
JLL is the global services brand of Jones Lang LaSalle Incorporated (NYSE: JLL), a publicly traded American commercial real estate services company headquartered in Chicago, Illinois. Adopted as the unified brand in 2014, JLL covers leasing advisory, capital markets, workplace and facilities management, and technology solutions serving property owners, occupiers, and investors in more than 80 countries.
Parent Company
Founded
2014
Status
Publicly Traded
Headquarters
| Brand | Parent Company | Ownership Type |
|---|---|---|
| JLL | Jones Lang LaSalle Incorporated (JLL) | Brand division |
The JLL brand was introduced in 2014 when Jones Lang LaSalle rebranded globally, replacing its full legal name as the everyday commercial identity. The reasoning was simple: clients and competitors worldwide already used the abbreviation, and the shorter name traveled better in digital channels and non-English markets.
Behind the brand sits a much older heritage. Jones Lang Wootton, one of the two predecessor firms, was founded in London in 1783 as an auctioneer and property business. LaSalle Partners, the other half, began in Chicago in 1968. Their 1999 merger created the global company, but it kept the long name for another fifteen years before adopting JLL.
Since 2014, the brand has been extended through acquisitions and product development, including JLL Technologies for data and digital products and the JLL Spark venture arm for proptech investment. The JLL brand now appears on virtually every client touchpoint except the institutional investment management business.
Is JLL publicly traded?
Yes. Jones Lang LaSalle Incorporated trades on the New York Stock Exchange under the ticker JLL. It has been public since the 1999 merger that created the company and is a Fortune 500 member.
When was JLL founded?
JLL was formed in 1999 through the merger of Jones Lang Wootton, founded in London in 1783, and LaSalle Partners, founded in Chicago in 1968. The company adopted the JLL brand worldwide in 2014.
Who is the CEO of JLL?
Christian Ulbrich is chief executive officer and president of JLL. He has held the role since 2016 and is a German national who previously led the company's European and corporate client businesses.
What does JLL do?
JLL provides commercial real estate services including workplace and facilities management, leasing and tenant representation, investment sales and debt advisory, project management, and investment management through LaSalle Investment Management. It operates in more than 80 countries.
What was JLL's revenue in 2025?
JLL reported revenue of $26.1 billion for fiscal year 2025, up 11% year over year, with diluted EPS of $16.40 and adjusted diluted EPS of $18.80. Real Estate Management Services generated about three-quarters of the total.
What is the difference between JLL and LaSalle?
JLL is the master brand covering all services businesses. LaSalle Investment Management is a separately branded subsidiary that manages real estate funds and portfolios for institutional investors, functioning as the company's asset management arm.
JLL carries no independent certifications at the brand level but markets sustainability services as part of the value proposition: it helps clients reduce building emissions, earn green certifications, and manage workplace decarbonization.
The brand's environmental claims are backed by JLL's corporate net-zero commitment for its own operations and its advisory work on sustainable buildings. Its services increasingly include energy efficiency, renewable procurement, and climate-risk analysis for real estate portfolios.
Ethics exposure is typical for large services firms: managing conflicts between advisory and brokerage interests, labor standards in facilities management, and transparency in research publications. No major brand-level scandal is on record.
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Freddie Mac | USA | 1970 | Market leader | United states | Business | |
| Jones Lang Lasalle | USA | 1999 | Mass market | Global | All Genders |
Finance FintechOwned by Federal Home Loan Mortgage Corporation (Freddie Mac)
Freddie Mac's apartment and rental housing finance business, a $496 billion portfolio delivered through the Optigo lender network and the market's leading multifamily credit guarantor.
Finance FintechOwned by Jones Lang LaSalle Incorporated (JLL)
Real estate investment management subsidiary of JLL, serving institutional clients through funds and separate accounts across global property markets.
Market Positioning: JLL competes with 2 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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