
Good Work is owned by Morning Brew, the business newsletter publisher that launched the comedic business-news video franchise in 2023 with host Dan Toomey. Morning Brew is wholly owned by Axel Springer SE, the family-owned Berlin media company, making Axel Springer the ultimate owner of the Good Work brand.
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Good Work | Axel Springer SE | Brand division |
Good Work grew out of Morning Brew's push into social video. Dan Toomey, who had been the on-camera face of Morning Brew's social channels, launched the franchise in mid-2023 as a dedicated show delivering funny, fast-moving takes on business, technology, and finance news across YouTube and Instagram.
The format, scripted comedy wrapped around genuine reporting, distinguished it from both dry business news and creator-led commentary, and it built an audience measured in the millions across platforms. Good Work operates alongside Morning Brew's other social and video properties, including the daily show formats associated with the flagship newsletter.
The franchise has become a case study inside Axel Springer's US operations for converting newsletter brand equity into video reach. Under full Axel Springer ownership since 2025 and the Brew Media Group structure formed in 2026, Good Work continues as part of Morning Brew's expanding video slate, which the company has described as a growth priority alongside its core email products.
Who owns Axel Springer?
Friede Springer and Mathias Döpfner hold roughly 95 percent of Axel Springer SE, with Döpfner exercising sole voting control under a shareholder agreement. Axel Sven Springer and the Friede Springer Foundation hold the rest. The company has been family-owned since April 2025.
Is Axel Springer publicly traded?
No. Axel Springer delisted from the Frankfurt Stock Exchange in 2020 after the KKR take-private and has remained private. It now describes itself as a debt-free family-owned company.
What happened between Axel Springer and KKR?
KKR and CPP Investments took Axel Springer private in 2019-2020 and held a 48.54 percent stake. In April 2025 the parties split: the investors received majority ownership of classifieds businesses The Stepstone Group and AVIV, while the media and commerce assets reverted to the Springer family and Döpfner.
What brands does Axel Springer own?
Its portfolio includes BILD, WELT, POLITICO, BUSINESS INSIDER, Morning Brew, Bisnow, idealo, Bonial, Awin, Emarketer, and the Ringier Axel Springer joint venture publishing FAKT, FORBES, NEWSWEEK, and ONET in Poland. It also holds 10 percent of Stepstone and AVIV.
How much revenue does Axel Springer generate?
Axel Springer reported €2.2 billion in pro forma group revenue for 2025, slightly above the prior year, with adjusted EBIT of €241.4 million and adjusted EBITDA of €364 million. Q1 2026 revenue rose 2.6 percent year over year.
Where is Axel Springer headquartered?
The company is headquartered in Berlin, Germany, on Axel-Springer-Strasse, near both its historic high-rise publishing house and the newer Axel Springer Campus designed by OMA.
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Lbg Media | USA | 2011 | Mass market | United states | All Genders | |
| Alphabet | USA | 2005 | Market leader | Global | All Genders |
Media EntertainmentOwned by LBG Media plc
Digital media brand for millennial and Gen Z women, founded in 2011, producing social content, podcasts, newsletters, books, and live events. Owned by LBG Media since 2023.
Media EntertainmentOwned by Alphabet Inc.
Video-sharing platform and streaming service owned by Google, a subsidiary of Alphabet Inc. The world\'s largest video platform with over 2 billion logged-in monthly users.
Market Positioning: Good Work competes with 2 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
Looking for brands with different ownership structures? These similar brands are not owned by Axel Springer SE, giving you alternative choices that support different corporate structures.
Media EntertainmentOwned by Barstool Sports, Inc.
Sports and entertainment media brand owned outright by founder Dave Portnoy, who repurchased the company from Penn Entertainment for $1 in 2023.
Barstool Sports operates independently without a large parent corporation.
Media EntertainmentOwned by Dude Perfect, LLC
Frisco, Texas sports and comedy entertainment group founded by five Texas A&M friends, founder-owned with a nine-figure investment from Highmount Capital.
Dude Perfect operates independently without a large parent corporation.
Media EntertainmentOwned by Forbes Media LLC
American business media brand founded in 1917, majority-owned by Hong Kong investment group Integrated Whale Media since 2014, based in Jersey City, New Jersey.
Forbes operates independently without a large parent corporation.
Media EntertainmentOwned by Vevo LLC
The world's leading music video network, a joint venture of the major record labels reaching over 150 million US viewers monthly on YouTube and connected TV.
Vevo operates independently without a large parent corporation.
Media EntertainmentOwned by Advergic
Islamabad-based ad optimization company founded in 2021, the first Google Certified Channel Partner in Pakistan.
Advergic operates independently without a large parent corporation.
Media EntertainmentOwned by Anschutz Entertainment Group, Inc.
Global sports and live entertainment brand of Anschutz Entertainment Group, owner of major venues, festivals including Coachella, and sports teams such as the LA Kings and LA Galaxy.
AEG operates independently without a large parent corporation.
Discover popular brands and companies in the Media & Entertainment category and related searches from other users.

Influential British independent record label founded in 1979, known for a distinctive visual aesthetic and a roster spanning Cocteau Twins, Pixies, The National, and Grimes.

Major American broadcast television network with a rich history in news, entertainment, and sports programming, serving as a cornerstone of Disney Entertainment Television within The Walt Disney Company.

Video-game publishing identity owned by Microsoft since its $68.7 billion acquisition closed in October 2023.