Who Owns OMODA?
OMODA is owned by Chery Automobile, a Chinese multinational automobile manufacturer headquartered in Wuhu, China. OMODA operates as Chery's international brand, designed specifically for global markets with a focus on stylish and affordable vehicles. Chery Automobile is state-owned and not publicly traded.
Parent Company
Chery Automobile
Founded
2021
Status
Private
Headquarters
Wuhu, China
Who Owns OMODA?
- Parent Company: Chery Automobile
- Ownership Type: Wholly owned
- Company Type: State-Owned
- Stock Ticker: Hong Kong Stock Exchange: 9973
| Brand | Parent Company | Ownership Type |
|---|---|---|
| OMODA | Chery Automobile | Wholly owned |
History of OMODA
- Founded: 2021
- Founders: Chery Automobile
OMODA was launched by Chery Automobile in 2021 as a dedicated international brand, distinct from the domestic Chery brand, designed to appeal to consumers in global markets with a more contemporary and premium design language. The brand name is intended to evoke modernity and forward-thinking design.
Chery developed OMODA as part of a broader international expansion strategy, recognizing that the Chery brand name had limited recognition outside China and that a fresh brand identity could better compete in international markets. OMODA vehicles are designed with international consumer preferences in mind, featuring more European-influenced styling compared to Chery's domestic lineup.
The OMODA 5, a compact SUV, was the brand's first model and launched in multiple international markets including Australia, Brazil, Mexico, and several Middle Eastern and Southeast Asian countries. The vehicle was positioned as a stylish, feature-rich compact SUV at competitive price points.
In 2023, Chery launched JAECOO as a companion brand to OMODA, targeting the outdoor adventure and off-road lifestyle segment, while OMODA focuses on urban and lifestyle-oriented vehicles. The two brands are marketed together in many international markets as part of Chery's international expansion strategy.
By 2024, OMODA had established a presence in over 50 countries, with particularly strong growth in Australia, South America, and the Middle East. The brand's rapid international rollout reflects Chery's ambition to become a significant global automotive player.
About Chery Automobile
Chery Automobile represents one of China's most successful independent automobile manufacturers with a focus on producing affordable, quality passenger vehicles for domestic and international markets. The company's philosophy centers on making mobility accessible through innovative design, competitive pricing, and expanding global presence while maintaining quality standards that appeal to diverse consumer segments. Chery's commitment to affordability without compromising on quality has established it as a significant player in the global automotive market.
The company's business model emphasizes multi-brand strategy covering different market segments from affordable vehicles to premium positioning. Chery invests heavily in research and development, focusing on vehicle design, engine technology, and automotive innovation including new energy vehicles (NEVs). The company's dedication to understanding diverse consumer preferences across different markets has created strong brand recognition and market presence globally.
Chery maintains manufacturing facilities across China and has established partnerships and manufacturing operations in multiple countries including Brazil, Russia, Turkey, and the United Kingdom. The company's commitment to sustainability includes ambitious goals for reducing carbon emissions through NEV development and promoting environmental responsibility throughout its operations. Chery's brand portfolio spans from affordable domestic vehicles to premium international brands, serving diverse consumer segments across different price points and geographic markets.
- Founded: 1997
- Headquarters: Wuhu, China
- Company Type: State-Owned
- Stock: Hong Kong Stock Exchange: 9973
Where Is OMODA Made / Based?
- Headquarters: Wuhu, China
- Manufacturing / Operations: China, Brazil, Russia, Turkey, International partnerships
Brands Owned by Chery Automobile
- Jaecoo - Chinese automotive brand established in 2023 by Chery Automobile, focusing on SU...
OMODA Ownership: Pros & Cons
Advantages
- +Stylish modern design
- +Affordable pricing for international markets
- +Growing global distribution network
- +Backed by Chery's manufacturing resources
- +Continuous product innovation
- +Focus on international market needs
Considerations
- -Brand recognition challenges in established markets
- -Competition from established automakers
- -Perception of Chinese automotive brands
- -Supply chain complexity
- -Regulatory compliance in different markets
- -Need to build brand reputation globally
Frequently Asked Questions About OMODA
Where to Buy
Disclosure: We may earn commission from purchasesCompetitors to OMODA
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Saic Motor | China (SAIC headquarters) | 1924 | Mass Market | Asia Pacific | All Genders | |
| Bmw Group | Germany | 1916 | Mass Market | Europe | All Genders | |
| Volkswagen Group | Spain | 2018 | Mass Market | Europe | Male | |
| Stellantis | USA | 1900 | Mass Market | North America | All Genders | |
| Stellantis | Italy | 1899 | Mass Market | Europe | All Genders | |
| General Motors | USA | 1992 | Mass Market | North America | All Genders |
Learn More About Competitors

MG Motor
Owned by SAIC Motor
British automotive brand now owned by China's SAIC Motor, producing affordable cars and SUVs for global markets with manufacturing primarily in China.

BMW
Owned by BMW Group
German luxury automobile brand known for performance-oriented sedans, SUVs, and electric vehicles.

Cupra
Owned by Volkswagen Group
Spanish performance car brand owned by Volkswagen Group through SEAT, producing sporty electric and combustion vehicles including the Formentor, Born, and Terramar.

Dodge
Owned by Stellantis
American brand of automobiles and performance vehicles, specializing in muscle cars, SUVs, and performance-oriented vehicles, owned by Stellantis.

Fiat
Owned by Stellantis
Italian automobile manufacturer founded in 1899, owned by Stellantis and known for the Fiat 500, Panda, and Tipo models across European and global markets.

Hummer
Owned by Unknown Company
American automotive brand producing large sport utility vehicles, owned by General Motors.
Competitive Analysis
Market Positioning: OMODA competes with 6 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
Chery Automobile Stock Information
Jobs at Chery Automobile
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