Who Owns Maggiore?
Maggiore is owned by Avis Budget Group, Inc. (NASDAQ: CAR), a publicly traded vehicle rental company headquartered in Parsippany, New Jersey. Founded in 1947 as Italy's first self-drive car rental company, Maggiore was acquired by Avis Budget in April 2015 and operates as the group's dedicated Italian rental brand alongside sister brands Morini, AmicoBlu, and Turiscar.
Parent Company
Acquired
2015
Status
Publicly Traded
Headquarters
Maggiore Timeline
Who Owns Maggiore?
- Parent Company: Avis Budget Group, Inc.
- Ownership Type: Subsidiary
- Acquisition Year: 2015
- Company Type: Publicly Traded
- Stock Ticker: NASDAQ: CAR
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Maggiore | Avis Budget Group, Inc. | Subsidiary |
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History of Maggiore
- Founded: 1947
- Founders: Vittorio Maggiore
- Acquired by Avis Budget Group, Inc.: 2015
Vittorio Maggiore founded the company in 1947, making it Italy's first car rental business offering self-drive hire. In a country rebuilding after the war, renting a car without a driver was a novel service, and the Maggiore name became synonymous with Italian rental over the following decades.
The company grew into a national operator covering airports, train stations, and city centers, holding a consistent position among Italy's largest rental firms as competition internationalized through the 1980s and 1990s. Its identity leaned on italianita, the pitch of Italian service values against the global brands.
Avis Budget Group completed its acquisition of Maggiore Group in April 2015, absorbing the company into the same European portfolio structure it applied to other regional flags. Maggiore kept its brand, its local positioning, and its Italian-language storefront at maggiore.it, while gaining the group's fleet purchasing, reservation systems, and international customer flow.
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About Avis Budget Group, Inc.
What brands does Avis Budget own?
Avis, Budget, Budget Truck, Zipcar, and Payless, operating across about 180 countries.
Is Avis Budget publicly traded?
Yes. It trades on NASDAQ under ticker CAR and has been independent since the 2006 Cendant spin-off.
Does Avis own Zipcar?
Yes. Avis Budget Group acquired Zipcar in 2013 for approximately $500 million.
Who is the CEO of Avis Budget?
Joe Ferraro, a longtime company executive, has been CEO since June 2025.
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Where is Avis Budget headquartered?
Parsippany, New Jersey, USA.
- Founded: 2006
- Headquarters: Parsippany, New Jersey, USA
- Company Type: Publicly Traded
- Stock: NASDAQ: CAR
- Revenue: Approximately $11.8 billion (FY2024)
- Employees: Approximately 20,500
Where Is Maggiore Made / Based?
- Headquarters: Rome, Lazio, Italy
Maggiore Categories & Tags
Brands Owned by Avis Budget Group, Inc.
Travel HospitalityApex Car Rentals
Owned by Avis Budget Group, Inc.
Avis Budget Group's off-airport value car rental brand for New Zealand and Australia, operating about 30 locations for more than 25 years.
car-rentalnew-zealandaustralia
Travel HospitalityAvis
Owned by Avis Budget Group, Inc.
Premium car rental brand of Avis Budget Group, the NASDAQ-listed company behind Avis, Budget, and Zipcar, operating worldwide since 1946.
car-rentaltravelairport-rental
Travel HospitalityBudget Truck Rental
Owned by Avis Budget Group, Inc.
Avis Budget Group's consumer and light commercial truck rental brand, formed in 1998 from the Ryder TRS acquisition and operating more than 1,600 US locations.
truck-rentalmovingdiy-moving
Travel HospitalityBudget
Owned by Avis Budget Group, Inc.
Value-oriented car rental brand of Avis Budget Group, operating Budget car rental and Budget Truck moving services worldwide since 1958.
car-rentaltruck-rentaltravel
Travel HospitalityPayless Car Rental
Owned by Avis Budget Group, Inc.
Avis Budget Group's deep-value car rental brand, founded in Spokane in 1971 and acquired in 2013, operating about 120 locations across the Americas and Europe.
car-rentalbudget-travelfranchise
Travel HospitalityZipcar
Owned by Avis Budget Group, Inc.
