
OMODA is owned by Chery Automobile, a Chinese state-owned multinational automaker headquartered in Wuhu, Anhui Province, China. Launched in 2022 as Chery's international lifestyle brand, OMODA sells SUVs in 69 markets worldwide and surpassed 1 million cumulative global sales in April 2026. Chery is not publicly traded.
Parent Company
Founded
2022
Status
Private
Headquarters
| Brand | Parent Company | Ownership Type |
|---|---|---|
| OMODA | Chery Automobile Co., Ltd. | Wholly owned |
OMODA was launched by Chery Automobile in 2022 as a dedicated international brand. The name was chosen to evoke modernity and forward-thinking design. Chery developed OMODA as part of a broader international expansion strategy, recognizing that the Chery brand name had limited recognition outside China. A fresh brand identity could better compete in international markets against established Japanese, Korean, and European automakers.
The OMODA 5, a compact crossover SUV, was the brand's first model. It launched in multiple international markets including Australia, Brazil, Mexico, and several Middle Eastern and Southeast Asian countries. The OMODA 5 is available in three powertrain configurations: battery electric vehicle (BEV), plug-in hybrid electric vehicle (PHEV), and internal combustion engine (ICE). This multi-powertrain approach allows the brand to serve markets at different stages of electrification.
In 2023, Chery launched JAECOO as a companion brand to OMODA. While OMODA targets urban, lifestyle-oriented buyers, JAECOO targets the outdoor adventure and off-road segment. The two brands are marketed together in many international markets. By combining the two brands under a single commercial operation, Chery accelerated its global expansion.
The OMODA and JAECOO dual-brand venture achieved rapid growth. From 10,000 cumulative units in March 2023, the brands surpassed 1 million cumulative global sales by April 2026. This makes OMODA and JAECOO one of the fastest automotive brands to reach 1 million units sold. Monthly sales exceeded 60,000 units in March 2026 alone.
Europe has been the primary growth engine for the brand, accounting for 41.5 percent of total global sales. In the United Kingdom, OMODA and JAECOO ranked sixth by brand sales with a 4.7 percent market share, achieving 17,951 units sold in a single month. The Jaecoo 7 topped UK model sales charts. Monthly sales in Spain and Italy each exceeded 3,000 units, while Poland surpassed 2,000.
At the Chery International Business Summit in Wuhu in April 2026, OMODA and JAECOO announced their next growth phase. The brands set a target of 1 million annual sales by 2027. The event also featured the OMODA 4 roll-off ceremony, marking the brand's next-generation product pipeline. Chery plans to expand the brand's presence from 69 markets to 108 countries.
The OMODA 5 SHS-H hybrid has accumulated more than 400,000 global sales. The OMODA 9, a mid-size BEV and PHEV, has also been introduced. The brand's Super Hybrid System (SHS) is available in both PHEV and HEV configurations across the range. New energy vehicles account for 65 percent of total OMODA and JAECOO sales.
By the first half of 2026, combined OMODA and JAECOO exports crossed 500,000 units year-to-date. Russia is the single largest export destination, followed by Mexico, the Middle East, and Brazil. Western Europe is growing from a small base but gaining momentum rapidly.
What does Chery Automobile own?
Chery Automobile owns and operates five major vehicle brands: Chery (mass market), Exeed (premium), Jetour (family SUVs), iCar (electric), and Luxeed (premium smart electric, developed with Huawei). The company also manufactures automotive parts and components and KD kits for overseas assembly.
Is Chery Automobile publicly traded?
Yes. Chery Automobile listed on the Main Board of the Hong Kong Stock Exchange on September 25, 2025, under stock code 9973. The IPO was the largest auto IPO in Hong Kong for 2025. Prior to the listing, the company restructured its ownership in January 2025, transferring shares from Chery Holding directly to its shareholders.
Who founded Chery Automobile?
Chery Automobile was founded in 1997 by the Wuhu municipal government in Anhui Province, China, as a state-backed automotive manufacturing project. Yin Tongyue, who participated in the company's preparation starting in October 1996, has served as an executive director since its establishment and as chairman since February 2004.
Where is Chery Automobile headquartered?
Chery Automobile is headquartered in Wuhu, Anhui Province, China. The company's registered office is at No. 8, Changchun Road, Wuhu City, Anhui. Its primary manufacturing facilities and main R&D center are also located in Wuhu.
