Who Owns Marlowe?

Marlowe was developed by Greystar Real Estate Partners as part of the company's strategy to create a differentiated portfolio of multifamily brands serving different market segments and resident preferences. Greystar, founded in 1993 by Bob Faith in Charleston, South Carolina, grew from a single-market property management company into one of the world's largest rental housing companies over three decades.

Greystar's growth was driven by its integrated business model, which combines investment management, development, and property management under one platform. This integration allows Greystar to acquire, develop, and manage rental housing properties more efficiently than companies that focus on only one aspect of the real estate value chain. By the mid-2010s, Greystar had grown to manage hundreds of thousands of apartment units across the United States and had begun expanding internationally.

As Greystar's portfolio grew, the company developed a family of residential brands to differentiate its properties by market segment, price point, and resident lifestyle. The Marlowe brand was created to serve the upscale segment of the suburban multifamily market, targeting affluent suburban residents who seek communities that offer both the spaciousness of garden-style suburban living and the quality finishes and premium amenities of upscale urban apartments.

Marlowe occupies a distinct position within Greystar's brand portfolio, bridging the gap between the premium urban positioning of Bellamy and the practical suburban positioning of Birchway. Marlowe communities are designed for residents who want the best of both worlds: the spaciousness, outdoor amenities, and tranquility of suburban garden-style living combined with the quality finishes, resort-style amenities, and modern design that are typically found in upscale urban apartment communities.

Marlowe communities are designed to pair the classic feel of suburban garden-style communities with upscale features and modern design. The brand emphasizes quality finishes, spacious floor plans, resort-style amenities, and community engagement that supports active suburban lifestyles. Marlowe communities typically feature premium amenities including resort-style swimming pools, state-of-the-art fitness centers, outdoor kitchen and entertainment areas, community lounges, co-working spaces, and other amenities designed to enhance suburban living.

The Marlowe brand has been applied to both newly developed properties and to existing properties acquired by Greystar and repositioned under the Marlowe name. Greystar's development capabilities allow it to build new Marlowe communities from the ground up in affluent suburban locations, while its acquisition and repositioning capabilities allow it to rebrand existing properties that meet the Marlowe quality and location standards.

Greystar's multifamily brand portfolio positions Marlowe as the upscale suburban brand within the conventional multifamily segment, alongside Bellamy (high-end urban mid-rise), Birchway (suburban garden-style at accessible price points), and Avana (quality-focused at accessible price points). This brand architecture allows Greystar to serve a wide range of resident preferences and market segments with differentiated products.

The upscale suburban multifamily market has grown significantly in recent years, driven by demographic trends including the migration of affluent households from urban centers to suburban communities, the adoption of remote work which has reduced the need for urban proximity, and the preference of older millennials and families for more spacious suburban living environments with access to good schools and suburban amenities. These trends have supported demand for upscale suburban apartment communities like those offered under the Marlowe brand.

Greystar's scale as one of the world's largest rental housing companies provides Marlowe communities with access to professional property management, maintenance services, and resident amenities that smaller operators may not be able to provide. Greystar's centralized procurement and operational systems allow it to manage large portfolios of properties efficiently, supporting consistent service quality across Marlowe communities.