Dude Perfect, LLC

Who owns Dude Perfect?

Dude Perfect, LLC is controlled by its five co-founders: Tyler Toney, Coby Cotton, Cory Cotton, Garrett Hilbert, and Cody Jones. Highmount Capital holds a minority investment from the April 2024 round.

Is Dude Perfect a public company?

No. Dude Perfect is a private Texas company and has never been publicly traded. Highmount Capital is its only outside institutional investor.

How much is Dude Perfect worth?

No official valuation has been disclosed. Reports on the 2024 Highmount deal indicate a nine-figure investment of $100 million to $300 million in growth capital, implying a substantial valuation for a business generating an estimated $50 million-plus annually.

Who is the CEO of Dude Perfect?

Andrew Yaffe, formerly the NBA's executive vice president of social, digital, and original content, became the company's first CEO in October 2024. He runs operations from the Frisco headquarters.

Where is Dude Perfect located?

The company is headquartered in Frisco, Texas, at DPHQ3, an 80,000-square-foot production facility in the Star Business Park unveiled in February 2025. It features a football field, basketball court, mini-golf, and production spaces.

When did Dude Perfect start?

The five founders posted their first trick-shot video in April 2009 as roommates at Texas A&M University, betting sandwiches on basketball shots filmed at a ranch.

The five founders met as roommates at Texas A&M University and recorded their first trick-shot video at a ranch in April 2009, betting sandwiches on basketball shots. The video's viral spread on sports blogs turned the hobby into a channel, and the group named it Dude Perfect after a casual remark during filming.

Growth was steady through the early 2010s as the group established the formats that still anchor the channel: trick shots, the Stereotypes series, Overtime, and Bucket List. Collaborations with professional athletes and franchises brought mainstream sports audiences, and the group's clean, faith-informed identity attracted family audiences and blue-chip sponsors. Television followed: The Dude Perfect Show ran on Nickelodeon and later CMT, while live arena tours converted digital reach into ticket revenue.

The company reinvested everything. It built successive Frisco headquarters, launched mobile games and a streaming app, developed merchandise and toy lines, and signed partnerships with Walmart, ESPN, Nike, and the Olympics. Revenue roughly tripled between 2021 and 2024 without a dollar of outside capital.

The April 2024 partnership with Highmount Capital marked the strategic shift from profitable YouTube channel to diversified media company. The nine-figure commitment, reported between $100 million and $300 million, funded professional management: in October 2024 the founders hired NBA executive Andrew Yaffe as the first CEO. February 2025 brought the debut of DPHQ3, an 80,000-square-foot production facility in Frisco's Star Business Park, while plans for a permanent entertainment destination with a trick-shot tower remain on the drawing board.