How many brands does Chery Automobile own?
Chery Automobile owns five major brands: Chery, Exeed, Jetour, iCar, and Luxeed. The company has also used the Omoda and Jaecoo brand names in certain international markets. Its product series include the Tiggo SUV line, Arrizo sedan line, and Fengyun technology series.
Who owns Chery Automobile?
Chery Automobile is a state-backed company whose shares are publicly traded on the Hong Kong Stock Exchange. Following a January 2025 equity transfer, Chery Holding transferred its direct shares in the company to its own shareholders on a pro rata basis. State-affiliated entities continue to hold significant stakes, but the company now has no holding company above it and is governed by its public shareholders and board of directors.
What is Chery Automobile's revenue?
For FY2025, Chery reported total revenue of RMB 300.3 billion (approximately $42 billion), up 11.3% year over year. Net profit was RMB 19.5 billion, up 36.1%. In Q1 2026, the company reported revenue of RMB 65.9 billion and net profit of RMB 4.3 billion.
Has Chery made major acquisitions recently?
Chery has not made major automotive acquisitions. Its growth has been organic, driven by new brand launches (iCar, Luxeed) and geographic expansion. The company's most significant corporate event was its September 2025 IPO on the Hong Kong Stock Exchange.
OMODA offers battery electric and plug-in hybrid variants across its product range. The OMODA 5 is available as a BEV, PHEV, and ICE vehicle. The brand's Super Hybrid System provides both PHEV and HEV configurations. New energy vehicles account for 65 percent of total OMODA and JAECOO sales, reflecting strong demand for electrified options.
OMODA vehicles are manufactured at Chery's facilities in China and through international partnerships. Chery has invested in energy-efficient production facilities and waste reduction programs. The company's manufacturing operations emphasize environmental compliance and resource efficiency.
The OMODA 5 achieved a five-star safety rating from ANCAP (Australasian New Car Assessment Program), demonstrating compliance with international safety standards. The brand maintains compliance with safety and environmental regulations in all 69 markets where it operates.
OMODA is not certified as a B Corporation. The brand has not published independent carbon neutrality commitments or specific emissions reduction targets. Sustainability claims are limited to vehicle electrification offerings and manufacturing efficiency initiatives.
The OMODA 5 achieved a five-star safety rating from ANCAP, the Australasian New Car Assessment Program. This rating places the vehicle among the safest in its class and validates Chery's investment in safety engineering.
In Spain, a joint survey conducted by PwC Spain and Faconauto, the employers' association of car dealerships, rated OMODA and JAECOO at 9.9 points out of 10. This made the dual brand the most valued brand by dealers in Spain.
The Jaecoo 7, OMODA's companion brand model, topped UK model sales charts and was recognized by international media as Europe's most successful Chinese model. The OMODA 5 SHS-H has accumulated more than 400,000 global sales, making it one of the fastest-selling Chinese crossover models in international markets.
OMODA and JAECOO surpassed 1 million cumulative global sales in April 2026, setting the fastest million-unit record for a young automotive brand in global industry history. This milestone was announced at the 19th Beijing International Auto Show.
OMODA has experienced technical issues common to rapidly expanding automotive brands. Some owners have reported steering system faults that required service center intervention. In documented cases, these issues were addressed by authorized service centers. The brand has not issued major safety recalls affecting large numbers of vehicles.
Some OMODA E5 owners have reported issues with regenerative braking modulation, particularly at higher regen levels. Drivers have noted jerky sensations at levels 2 and 3, leading many to use level 1 regenerative braking primarily. This affects the full utilization of the vehicle's energy recovery capabilities.
As a new Chinese automotive brand, OMODA faces ongoing challenges related to consumer perception in established markets. The brand competes against automakers with decades of brand heritage and consumer trust. Overcoming skepticism about Chinese automotive quality and reliability requires sustained investment in marketing, customer education, and after-sales support.
The European Union's 2024 tariffs on Chinese-made electric vehicles affect OMODA's European expansion strategy. The tariffs increase costs for BEV imports from China, though the brand's hybrid and ICE offerings provide some insulation. OMODA must navigate varying regulatory environments across 69 markets with different safety standards, emissions requirements, and automotive regulations.
