Who Owns NYLON?
NYLON is owned by BDG Media, Inc., the New York digital publisher controlled by Bryan Goldberg. BDG acquired the fashion and culture magazine in June 2019, two years after its original print edition closed. It now operates as a digital-first brand with revived print issues, a 2025 membership program and flagship events at Coachella and Fashion Week.
Parent Company
Founded
1999
Status
Private
Headquarters
United StatesOfficial Website
Who Owns NYLON?
- Parent Company: BDG Media, Inc.
- Ownership Type: Wholly owned
- Company Type: Privately Held
| Brand | Parent Company | Ownership Type |
|---|---|---|
| NYLON | BDG Media, Inc. | Wholly owned |
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History of NYLON
- Founded: 1999
- Founders: Marvin Jarrett, Jaclynn Jarrett, Mark Blackwell, Helena Jungwirth
Marvin and Jaclynn Jarrett founded NYLON in 1999 with Mark Blackwell and Helena Jungwirth as an independent downtown fashion and culture magazine, positioned as the irreverent younger sibling to establishment glossies. Its mix of emerging designers, indie music and celebrity covers defined late-1990s and 2000s downtown style.
The print edition built a devoted niche audience and spun off NYLON Guys and international editions. But print economics collapsed: the flagship US print magazine closed in 2017, and the brand continued digitally under reduced ownership before BDG acquired it in June 2019 as part of its distressed-asset portfolio strategy.
Under BDG the brand was rebuilt as a digital-first property, then expanded back into physical products: a revived print magazine returned in 2024, its first US print issue since 2017, alongside a flagship events business that made NYLON parties at Coachella, New York Fashion Week and Art Basel among the industry's most-covered brand events.
In September 2025 BDG launched an invite-only NYLON membership program for tastemakers and influencers, the centerpiece of the company's pivot from pageviews to community. The model generated events, member data and brand partnerships that CEO Goldberg credited for the company's path to profitability.
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About BDG Media, Inc.
Who owns BDG Media?
BDG is privately held. Founder and CEO Bryan Goldberg controls the company alongside venture investors including General Catalyst, Social Capital, Saban Capital Group and Medici Capital Partners.
Is BDG Media publicly traded?
No. It planned a SPAC listing in 2021 valuing it around $600 million, but the deal was abandoned and the company remains private.
What brands does BDG own?
Active titles include Bustle, Elite Daily, NYLON, W Magazine, Inverse, Romper, Scary Mommy and The Zoe Report. Gawker, Mic, Input and Fatherly are owned but dormant or operating minimally.
When was BDG founded?
Bryan Goldberg founded Bustle in August 2013. The holding company adopted the name Bustle Digital Group in 2017 and rebranded as BDG in 2021.
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Does BDG still own Gawker?
Yes, BDG retains the Gawker assets acquired for $1.35 million in 2018. It relaunched the site in 2021 and shut it down again in February 2023 to prioritize better-monetizing properties.
How profitable is BDG?
BDG projected roughly $130 million in 2025 revenue at about a 10 percent profit margin, according to an October 2025 Axios report, following years of restructuring toward events and membership revenue.
- Founded: 2013
- Headquarters: New York City, New York, United States
- Company Type: Privately Held
- Revenue: Approximately $130 million (2025, reported)
- Employees: Approximately 240
Where Is NYLON Made / Based?
- Headquarters: New York City, New York, United States
NYLON Categories & Tags
NYLON Recalls & Controversies
NYLON's controversies are inherited from the digital media industry rather than brand-specific: as a BDG property it shares exposure to the company's repeated layoffs and union friction. Its 2017 print closure predated BDG ownership. There is no record of major editorial or regulatory scandal attached to the title itself.
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Brands Owned by BDG Media, Inc.
Media EntertainmentBustle
Owned by BDG Media, Inc.
Flagship women's lifestyle site of BDG Media, founded by Bryan Goldberg in 2013 and read by millions monthly.
digital-mediawomens-medialifestyle
Media EntertainmentElite Daily
Owned by BDG Media, Inc.
Millennial lifestyle publication owned by BDG Media since 2017, previously sold by DMG Media.
digital-medialifestylemillennial
Media EntertainmentGawker
Owned by BDG Media, Inc.
Iconic gossip and media criticism site owned by BDG Media since 2018, currently dormant after two shutdowns.
digital-mediagossipmedia-criticism
Media EntertainmentInverse
Owned by BDG Media, Inc.
Science and technology news site owned by BDG Media since 2019, covering innovation for a millennial audience.
digital-mediascience-newstechnology
NYLON Ownership: Pros & Cons
Advantages
- +BDG's events infrastructure monetizes the brand beyond advertising
- +Membership model creates recurring revenue
- +Portfolio scale supports a revived print product
- +Cultural credibility attracts luxury partnerships
Considerations
- -Events revenue is cyclical and sponsorship-dependent
- -Small-team structure limits editorial depth
- -Parent's cost-cutting history creates instability risk
- -Gen Z fashion media is a crowded, fickle segment
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Frequently Asked Questions About NYLON
Sources & Further Reading
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Competitors to NYLON
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Vox Media | USA | 1968 | Premium | United states | All Genders | |
| Conde Nast | USA | 1993 | Category leader | Global | All-consumers | |
| Lbg Media | USA | 2011 | Mass market | United states | All Genders | |
| Forbes | United States | 1917 | Mass market | Global | All Genders | |
| Dmg Media | United Kingdom | 2003 | Mass market | Global | All Genders | |
| North Equity | USA | 2018 | Mass market | United states | All Genders |
Learn More About Competitors
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American technology and culture magazine founded in San Francisco in 1993, owned by Condé Nast. Covers technology, science, business, politics, and culture through digital and print formats.
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American business media brand founded in 1917, majority-owned by Hong Kong investment group Integrated Whale Media since 2014, based in Jersey City, New Jersey.
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dmg media's free global news site at dailymail.co.uk, one of the world's most-visited English-language news domains.
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Competitive Analysis
Market Positioning: NYLON competes with 6 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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