Chery Automobile

Chery Automobile represents one of China's most successful independent automobile manufacturers with a focus on producing affordable, quality passenger vehicles for domestic and international markets. The company's philosophy centers on making mobility accessible through innovative design, competitive pricing, and expanding global presence while maintaining quality standards that appeal to diverse consumer segments. Chery's commitment to affordability without compromising on quality has established it as a significant player in the global automotive market.

The company's business model emphasizes multi-brand strategy covering different market segments from affordable vehicles to premium positioning. Chery invests heavily in research and development, focusing on vehicle design, engine technology, and automotive innovation including new energy vehicles (NEVs). The company's dedication to understanding diverse consumer preferences across different markets has created strong brand recognition and market presence globally.

Chery maintains manufacturing facilities across China and has established partnerships and manufacturing operations in multiple countries including Brazil, Russia, Turkey, and the United Kingdom. The company's commitment to sustainability includes ambitious goals for reducing carbon emissions through NEV development and promoting environmental responsibility throughout its operations. Chery's brand portfolio spans from affordable domestic vehicles to premium international brands, serving diverse consumer segments across different price points and geographic markets.

Chery Automobile was founded in 1997 in Wuhu, China, as one of China's first independent automobile manufacturers. The company's early focus was on developing affordable vehicles for the Chinese domestic market, establishing itself as a serious competitor to state-owned automotive giants through innovative design and manufacturing efficiency.

Throughout the 2000s and 2010s, Chery expanded its product portfolio with the launch of various vehicle models and established itself as a leading Chinese independent automaker. The company's international expansion began with strategic partnerships and market entries, supported by its growing reputation for quality and affordability.

In recent years, Chery has accelerated its global expansion with the development of multiple brands targeting different market segments. The company launched OMODA for international markets, Jetour for family vehicles, Exeed for premium positioning, and Jaecoo for European markets. In 2025, Chery made its debut on the Hong Kong Stock Exchange, marking the largest auto IPO in Hong Kong for 2025 and signaling a new phase in its globalization strategy.

Recent years have seen Chery achieve significant milestones including becoming China's top car exporter and achieving record sales figures. The company has continued to expand its product lineup with new models and technologies, while maintaining its focus on affordability and innovation that appeals to mainstream consumers globally.