Parts availability and maintenance costs remain a concern in markets where Chery's service infrastructure is still developing. The brand is expanding its dealer network at a rate of approximately one new showroom per day, but maintaining consistent service standards across 69 markets presents ongoing operational challenges.
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Geely | China | 1997 | Mass market | China | All-ages | |
| Byd | China | 2010 | Premium | Asia pacific | All Genders | |
| Great Wall Motors | China | 1984 | Mass market | Global | All Genders | |
| Leapmotor | China | 2015 | Mass market | Global | All-ages | |
| Chery Automobile | China | 2023 | Mass market | Global | All Genders | |
| Great Wall Motors | China | 2005 | Mass market | Global | All Genders |
AutomotiveOwned by Geely Automobile Holdings
Chinese passenger vehicle brand operated by Geely Automobile Holdings (HK: 0175), producing sedans, SUVs, and MPVs for domestic and international markets.
AutomotiveOwned by BYD Company Limited
Chinese premium electric vehicle brand owned by BYD, producing luxury EVs including the D9 MPV and N9 SUV.
AutomotiveOwned by Great Wall Motor Company Limited
Chinese automotive brand specializing in SUVs and pickup trucks, owned by Great Wall Motors and sold in over 60 countries.
AutomotiveOwned by Leapmotor
Chinese electric vehicle brand founded in 2015 by Zhu Jiangming in Hangzhou. Leapmotor posted its first annual profit in 2025 with revenue of CNY 64.7 billion and deliveries of 596,555 vehicles. Stellantis holds a 20% stake.
AutomotiveOwned by Chery Automobile Co., Ltd.
Chinese automotive brand established in 2023 by Chery Automobile, focusing on SUVs for export markets outside China.
AutomotiveOwned by Great Wall Motor Company Limited
Chinese SUV and crossover brand owned by Great Wall Motors, sold in over 170 countries with 758,554 units sold in 2025.
Market Positioning: OMODA competes with 6 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
Looking for brands with different ownership structures? These similar brands are not owned by Chery Automobile Co., Ltd., giving you alternative choices that support different corporate structures.
AutomotiveOwned by Great Wall Motor Company Limited
Chinese automotive brand specializing in SUVs and pickup trucks, owned by Great Wall Motors and sold in over 60 countries.
GWM is owned by Great Wall Motor Company Limited, a public company, a different structure than OMODA's parent.
AutomotiveOwned by Geely Automobile Holdings
Chinese passenger vehicle brand operated by Geely Automobile Holdings (HK: 0175), producing sedans, SUVs, and MPVs for domestic and international markets.
Geely Cars is owned by Geely Automobile Holdings, a public company, a different structure than OMODA's parent.
AutomotiveOwned by Great Wall Motor Company Limited
Chinese SUV and crossover brand owned by Great Wall Motors, sold in over 170 countries with 758,554 units sold in 2025.
Haval is owned by Great Wall Motor Company Limited, a public company, a different structure than OMODA's parent.
AutomotiveOwned by Stellantis
French automobile brand producing passenger cars and commercial vehicles, owned by Stellantis N.V. and headquartered in Paris, France.
Citroen is owned by Stellantis, a public company, a different structure than OMODA's parent.
AutomotiveOwned by Hyundai Motor Group
South Korean automobile manufacturer known for its value proposition, quality improvements, and stylish designs in the global automotive market.
Hyundai is owned by Hyundai Motor Group, a private company, a different structure than OMODA's parent.
AutomotiveOwned by Hyundai Motor Group
South Korean automobile manufacturer known for sporty design and value positioning, part of Hyundai Motor Group.
Kia is owned by Hyundai Motor Group, a private company, a different structure than OMODA's parent.
Discover popular brands and companies in the Automotive category and related searches from other users.

Iconic Italian high-performance automotive brand specializing in sporty variants of Fiat vehicles, known for its racing heritage, distinctive scorpion logo, and recent expansion into electrified performance models.

Acura is the luxury vehicle division of Honda Motor Company, launched in the United States in 1986. It was the first Japanese luxury automobile brand sold in North America and is currently sold in the USA, Canada, China, and a limited number of other markets.

Italian luxury sports car manufacturer owned by Stellantis, known for performance and design heritage.