Who Owns Blueground?

Blueground was founded in 2012 by Avi Cohen and Tal Barkai as a furnished apartment company offering flexible lease terms for professionals and travelers. The company was established to address the growing demand for short-term and flexible housing solutions in major cities worldwide. This founding vision demonstrated exceptional insight into the changing nature of work and travel, where professionals and digital nomads increasingly sought high-quality, flexible housing solutions that could provide the comfort and convenience of home without the long-term commitment of traditional leases.

Blueground expanded rapidly across major metropolitan markets globally, offering expertly designed, fully-furnished apartments available for flexible lease terms ranging from a month to longer periods. The brand became known for its high-quality, curated living spaces and customer-focused service. This rapid expansion demonstrated Blueground's ability to identify and capitalize on emerging lifestyle trends while building a scalable business model that could serve diverse customer segments across different geographic markets and cultural contexts.

In December 2021, Greystar acquired Blueground, integrating the brand into its comprehensive family of residential brands. This acquisition expanded Greystar's offerings into the furnished apartment segment and strengthened its global presence. This strategic acquisition demonstrated Greystar's recognition of Blueground's market leadership and potential for continued growth while providing the resources needed to scale operations and expand into new markets more effectively.

Following the acquisition, Blueground has continued to expand its portfolio across major cities worldwide, maintaining its focus on expertly designed, fully-furnished homes with flexible leasing options. The brand serves professionals relocating for work, travelers seeking extended stays, and those in transitional housing situations. This continued growth under Greystar ownership demonstrates Blueground's ability to maintain its brand identity and service quality while leveraging the resources and expertise of a larger real estate organization to enhance its market position and operational capabilities.

Blueground continues to operate as a distinct brand within Greystar's portfolio, maintaining its focus on flexible furnished housing and customer service excellence. This distinct brand positioning allows Blueground to maintain its specialized focus on the furnished apartment market while benefiting from the broader resources and strategic guidance of Greystar's comprehensive real estate platform.