
Keurig Dr Pepper is the corporate brand of Keurig Dr Pepper Inc. (Nasdaq: KDP), a beverage company headquartered in Burlington, Massachusetts. The brand covers the Keurig single-serve brewing system, Dr Pepper soda, Snapple, 7UP, Canada Dry, and dozens of other beverage brands, a business generating approximately $15.4 billion in fiscal year 2025.
Parent Company
Founded
2018
Status
Publicly Traded
Headquarters
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Keurig Dr Pepper | Keurig Dr Pepper | Brand division |
The brand was created in 2018 when Keurig Green Mountain, the K-Cup coffee system maker owned by JAB Holding, merged with Dr Pepper Snapple Group in an $18.7 billion deal that combined America's leading coffee brewer with its third-largest soda company.
The components are century-old brands: Dr Pepper dates to 1885 in Waco, Texas (the oldest major soft drink brand, predating Coca-Cola), Snapple to 1972, and the Keurig system to the 1990s Green Mountain Coffee Roasters pod innovation.
Post-merger the brand became the third force in US beverages behind Coke and Pepsi, built on the K-Cup ecosystem and a broad soda and refreshment portfolio. Cofer took the CEO role in 2023.
Is Keurig Dr Pepper owned by another company?
No, Keurig Dr Pepper is an independent, publicly traded company with no parent organization. The company was formed through the 2018 merger of Keurig Green Mountain and Dr Pepper Snapple Group and trades on NASDAQ under KDP. JAB Holding Company, which held a controlling stake at formation, has fully divested its shares. No single shareholder holds a controlling stake.
Is Keurig Dr Pepper publicly traded?
Yes, Keurig Dr Pepper trades on NASDAQ under the ticker symbol KDP. The company plans to separate into two standalone public companies, Global Coffee Co. and Beverage Co., targeted for late 2026. Each entity is expected to carry its own NASDAQ listing following the separation.
When was Keurig Dr Pepper founded?
Keurig Dr Pepper was formed on July 9, 2018, through the merger of Keurig Green Mountain and Dr Pepper Snapple Group. On April 1, 2026, KDP completed its $18 billion acquisition of JDE Peet's, the most significant expansion in the company's history.
What is Keurig Dr Pepper's revenue?
KDP reported FY2025 net sales of $16.6 billion, up 8.2% from $15.4 billion in FY2024. Adjusted diluted EPS was $2.05, up 7.3%. For 2026, KDP provided guidance of $25.9 to $26.4 billion in net sales, including the JDE Peet's contribution from April onward.
What brands does Keurig Dr Pepper own after the JDE Peet's acquisition?
Following the April 1, 2026 close, KDP's portfolio includes two platforms: Future Global Coffee Co. brands (Keurig, Peet's Coffee, Jacob's, Douwe Egberts, L'OR, Senseo, Tassimo, Moccona) and future Beverage Co. brands (Dr Pepper, 7UP, Snapple, Canada Dry, Mott's, Hawaiian Punch, Schweppes, Crush, GHOST, Bai, Core Hydration). The separation into two independent companies is targeted for late 2026.
What is Keurig Dr Pepper's market position?
Following the JDE Peet's acquisition close, KDP is the world's second-largest coffee business by revenue after Nestle, with a combined coffee portfolio of approximately $16 billion in annual revenue. In North American soft drinks, KDP is the third-largest competitor after Coca-Cola and PepsiCo.
Who will lead Global Coffee Co. and Beverage Co.?
KDP named Rafael Oliveira, formerly CEO of JDE Peet's, as the incoming CEO of the planned Global Coffee Co. spinoff. The CEO search for Beverage Co. was underway as of August 2026. Both companies are targeted to be independent, publicly traded entities by late 2026.
K-Cup environmental criticism: The single-use pod model has drawn persistent criticism over plastic waste, addressed through recyclable pod transitions and sustainability commitments, a category-wide challenge it leads the response to.
Marketing and health scrutiny: As a major soda producer, its brands face the same sugar and health-marketing scrutiny as all beverage makers, with the industry-wide shift to zero-sugar variants and water the shared response.
Product recalls: Occasional product recalls and labeling matters occur across the portfolio, handled through standard FDA and retailer processes.
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Kraft Heinz | USA | 1892 | Mass market | United states | All Genders | |
| Mcdonalds | USA | 1993 | Mass market | Global | All-ages | |
| Nestle | Switzerland | 1938 | Mass market | Global | All-ages | |
| Starbucks | USA | 1971 | Market leader | Global | All-consumers | |
| Keurig Dr Pepper | USA | 1998 | Mass market | United states | All Genders |
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Market Positioning: Keurig Dr Pepper competes with 5 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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