parent Company: Famous Brands Limited
- Ownership Type: Wholly owned
- Acquisition Year: 1999
- Company Type: Publicly Traded
- Stock Ticker: JSE: FB
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Steers | Famous Brands Limited | Wholly owned |
History of Steers
- Founded: 1952
- Founders: Steers Inc.
- Acquired by Famous Brands Limited: 1999
Steers was founded in 1952 as a flame-grilled burger fast food concept focused on quality burgers and quick service. The brand developed a reputation for offering quality flame-grilled burgers at affordable prices that appealed to customers seeking quick, quality fast food.
The brand expanded throughout the mid-to-late 20th century, establishing itself as a significant player in the fast food burger segment. In 1999, Famous Brands acquired Steers, adding it to its growing portfolio of restaurant concepts. This acquisition marked Famous Brands' strategic expansion into the flame-grilled burger fast food segment.
Under Famous Brands ownership, Steers has continued to innovate with menu offerings while maintaining its focus on flame-grilled burgers and quick service. The brand has expanded both domestically and internationally, becoming a leader in the fast food burger segment. Today, Steers operates over 400 locations globally and serves millions of customers annually.
About Famous Brands Limited
What does Famous Brands own?
Famous Brands owns and franchises five major restaurant brands: Wimpy (full-service family restaurants), Mugg and Bean (coffee and casual dining), Steers (flame-grilled burgers), Debonairs Pizza (pizza delivery and takeaway), and RocoMamas (smash burgers and craft beer). The company operates more than 2,900 restaurant outlets across South Africa, the rest of Africa, and international markets.
Is Famous Brands publicly traded?
Yes, Famous Brands Limited is listed on the Johannesburg Stock Exchange under ticker FBR. The company has been publicly listed since 1994. Famous Brands has a broad institutional and retail shareholder base with no single controlling shareholder.
Who founded Famous Brands?
Famous Brands was founded in 1972 and grew through the acquisition and development of restaurant brands in South Africa. The company's history is closely tied to the development of the South African quick-service restaurant industry, including the acquisition of the South African Wimpy franchise rights and the development of Steers and Debonairs Pizza.
Where is Famous Brands headquartered?
Famous Brands is headquartered in Johannesburg, South Africa. The company operates restaurant outlets across South Africa, the rest of Africa, and international markets including the United Kingdom and the Middle East.
How many restaurants does Famous Brands operate?
Famous Brands operates more than 2,900 restaurant outlets across its five major brands. The vast majority of these restaurants are owned and operated by franchisees, with Famous Brands providing brand licensing, food supply, and operational support.
Who owns Famous Brands?
Famous Brands Limited is publicly traded on the JSE with a broad institutional and retail shareholder base. No single shareholder holds a controlling stake. Darren Hele serves as Group CEO.
- Founded: 1972
- Headquarters: Johannesburg, South Africa
- Company Type: Publicly Traded
- Stock: JSE: FB
Where Is Steers Made / Based?
- Headquarters: Johannesburg, South Africa
- Manufacturing / Operations: South Africa, United Kingdom, Australia
Brands Owned by Famous Brands Limited
- Debonairs Pizza - South African pizza casual dining restaurant chain, owned by Famous Brands Limit...
- Mrs. Fields - American cookie and brownie retailer known for freshly-baked-on-premises special...
- Mugg & Bean - South African coffee shop and casual dining restaurant chain, owned by Famous Br...
- Wimpy - South African casual dining restaurant chain specializing in burgers and classic...
Steers Ownership: Pros & Cons
Advantages
- +Global fast food burger network providing extensive market reach
- +Strong brand recognition with flame-grilled burger offerings
- +Operational support and resources from Famous Brands' shared services
- +Established supply chain and purchasing power
- +Continuous innovation in menu development
- +Significant scale in fast food burger segment
Considerations
- -Franchise model creates variability in restaurant quality and service
- -Intense competition in the fast food and burger industry
- -Dependence on Famous Brands' strategic decisions and resource allocation
- -Health concerns associated with fast food consumption
- -Market saturation in some regions affecting growth potential
- -Changing consumer preferences toward healthier dining options
Frequently Asked Questions About Steers
Competitors to Steers
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Bloomin Brands | USA | 2000 | Mass Market | North America | All Genders | |
| California Pizza Kitchen Inc | USA | 1985 | Mass Market | North America | All Genders | |
| Bloomin Brands | USA | 1986 | Mass Market | North America | All Genders | |
| Spur Corporation | South Africa | 1987 | Mass Market | Global | All Genders | |
| Darden Restaurants | USA | 1982 | Mass Market | North America | All Genders | |
| Bloomin Brands | USA | 1988 | Mass Market | North America | All Genders |
Learn More About Competitors

Bonefish Grill
Owned by Bloomin' Brands Inc.
American casual dining seafood and grill restaurant chain owned by Bloomin' Brands Inc. (NASDAQ: BLMN), known for fresh seafood and wood-grilled preparations across approximately 200 locations in the United States.

California Pizza Kitchen
Owned by California Pizza Kitchen, Inc.
American casual dining restaurant chain known for innovative gourmet pizzas and California-inspired cuisine.

Carrabba's Italian Grill
Owned by Bloomin' Brands Inc.
American casual dining Italian restaurant chain, owned by Bloomin' Brands Inc.

John Dory's
Owned by Spur Corporation Limited
South African seafood casual dining restaurant chain, owned by Spur Corporation Limited.

Olive Garden Italian Restaurant
Owned by Darden Restaurants Inc.
American casual dining restaurant chain specializing in Italian-American cuisine, owned by Darden Restaurants Inc.

Outback Steakhouse
Owned by Bloomin' Brands Inc.
American casual dining steakhouse chain with Australian theme, owned by Bloomin' Brands Inc.
Competitive Analysis
Market Positioning: Steers competes with 6 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
Famous Brands Limited Stock Information
Jobs at Famous Brands Limited
Latest News About Steers
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Bonefish Grill
American casual dining seafood and grill restaurant chain owned by Bloomin' Brands Inc. (NASDAQ: BLMN), known for fresh seafood and wood-grilled preparations across approximately 200 locations in the United States.

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