Who Owns Dude Perfect?
Dude Perfect is owned by its five co-founders: Tyler Toney, Coby Cotton, Cory Cotton, Garrett Hilbert, and Cody Jones, who control the Frisco, Texas company through Dude Perfect, LLC. New York private investment firm Highmount Capital made a nine-figure growth investment (reported between $100 million and $300 million) in April 2024, the company's first outside capital, but the founders retain control. CEO Andrew Yaffe runs day-to-day operations.
GlobalOfficial Website
Who Owns Dude Perfect?
- Parent Company: Dude Perfect, LLC
- Ownership Type: Subsidiary
- Company Type: Privately Held
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Dude Perfect | Dude Perfect, LLC | Subsidiary |
Where to Buy
Disclosure: We may earn commission from purchases
Dude Perfect on AmazonAdvertisement
History of Dude Perfect
- Founded: 2009
- Founders: Tyler Toney, Coby Cotton, Cory Cotton, Garrett Hilbert, Cody Jones
Tyler Toney, twins Coby and Cory Cotton, Garrett Hilbert, and Cody Jones met as roommates at Texas A&M University and posted their first trick-shot video in April 2009, a backyard basketball shootout taped on a ranch. The video went viral, and the group settled on the name Dude Perfect while producing follow-ups from their College Station backyard.
Through the 2010s the channel scaled into one of YouTube's largest, built on recurring formats including Stereotypes, Overtime, and Bucket List, plus collaborations with athletes across major sports. The company moved to the Dallas area, built successive headquarters in Frisco, and expanded beyond YouTube into television (The Dude Perfect Show on Nickelodeon and CMT), live tours, mobile apps and games, toys, and partnerships with brands including Walmart, ESPN, Nike, and the Olympics. Revenue grew from a reported $20 million in 2021 to $25 million in 2022 to an estimated $50 million-plus by 2024, entirely self-funded.
The April 2024 Highmount Capital partnership supplied the first outside capital, earmarked for building a management team and expanding beyond YouTube into TV, video games, live entertainment, and consumer products. Yaffe's hiring followed in October 2024. In February 2025 the company unveiled DPHQ3, an 80,000-square-foot headquarters in Frisco's Star Business Park with a football field, basketball court, mini-golf, and production space, though its planned permanent trick-shot tower complex remains a future ambition. The channel passed 60 million subscribers and 17 billion lifetime views on the way to that milestone.
Advertisement
About Dude Perfect, LLC
Who owns Dude Perfect?
Dude Perfect, LLC is controlled by its five co-founders: Tyler Toney, Coby Cotton, Cory Cotton, Garrett Hilbert, and Cody Jones. Highmount Capital holds a minority investment from the April 2024 round.
Is Dude Perfect a public company?
No. Dude Perfect is a private Texas company and has never been publicly traded. Highmount Capital is its only outside institutional investor.
Advertisement
How much is Dude Perfect worth?
No official valuation has been disclosed. Reports on the 2024 Highmount deal indicate a nine-figure investment of $100 million to $300 million in growth capital, implying a substantial valuation for a business generating an estimated $50 million-plus annually.
Who is the CEO of Dude Perfect?
Andrew Yaffe, formerly the NBA's executive vice president of social, digital, and original content, became the company's first CEO in October 2024. He runs operations from the Frisco headquarters.
Advertisement
Where is Dude Perfect located?
The company is headquartered in Frisco, Texas, at DPHQ3, an 80,000-square-foot production facility in the Star Business Park unveiled in February 2025. It features a football field, basketball court, mini-golf, and production spaces.
When did Dude Perfect start?
The five founders posted their first trick-shot video in April 2009 as roommates at Texas A&M University, betting sandwiches on basketball shots filmed at a ranch.
Advertisement
- Founded: 2009
- Headquarters: Frisco, Texas, USA
- Company Type: Privately Held
- Revenue: Estimated $50 million+ (2024)
- Employees: Approximately 30-50
Where Is Dude Perfect Made / Based?
- Headquarters: Frisco, Texas, USA
Dude Perfect Categories & Tags
Dude Perfect Ownership: Pros & Cons
Advantages
- +Founder control keeps creative and strategic decisions aligned with the brand's core identity
- +Highmount's nine-figure investment funds expansion without surrendering control
- +Professional CEO gives the founders institutional management while retaining ownership
- +Revenue diversification across tours, products, and sponsorships reduces platform risk
Considerations
- -The brand is inseparable from five specific performers, creating concentration risk as they age
- -A minority investor still introduces outside expectations on growth and eventual liquidity
- -Large fixed-cost ambitions like the permanent headquarters raise execution risk
- -Family-friendly positioning limits some content and partnership categories
Frequently Asked Questions About Dude Perfect
Advertisement
Sources & Further Reading
- Dude Perfect Official Website
- Axios: Dude Perfect Raises More Than $100 Million from Highmount Capital
- PR Newswire: Dude Perfect and Highmount Capital Announce Partnership
- Variety: Dude Perfect Lands Investment From Highmount
- Sports Business Journal: Dude Perfect Plots Future With New HQ
- Variety: Dude Perfect Taps NBA Exec Andrew Yaffe as CEO
- Wikidata: Dude Perfect
Competitors to Dude Perfect
No direct competitors found in the same category. This could be because Dude Perfectoperates in a unique market segment or we're still building our competitor database.
