Who Owns Raid Shadow Legends?

Plarium was founded in 2009 in Israel and built its early business on browser-based strategy titles such as Stormfall and Vikings: War of Clans before shifting to mobile. Raid Shadow Legends launched on iOS and Android in 2018 as a squad-collector RPG built around summoning, leveling, and equipping hundreds of champions in the fantasy world of Teleria.

The game's defining feature was not novelty but execution. Plarium paired unusually polished production values for the gacha RPG genre with one of the most aggressive user acquisition programs in mobile gaming, spending heavily on performance ads and influencer sponsorships. Raid ads became so omnipresent on YouTube and podcasts that they turned into an internet meme, which itself amplified awareness.

Growth followed. The game expanded to PC and Mac in 2020 through the Plarium Play launcher, added continuous champion, faction, and event content, and crossed an estimated $1.2 billion in cumulative revenue by the mid-2020s. In 2021 Plarium launched Raid-themed spin-off marketing pushes and kept the game among the top-grossing midcore RPGs in Western markets.

Ownership changed in 2017 when Aristocrat Leisure bought Plarium, and again in early 2025 when MTG acquired the studio. Under MTG, Raid has remained the group's single largest revenue driver, generating $111 million in Q2 2026, up 9 percent year over year. MTG has pushed Plarium's direct-to-consumer web stores, which by mid-2026 accounted for over half of Raid's midcore revenue and reduced dependence on Apple and Google platform fees.