Who Owns Betches?

Betches began in 2011 as a blog called Betches Love This, started by three Cornell University students: Aleen Kuperman (later Dreksler), Jordana Abraham, and Samantha Fishbein (later Sage). The site published comedic, sharp-edged commentary aimed at young women, and it built an early following through the campus social scene and word of mouth.

The founders turned the blog into a media company after graduation, expanding into social accounts, merchandise, and eventually books. Its first title, Nice Is Just a Place in France, became a bestseller in 2013, and follow-up books extended the brand's voice into traditional publishing.

Through the mid-2010s Betches grew into a multi-platform brand. It launched podcasts including U Up?, a dating advice show that became one of its flagship properties, and expanded into newsletters, live comedy tours, branded merchandise, and branded content partnerships with national advertisers.

By the early 2020s Betches had become one of the largest independent women-focused digital media brands in the United States. It reported $14.6 million in revenue for its fiscal 2022 year, with about 92% coming from direct brand partnerships rather than programmatic advertising, a margin profile that made it an attractive acquisition target.

LBG Media bought the company in October 2023 to accelerate its expansion into the U.S. advertising market, the largest in the world. Betches continued to operate from New York as a standalone unit, collaborating with LBG's U.S. team on larger brand partnerships while retaining its editorial voice and its founders.