Who Owns Lincoln Financial?
Lincoln Financial is the marketing brand of Lincoln National Corporation (NYSE: LNC), a publicly traded life insurance and retirement holding company headquartered in Radnor, Pennsylvania. Founded in 1905 in Fort Wayne, Indiana — named with permission from Abraham Lincoln's son — the brand covers annuities, life insurance, group protection, and retirement plan services for approximately 17 million customers. Parent FY2025 revenue was $18.2 billion.
Parent Company
Founded
1905
Status
Publicly Traded
Headquarters
United StatesOfficial Website
Who Owns Lincoln Financial?
- Parent Company: Lincoln National Corporation
- Ownership Type: Brand division
- Company Type: Publicly Traded
- Stock Ticker: NYSE: LNC
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Lincoln Financial | Lincoln National Corporation | Brand division |
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History of Lincoln Financial
- Founded: 1905
- Founders: Perry Randall, Arthur Hall
Perry Randall and Arthur Hall founded Lincoln National Life Insurance Company in Fort Wayne, Indiana, in 1905, receiving Robert Todd Lincoln's permission to use his father's name. The brand grew into a major US life insurer through the twentieth century.
The holding company formed in 1968, headquarters moved to Radnor, Pennsylvania, in 1999, and acquisitions including Jefferson-Pilot in 2006 expanded the life and retirement businesses under the unified Lincoln Financial marketing identity.
Post-2020 mortality and assumption charges pressured results, prompting a repositioning from 2023 that shifted the mix toward capital-efficient products — by the end of 2025 the brand's parent reported adjusted operating income growth in six consecutive quarters and an RBC ratio above 420%.
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About Lincoln National Corporation
Is Lincoln Financial the same as Lincoln National?
Yes. Lincoln National Corporation is the legal holding company name; Lincoln Financial is the marketing name used for all customer-facing business.
Is Lincoln Financial publicly traded?
Yes. It trades on the NYSE under ticker LNC.
Who is the CEO of Lincoln Financial?
Ellen Cooper is Chairman, President, and Chief Executive Officer.
Is Lincoln Financial related to Abraham Lincoln?
Only by name. The company received permission in 1905 to use the Lincoln name from Robert Todd Lincoln, the president's son. The Lincoln family has no ownership or role.
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What is Lincoln Financial's revenue?
FY2025 revenue was $18.2 billion with net income of $1.2 billion and total assets of approximately $417 billion.
- Founded: 1905
- Headquarters: Radnor, Pennsylvania, USA
- Company Type: Publicly Traded
- Stock: NYSE: LNC
- Revenue: $18.2 billion (FY2025)
- Employees: approximately 10,800
Where Is Lincoln Financial Made / Based?
- Headquarters: Radnor, Pennsylvania, USA
- Manufacturing / Operations: United States
Lincoln Financial Categories & Tags
Lincoln Financial Ownership: Pros & Cons
Advantages
- +Unified brand across four complementary segments
- +120-year identity with deep advisor and employer recognition
- +RBC ratio above 420% with seven straight quarters above target
- +Post-repositioning momentum: six consecutive quarters of earnings growth
Considerations
- -Life insurance and annuities carry mortality, interest rate, and market exposure
- -Annuity products face best-interest regulatory scrutiny
- -Brand awareness is strongest among advisors and employers, less so consumers
- -Smaller scale than MetLife or Prudential limits distribution reach
Frequently Asked Questions About Lincoln Financial
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Sources & Further Reading
Competitors to Lincoln Financial
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Prudential Financial | USA | 1875 | Mass market | United states | All Genders | |
| Apollo Global Management | USA | 2009 | Mass market | United states | All Genders | |
| Pacific Life | USA | 1868 | Mass market | United states | All Genders | |
| Tiaa | USA | 1918 | Mass market | United states | All Genders | |
| Ameriprise | USA | 1894 | Mass market | Global | All Genders | |
| Corebridge Financial | USA | 2022 | Mass market | United states | All Genders |
Learn More About Competitors
InsurancePrudential
Owned by Prudential Financial, Inc.
