
Apex Car Rentals is owned by Avis Budget Group, Inc. (NASDAQ: CAR), a publicly traded vehicle rental company headquartered in Parsippany, New Jersey. Operating for more than 25 years, Apex is the group's deep-value rental brand for New Zealand and Australia, serving leisure customers through roughly 30 off-airport locations with older-fleet pricing that undercuts the majors.
Parent Company
Founded
1992
Status
Publicly Traded
Headquarters
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Apex Car Rentals | Avis Budget Group, Inc. | Subsidiary |
Apex Car Rentals began operating in the early 1990s in New Zealand, building a business around the gap left by the premium airport brands: leisure travelers and locals who would accept a slightly older car in exchange for a meaningfully lower rate.
The model expanded to roughly 30 locations across New Zealand and Australia, concentrated in tourist gateways and city centers rather than terminal concessions. Off-airport positioning kept operating costs down and let Apex price consistently below the airport majors while still offering one-way hires between branches.
Avis Budget Group brought the brand into its portfolio as its Australasian value entry, mirroring what Payless does for the group in the Americas. Apex has now operated for more than 25 years and remains Avis Budget's dedicated deep-value banner in the region, distinct from the full-service Avis and Budget counters at the airports.
What brands does Avis Budget own?
Avis, Budget, Budget Truck, Zipcar, and Payless, operating across about 180 countries.
Is Avis Budget publicly traded?
Yes. It trades on NASDAQ under ticker CAR and has been independent since the 2006 Cendant spin-off.
Does Avis own Zipcar?
Yes. Avis Budget Group acquired Zipcar in 2013 for approximately $500 million.
Who is the CEO of Avis Budget?
Joe Ferraro, a longtime company executive, has been CEO since June 2025.
Where is Avis Budget headquartered?
Parsippany, New Jersey, USA.
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Avis Budget Group | USA | 1971 | Mass market | Global | All Genders |
Market Positioning: Apex Car Rentals competes with 1 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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Travel HospitalityOwned by Kerzner International Holdings Limited
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Atlantis Resorts is privately owned, unlike Apex Car Rentals which is under a publicly traded parent company.
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Dolphin Cay is privately owned, unlike Apex Car Rentals which is under a publicly traded parent company.
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