Who Owns SHE Media?
SHE Media is owned by Penske Media Corporation, the Los Angeles-based media conglomerate that acquired it in March 2018 for approximately $40 million. Founded in 1999 and formerly known as SheKnows Media, SHE Media operates properties including SheKnows, STYLECASTER, Soaps.com, and BlogHer from headquarters in New York.
SHE Media Timeline
United StatesOfficial Website
Who Owns SHE Media?
- Parent Company: Penske Media Corporation
- Ownership Type: Subsidiary
- Acquisition Year: 2018
- Company Type: Privately Held
| Brand | Parent Company | Ownership Type |
|---|---|---|
| SHE Media | Penske Media Corporation | Subsidiary |
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SHE Media on AmazonHistory of SHE Media
- Founded: 1999
- Founders: Kyle Cox
- Acquired by Penske Media Corporation: 2018
The business's roots reach to 1999 and the founding of SheKnows.com, a women's lifestyle site that grew into one of the larger independent female-focused digital publishers of the 2000s. In 2014 SheKnows merged with BlogHer, the influential women's blogging network founded in 2005 by Elisa Camahort Page, Jory Des Jardins, and Lisa Stone, creating SheKnows Media, a company combining owned content with a large partner network of independent women creators.
SheKnows Media built a dual business: publishing sites like SheKnows, STYLECASTER, and HelloFlo, and running a partner network plus events including the long-running BlogHer conference series. At its pre-acquisition peak it reached tens of millions of monthly visitors.
Penske Media acquired SheKnows Media in March 2018 for approximately $40 million. Samantha Skey was appointed CEO in July 2018, and in November 2018 the company rebranded from SheKnows Media to SHE Media, reflecting a broader positioning as a media and marketplace business rather than a single website brand.
Under PMC ownership SHE Media has evolved into both a content publisher and PMC's dedicated sales house for women-focused and lifestyle inventory, curating PMP and direct deals across owned and partner sites. It has remained active in industry conversations around ad curation, brand safety, and first-party data, and PMC was named a Bellwether Publisher in the 2025 Jounce report.
About Penske Media Corporation
What is Penske Media Corporation?
PMC is a private American media, publishing, and live events company headquartered in Los Angeles. It owns more than 20 brands including Variety, Rolling Stone, The Hollywood Reporter, Billboard, SHE Media, and Dick Clark Productions.
Who owns Penske Media?
Founder Jay Penske owns approximately 60 percent and serves as chairman and CEO. Minority stakes are held by investment partners including Eldridge Industries through a joint venture.
Is Penske Media publicly traded?
No. PMC is a private company and does not trade on any stock exchange.
When was Penske Media founded?
Jay Penske founded the company in 2003 as Velocity Services. It was renamed Mail.com Media Corporation in 2007 and took the Penske Media name in 2012 after acquiring Variety.
Where is Penske Media headquartered?
PMC is headquartered at 11355 West Olympic Boulevard in Los Angeles, California, with major offices in New York.
Does PMC own SHE Media?
Yes. PMC acquired SheKnows Media in March 2018 for approximately $40 million; the unit rebranded as SHE Media in November 2018 under CEO Samantha Skey.
- Founded: 2003
- Headquarters: Los Angeles, California, USA
- Company Type: Privately Held
- Revenue: Not publicly disclosed (private company)
- Employees: Approximately 1,800-2,000
Where Is SHE Media Made / Based?
- Headquarters: New York, New York, USA
SHE Media Categories & Tags
SHE Media Sustainability & Ethics
SHE Media's social profile centers on women's media representation and creator economics, inherited from the BlogHer tradition of supporting independent women publishers. It enforces brand-safety curation standards for advertisers and operates within PMC's broader editorial and compliance framework.
Awards & Recognition
SHE Media's recognition is tied to its portfolio and events: the BlogHer conference series is a long-running institution in women's digital media, and its parent PMC has been cited as a Bellwether Publisher in Jounce Media's industry reporting. Its sites carry standard digital media recognition within lifestyle categories.
SHE Media Ownership: Pros & Cons
Advantages
- +PMC ownership provides capital, infrastructure, and cross-portfolio sales scale
- +Access to PMC's premium brand inventory for curated advertising deals
- +Established women's media heritage through SheKnows and BlogHer
- +Stable private ownership without public-market pressure
Considerations
- -Smaller standalone scale than the largest women's digital publishers
- -Function increasingly tied to PMC's portfolio strategy rather than independent growth
- -Digital media advertising remains pressured by platform competition
- -No standalone financial disclosure as a private subsidiary
Frequently Asked Questions About SHE Media
Sources & Further Reading
Competitors to SHE Media
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Conde Nast | USA | 1993 | Category leader | Global | All-consumers |
Competitive Analysis
Market Positioning: SHE Media competes with 1 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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