Who Owns Snapple?
Snapple is owned by Keurig Dr Pepper, which acquired the brand from Dr Pepper Snapple Group when it merged with Keurig Green Mountain in 2018. Snapple was previously owned by Quaker Oats (1994-1997), Triarc Companies (1997-2000), and Cadbury Schweppes (2000-2008). It has passed through multiple corporate owners since being founded in 1972 in New York.
Parent Company
Keurig Dr Pepper
Acquired
2018
Status
Private
Headquarters
Plano, Texas, USA
Who Owns Snapple?
- Parent Company: Keurig Dr Pepper
- Ownership Type: Wholly owned
- Acquisition Year: 2018
- Company Type: Publicly Traded
- Stock Ticker: NYSE: KDP
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Snapple | Keurig Dr Pepper | Wholly owned |
History of Snapple
- Founded: 1972
- Founders: Leonard Marsh, Hyman Golden, Arnold Greenberg
- Acquired by Keurig Dr Pepper: 2018
Snapple was founded in 1972 in Queens, New York by three entrepreneurs who originally sold natural juices. The brand grew through the 1980s and early 1990s, building a loyal New York consumer base through unconventional marketing including radio host Howard Stern and Wendy Kaufman, "the Snapple Lady," who answered consumer letters on television.
The Quaker Oats Company acquired Snapple in 1994 for approximately $1.7 billion, in one of the most studied acquisition failures in American business school curricula. Quaker attempted to standardise Snapple's distribution and marketing, disrupting the brand's unconventional identity. Sales declined sharply and Quaker sold Snapple to Triarc Companies in 1997 for approximately $300 million, a write-down of approximately $1.4 billion.
Under Triarc, the brand recovered through restored independent marketing. Cadbury Schweppes acquired Snapple through the purchase of Triarc in 2000. Cadbury Schweppes' beverage business was spun off as Dr Pepper Snapple Group in 2008. The 2018 Keurig-Dr Pepper merger brought Snapple under Keurig Dr Pepper ownership.
About Keurig Dr Pepper
Following the April 1, 2026 close of the JDE Peet's acquisition, Keurig Dr Pepper operates as a global beverage company spanning coffee, soft drinks, juices, and water. The combined entity is one of the largest beverage companies in the world, with a coffee portfolio rivaling Nestle's and a North American soft drink portfolio competing with Coca-Cola and PepsiCo.
KDP's business model combines single-serve coffee systems (Keurig hardware and K-Cup pods), branded coffee retail (Peet's Coffee stores and packaged retail), international coffee brands distributed across Europe, Asia-Pacific, and Latin America (JDE portfolio), and carbonated soft drink distribution primarily in North America.
KDP employs approximately 40,000 people globally following the JDE Peet's integration, with major operations in Plano, Texas; Burlington, Massachusetts; Utrecht, Netherlands (former JDE Peet's headquarters); and Emeryville, California (Peet's Coffee).
- Founded: 2018
- Headquarters: Plano, Texas, USA
- Company Type: Publicly Traded
- Stock: NYSE: KDP
- Revenue: approximately $14.6 billion (FY2025, pre-JDE Peet's consolidation)
- Employees: Approximately 28,000
Where Is Snapple Made / Based?
- Headquarters: Plano, Texas, USA
- Manufacturing / Operations: United States
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- Peet's Coffee - American specialty coffee roaster and retailer founded in 1966, known for high-q...
- Schweppes - British beverage brand known for its tonic water, ginger ale, and other carbonat...
Frequently Asked Questions About Snapple
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Snapple on AmazonCompetitors to Snapple
No direct competitors found in the same category. This could be because Snappleoperates in a unique market segment or we're still building our competitor database.
Keurig Dr Pepper Stock Information
Jobs at Keurig Dr Pepper
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