Car-sharing brand owned by Avis Budget Group since 2013, offering hourly self-serve vehicle access in cities and on university campuses.
car-sharingmobilityurban-transport
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Maggiore Ownership: Pros & Cons
Advantages
- +Nearly 80-year Italian heritage brand with deep local recognition
- +Group fleet purchasing and reservation infrastructure behind it
- +Complements Avis and Budget counters in the same market
- +Anchors a cluster of Italian sister brands (Morini, AmicoBlu, Turiscar)
- +Domestic positioning diversifies away from tourist-only demand
Considerations
- -Italy-only market exposure to one economy
- -Competes at the same airports as sibling brands
- -Domestic rate pressure from local discounters
- -Brand value is regional, limiting export potential
Frequently Asked Questions About Maggiore
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Sources & Further Reading
- Maggiore Official Site
- Maggiore Our History
- Avis Budget Group Investor Relations
- Avis Budget Group 10-K (SEC EDGAR)
- Avis Budget Group Company Page — /companies/avis-budget-group
Competitors to Maggiore
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Avis Budget Group | USA | 1946 | Mass market | Global | All Genders | |
| Avis Budget Group | USA | 1971 | Mass market | Global | All Genders |
Learn More About Competitors
Travel HospitalityAvis
Owned by Avis Budget Group, Inc.
Premium car rental brand of Avis Budget Group, the NASDAQ-listed company behind Avis, Budget, and Zipcar, operating worldwide since 1946.
car-rentaltravelairport-rental
Travel HospitalityPayless Car Rental
Owned by Avis Budget Group, Inc.
Avis Budget Group's deep-value car rental brand, founded in Spokane in 1971 and acquired in 2013, operating about 120 locations across the Americas and Europe.
car-rentalbudget-travelfranchise
Competitive Analysis
Market Positioning: Maggiore competes with 2 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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Independent Alternatives to Maggiore
Looking for brands with different ownership structures? These similar brands are not owned by Avis Budget Group, Inc., giving you alternative choices that support different corporate structures.
Travel HospitalityHarborside Resort at Atlantis
Owned by Kerzner International Holdings Limited
Villa-style accommodation complex at Atlantis Paradise Island featuring residential-style layouts, full kitchens, and family-friendly amenities across the marina from the main resort.
villa-resortfamily-accommodationmarina-location
Privately Owned
Harborside Resort at Atlantis is privately owned, unlike Maggiore which is under a publicly traded parent company.
Travel HospitalityThe Beach Tower
Owned by Kerzner International Holdings Limited
Former hotel tower at Atlantis Paradise Island that was closed in 2021 and acquired by Pharrell Williams for redevelopment into Somewhere Else hotel.
hotel-towerresort-accommodationbahamas
Privately Owned
The Beach Tower is privately owned, unlike Maggiore which is under a publicly traded parent company.
Travel HospitalityThe Royal Towers
Owned by Kerzner International Holdings Limited
Iconic hotel towers at Atlantis Paradise Island featuring 1,201 rooms and suites, the Bridge Suite, and direct access to Aquaventure water park and marine habitats. Renovated in 2024 as part of a $150 million resort-wide transformation.
luxury-hotelresort-accommodationbahamas
Privately Owned
The Royal Towers is privately owned, unlike Maggiore which is under a publicly traded parent company.
Travel HospitalityAquaventure Waterpark
Owned by Kerzner International Holdings Limited
141-acre water park at Atlantis Paradise Island in the Bahamas, featuring high-speed slides, river rides, and marine habitat experiences, operated by Brookfield Asset Management.
water-parkresort-attractionbahamas
Privately Owned
Aquaventure Waterpark is privately owned, unlike Maggiore which is under a publicly traded parent company.
Travel HospitalityAtlantis Resorts
Owned by Kerzner International Holdings Limited
Luxury integrated resort brand operating properties in the Bahamas, Dubai, and China under two separate ownership structures, with new resorts announced for the Maldives and Saudi Arabia.
luxury-resortsintegrated-resortshospitality
Privately Owned
Atlantis Resorts is privately owned, unlike Maggiore which is under a publicly traded parent company.
Travel HospitalityDolphin Cay
Owned by Kerzner International Holdings Limited
14-acre marine habitat and conservation center at Atlantis Paradise Island offering dolphin encounters and marine education programs.
marine-habitatdolphin-encounterconservation
Privately Owned
Dolphin Cay is privately owned, unlike Maggiore which is under a publicly traded parent company.
Avis Budget Group, Inc. Stock Information
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Jobs at Avis Budget Group, Inc.
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