Advertisement
Independent Alternatives to Dude Perfect
Looking for brands with different ownership structures? These similar brands are not owned by Dude Perfect, LLC, giving you alternative choices that support different corporate structures.
Media EntertainmentPatreon
Owned by Patreon, Inc.
Membership platform where creators earn recurring income directly from fans, paying out more than $2 billion annually to creators worldwide.
creator-economysubscriptionsmembership-platform
Privately Owned
Patreon operates independently without a large parent corporation.
Media EntertainmentRaptive
Owned by Raptive, Inc.
US creator monetization and ad management company, formerly CafeMedia and AdThrive, representing more than 6,300 independent publisher websites.
ad-techad-managementcreator-economy
Privately Owned
Raptive operates independently without a large parent corporation.
Media EntertainmentVevo
Owned by Vevo LLC
The world's leading music video network, a joint venture of the major record labels reaching over 150 million US viewers monthly on YouTube and connected TV.
music-videosstreamingyoutube
Privately Owned
Vevo operates independently without a large parent corporation.
Media EntertainmentAdvergic
Owned by Advergic
Islamabad-based ad optimization company founded in 2021, the first Google Certified Channel Partner in Pakistan.
ad-techad-optimizationheader-bidding
Privately Owned
Advergic operates independently without a large parent corporation.
Media EntertainmentAEG
Owned by Anschutz Entertainment Group, Inc.
Global sports and live entertainment brand of Anschutz Entertainment Group, owner of major venues, festivals including Coachella, and sports teams such as the LA Kings and LA Galaxy.
live-entertainmentsportsvenues
Privately Owned
AEG operates independently without a large parent corporation.
Media EntertainmentAscendeum
Owned by Ascendeum
Ad tech strategy consulting and managed operations firm founded in 2015, headquartered in Bordentown, New Jersey with delivery teams across India.
ad-techconsultingprogrammatic
Privately Owned
Ascendeum operates independently without a large parent corporation.
Jobs at Dude Perfect, LLC
Advertisement
Latest News About Dude Perfect
Related Articles About Dude Perfect
View more articles
Health
Hospital and Clinic Brand Ownership
HCA Healthcare is the largest for-profit hospital system (190 hospitals, $75.6B revenue). Tenet has 50 hospitals ($21.3B). UHS has 346 behavioral facilities. Fresenius leads dialysis. Explore our database.
Who Brands StaffNov 14, 2026
Hca HealthcareTenet HealthUhs
Health
Eye Care Brand Ownership: Bausch & Lomb to Alcon
J&J Vision (Acuvue) leads contact lenses at 27-30%. Alcon (Novartis spin-off) holds 25-27%. CooperVision has 22-24%. Bausch + Lomb has 12-15%. EssilorLuxottica dominates lenses at 30.7%. Explore our database.
Who Brands StaffNov 13, 2026
Bausch LombAlconCoopervision
Health
Dental Brand Ownership Beyond Colgate and Crest
Colgate holds 41.3% global toothpaste share. P&G (Crest, Oral-B) has 14.1%. Haleon (Sensodyne) has 4.4%. Church & Dwight is the only independent at scale. The oral care market is $47.2B. Explore our database.
Who Brands StaffNov 12, 2026
ColgateCrestOral B
Advertisement
People Also Searched
Discover popular brands and companies in the Media & Entertainment category and related searches from other users.
Brandrecord-label
4AD
Influential British independent record label founded in 1979, known for a distinctive visual aesthetic and a roster spanning Cocteau Twins, Pixies, The National, and Grimes.
Brand in Media & Entertainment
independent-musicbritish-label
Brandtelevision
ABC
Major American broadcast television network with a rich history in news, entertainment, and sports programming, serving as a cornerstone of Disney Entertainment Television within The Walt Disney Company.
Brand in Media & Entertainment
broadcastingnetwork
Brandvideo-games
Activision Blizzard
Video-game publishing identity owned by Microsoft since its $68.7 billion acquisition closed in October 2023.
Brand in Media & Entertainment
game-publishingxbox