LBG Media plc

Who owns LBG Media?
LBG Media is publicly traded on the AIM market of the London Stock Exchange under ticker LBG. Founder and CEO Solly Solomou is the largest shareholder, but shares are publicly available to investors.

What does LBG Media own?
LBG Media owns social publishing brands including LADbible, SPORTbible, UNILAD, Tyla, GAMINGbible, and the U.S. women's media brand Betches, acquired in 2023.

Is LBG Media the same as LADbible?
LBG Media is the parent company. LADbible is its flagship brand, launched by founder Solly Solomou in 2011 as The Lad Bible before the company rebranded as LBG Media.

What is LBG Media's annual revenue?
LBG Media reported revenue of 92.2 million pounds for the fiscal year ended September 30, 2025, with adjusted EBITDA of 25.2 million pounds.

Where is LBG Media headquartered?
LBG Media is headquartered in Manchester, England, with additional offices in London, Dublin, and New York.

Who is the CEO of LBG Media?
Solly Solomou, the company's founder, serves as chief executive. Dave Wilson serves as executive chairman.

Solly Solomou founded the company in 2011 while at university, launching a Facebook page called The Lad Bible that aggregated humorous content for a young male audience. The page grew rapidly and became the foundation for a social publishing business built around shareable content.

The company expanded into a multi-brand publisher, launching or acquiring properties for different audience segments: SPORTbible for sports, UNILAD for general entertainment, and later Tyla for a female-skewing audience and GAMINGbible for gaming content. It also acquired the assets of the rival publisher UNILAD in 2018, consolidating its position.

LBG Media listed on the AIM market of the London Stock Exchange in December 2021, raising capital to fund international expansion and acquisitions. Its model centered on producing low-cost social content at scale and selling both programmatic advertising and direct brand partnerships.

The October 2023 acquisition of Betches marked its most significant international move. The $24 million upfront price, with up to $30 million in earnouts, bought the U.S. women's media brand outright and gave LBG a female-skewing audience to complement its LADbible base, plus a direct channel to American advertisers. The first $5.5 million earnout was paid in May 2025.

For the fiscal year ended September 30, 2025, the company reported revenue of 92.2 million pounds and adjusted EBITDA of 25.2 million pounds, with cash of 30.8 million pounds and no debt.

LBG Media frames its content mission around engaging young adults positively, including campaigns on mental health and social issues across its brands. As a media company it has a limited environmental footprint, and it does not hold third-party sustainability certifications.

Its ethics as a publisher are tested by the tension between producing engaging social content and editorial standards, a challenge common to social-first publishers whose content is optimized for reach.

LBG Media has faced the same scrutiny applied to social publishers over content quality and the aggregation model on which its earliest brands were built. Critics have periodically challenged the originality of content produced by social-first publishers.

The company has also navigated the risks of platform dependence, including changes to social media algorithms that affect the reach and monetization of its brands. As a publicly traded company it is subject to the reporting and governance standards of the AIM market.