Prudential is the flagship life insurance, annuity, and retirement brand of Prudential Financial, Inc., a Newark-based company managing about $1.6 trillion in assets.
life-insuranceannuitiesretirement
InsuranceAthene
Owned by Apollo Global Management, Inc.
American retirement services and annuity provider founded in 2009, merged with Apollo Global Management in 2022 and operating as its Retirement Services segment.
insuranceannuitiesretirement
InsurancePacific Life
Owned by Pacific Life Insurance Company
Flagship brand of Pacific Life Insurance Company, the policyholder-owned mutual insurer selling life insurance, annuities, and retirement products since 1868.
life-insuranceannuitiesmutual-insurance
InsuranceTIAA
Owned by Teachers Insurance and Annuity Association of America
American retirement and financial services brand offering 403(b) and 401(k) plans, annuities, and wealth management, operated by the nonprofit Teachers Insurance and Annuity Association of America.
retirementannuities403b-plans
Finance FintechAmeriprise Financial
Owned by Ameriprise Financial, Inc.
Master brand of Ameriprise Financial, Inc., the Minneapolis wealth management and financial services company with $1.7 trillion in assets.
wealth-managementfinancial-advisorsretirement
Finance FintechCorebridge
Owned by Corebridge Financial, Inc.
Retirement and life insurance brand of Corebridge Financial, offering annuities, retirement plans, and life products through AGL, VALIC, and USL.
annuitiesretirementlife-insurance
Competitive Analysis
Market Positioning: Lincoln Financial competes with 6 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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Independent Alternatives to Lincoln Financial
Looking for brands with different ownership structures? These similar brands are not owned by Lincoln National Corporation, giving you alternative choices that support different corporate structures.
InsurancePacific Life
Owned by Pacific Life Insurance Company
Flagship brand of Pacific Life Insurance Company, the policyholder-owned mutual insurer selling life insurance, annuities, and retirement products since 1868.
life-insuranceannuitiesmutual-insurance
Privately Owned
Pacific Life is privately owned, unlike Lincoln Financial which is under a publicly traded parent company.
InsuranceTIAA
Owned by Teachers Insurance and Annuity Association of America
American retirement and financial services brand offering 403(b) and 401(k) plans, annuities, and wealth management, operated by the nonprofit Teachers Insurance and Annuity Association of America.
retirementannuities403b-plans
Privately Owned
TIAA is privately owned, unlike Lincoln Financial which is under a publicly traded parent company.
InsuranceWestern & Southern
Owned by Western & Southern Financial Group, Inc.
Corporate brand of Western & Southern Financial Group, the Cincinnati mutual holding company behind insurers including Gerber Life.
life-insuranceannuitiesmutual-insurance
Privately Owned
Western & Southern is privately owned, unlike Lincoln Financial which is under a publicly traded parent company.
InsuranceMassMutual
Owned by Massachusetts Mutual Life Insurance Company (MassMutual)
Life insurance, annuity, and wealth management brand of Massachusetts Mutual Life Insurance Company, a mutual insurer founded in 1851 and headquartered in Springfield, Massachusetts.
life-insuranceannuitieswealth-management
Privately Owned
MassMutual is privately owned, unlike Lincoln Financial which is under a publicly traded parent company.
InsuranceMassMutual Ascend
Owned by Massachusetts Mutual Life Insurance Company (MassMutual)
Cincinnati-based annuity company subsidiary of MassMutual, acquired as Great American Life Insurance in 2021, selling fixed, indexed, and registered index-linked annuities.
annuitiesretirementfixed-annuities
Privately Owned
MassMutual Ascend is privately owned, unlike Lincoln Financial which is under a publicly traded parent company.
InsuranceMutual of Omaha
Owned by Mutual of Omaha Insurance Company
Policyholder-owned American insurance brand founded in 1909, best known for Medicare Supplement plans and the Mutual of Omaha's Wild Kingdom television franchise.
insurancemedicare-supplementlife-insurance
Privately Owned
Mutual of Omaha is privately owned, unlike Lincoln Financial which is under a publicly traded parent company.
Lincoln National Corporation Stock Information
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