Who Owns Avana?

Avana was developed by Greystar Real Estate Partners as part of the company's strategy to create a differentiated portfolio of multifamily brands serving different market segments and resident preferences. Greystar, founded in 1993 by Bob Faith in Charleston, South Carolina, grew from a single-market property management company into one of the world's largest rental housing companies over three decades.

Greystar's growth was driven by its integrated business model, which combines investment management, development, and property management under one platform. This integration allows Greystar to acquire, develop, and manage rental housing properties more efficiently than companies that focus on only one aspect of the real estate value chain. By the mid-2010s, Greystar had grown to manage hundreds of thousands of apartment units across the United States and had begun expanding internationally.

As Greystar's portfolio grew, the company developed a family of residential brands to differentiate its properties by market segment, price point, and resident lifestyle. The Avana brand was created to serve the quality-focused segment of the conventional multifamily market, targeting residents who want quality finishes and convenient amenities but at price points that are more accessible than Greystar's premium urban brands.

Avana communities are designed to offer residents inviting spaces with quality finishes and thoughtful design. The brand's positioning emphasizes quality construction, well-maintained amenities, and a welcoming community environment. Avana communities typically feature amenities including fitness centers, community spaces, swimming pools, and other conveniences that support everyday living.

The Avana brand has been applied to both newly developed properties and to existing properties acquired by Greystar and rebranded under the Avana name. In January 2026, Greystar acquired a 264-unit complex in Maple Grove, Minnesota, and rebranded it as Avana Maple Grove, demonstrating the brand's continued expansion through acquisition and rebranding.

Greystar's multifamily brand portfolio has evolved over time to reflect changes in the rental housing market and resident preferences. The company's brand architecture positions Avana alongside other conventional multifamily brands including Bellamy (high-end urban mid-rise), Birchway (suburban garden-style), and Marlowe (upscale suburban with urban features), each targeting a distinct market segment and resident profile.

Greystar's scale as one of the world's largest rental housing companies provides Avana communities with access to professional property management, maintenance services, and resident amenities that smaller operators may not be able to provide. Greystar's centralized procurement and operational systems allow it to manage large portfolios of properties efficiently, supporting consistent service quality across Avana communities.