Vox Media

Vox Media operates as a comprehensive digital media company spanning editorial, video production, and advertising technology. The company's business model emphasizes quality journalism, innovative storytelling, and direct audience engagement across multiple platforms and revenue streams.

Vox Media's editorial properties cover diverse topics including technology (The Verge), culture (Vulture, The Cut), food (Eater), sports (SB Nation), real estate (Curbed), gaming (Polygon), and news (Vox, New York Magazine, Intelligencer). This diversified portfolio enables the company to serve different audience segments and generate revenue from multiple sources including advertising, subscriptions, and affiliate commerce.

Vox Media's video production studio creates premium content for streaming platforms and traditional media, leveraging the company's editorial expertise and storytelling capabilities. The company's video production has earned Emmy and Academy Award recognition, establishing Vox Media Studios as a leader in documentary and unscripted programming.

The company's advertising technology and direct sponsorship model provides brands with opportunities to reach engaged audiences across its portfolio of properties. Vox Media's Concert marketplace enables direct brand partnerships with editorial content, while the Forte first-party data platform delivers targeted advertising with 2x the performance compared to alternative data sources.

Vox Media was founded in 2005 by Jim Bankoff, Jerome Armstrong, and Markos Moulitsas as a digital media company. The company began with a focus on political and cultural commentary, establishing itself as an innovative digital media platform that would eventually revolutionize online journalism and content creation.

Throughout the 2010s, Vox Media expanded its editorial portfolio, launching new brands including The Verge (technology), Eater (food), SB Nation (sports), and Curbed (real estate and design). The company established itself as a leader in digital media innovation and journalism, pioneering new approaches to online content creation and audience engagement.

In 2019, Vox Media acquired New York Media, adding prestigious brands including New York Magazine, Vulture, The Cut, and Intelligencer to its portfolio. This acquisition significantly expanded Vox Media's reach and editorial influence, positioning the company as a dominant force in digital media.

Vox Media also operates Vox Media Studios, an Emmy and Academy Award-winning video production studio creating premium unscripted, documentary, and scripted programming. The company's Concert advertising marketplace provides direct sponsorship opportunities for brands, while its Forte first-party data platform drives advertising performance.

In May 2024, Vox Media announced a strategic partnership with OpenAI, providing Vox Media's editorial content to inform ChatGPT's development and user experience. In February 2026, the company expanded its Language Please initiative to include content creators, reflecting the evolving media landscape and the growing importance of creator-driven content.