
Album is owned by Greystar Real Estate Partners, a privately held international real estate company headquartered in Charleston, South Carolina. Album is Greystar's mid-market active adult brand designed for 55+ residents seeking value-focused, maintenance-free communities with quality finishes and essential amenities at accessible price points. The brand was launched internally by Greystar in 2020.
Parent Company
Founded
2020
Status
Private
Headquarters
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Album | Greystar Real Estate Partners | Brand division |
Greystar launched Album in 2020 as an internal brand initiative. The company had already built two active adult residential brands targeting higher-income 55+ consumers and identified an unmet need for a value-positioned option in the same demographic.
The active adult housing market was growing steadily through the late 2010s, driven by aging baby boomers who preferred purpose-built 55+ communities over traditional single-family retirement. Most operators in that space were clustered at either the budget end or the luxury end. Greystar developed Album to serve the middle-income tier that neither extreme addressed well.
Album communities are designed around a standard set of amenities: fitness centers, clubhouses, social programming, and maintenance-free living. The brand avoids the premium services and premium pricing of luxury active adult communities while still delivering above-average construction quality and professional management.
Since 2020, Album has grown to operate communities across multiple US states. The brand sits within Greystar's broader lifecycle residential portfolio, which spans student housing, conventional multifamily, and several tiers of active adult living.
Is Greystar a publicly traded company?
No, Greystar is a privately held company. The company is not listed on any public stock exchange and remains under the ownership and control of founder Bob Faith and other private investors. Greystar does not publicly report financial results.
When was Greystar founded?
Greystar was founded in 1993 by Bob Faith in Charleston, South Carolina. The company has grown from a regional real estate developer to the largest apartment manager and owner in the United States, with operations in 17 countries.
Who founded Greystar?
Greystar was founded by Bob Faith, who serves as Founder, Chairman, and CEO. Faith established the company with a focus on delivering quality housing solutions and maintaining a people-first company culture. He has led the company for over 30 years.
How many properties does Greystar own and manage?
As of January 1, 2026, Greystar manages 1,014,091 units and owns 119,160 apartments, making it the largest apartment manager and owner in the United States per the NMHC. The company manages approximately $79 billion in gross assets under management, has $36 billion in development projects, and operates in 17 countries with approximately 29,600 team members across 66 offices in 224 markets.
What is Greystar's largest acquisition?
Greystar's largest single acquisition was the purchase of EdR, a manager of college housing communities in the US, for $4.6 billion in June 2018. This transaction established Greystar as a dominant player in student housing. Other significant acquisitions include Monogram Residential Trust's 14,000-unit portfolio for $3 billion (2017), the Wood Partners property management arm adding 38,000 units (2024), and the Grand Peaks partnership adding 11,000 units (September 2025).
Who leads Greystar?
Bob Faith serves as Founder, Chairman, and CEO. Toni Eubanks assumed executive leadership of US Property Management on January 1, 2026, succeeding Andrew Livingstone, who transitioned to Senior Advisor and joined the Greystar Board of Directors after more than 26 years with the company. Eubanks joined Greystar in 2009 and co-led day-to-day operations of the property management business for two years prior to her promotion.
Greystar publishes a corporate ESG report covering all its brands, including Album. The 2024 Greystar Sustainability Report, available at greystar.com, documents energy efficiency programs, water conservation targets, and social impact initiatives across the company's portfolio.
Album communities participate in Greystar's broader energy and water management programs. These include LED lighting retrofits, high-efficiency HVAC systems, and water-saving fixtures. Greystar has not published Album-specific sustainability data separately from its company-wide reporting.
No third-party environmental certification such as LEED or ENERGY STAR has been confirmed for Album communities specifically. Greystar has pursued green building certifications at the asset level on certain properties, but Album-specific certification data is not publicly available as of May 2025.
Album is a relatively young brand, launched in 2020, and has not accumulated a significant independent awards record as of May 2025.
Greystar as a company has received recognition from the National Multifamily Housing Council and various regional real estate associations for operational excellence and portfolio scale. Those recognitions cover Greystar's overall portfolio rather than Album specifically.
Senior Housing News, a trade publication covering the seniors housing sector, has featured Album communities in reporting on the growth of mid-market active adult housing as a segment. These are editorial mentions, not awards.
Album itself has not been subject to recalls or enforcement actions as of May 2025. As a residential housing brand, it is not subject to product safety recalls in the traditional sense. Greystar as a parent company has been subject to several significant legal and regulatory actions that affect all its brands including Album.
FTC deceptive advertising settlement (2024): The Federal Trade Commission reached a settlement with Greystar requiring the company to pay $24 million and to stop advertising rents that did not include mandatory fees. The FTC complaint alleged that Greystar advertised base rents while burying mandatory fees in fine print, making it difficult for consumers to understand the true monthly cost. This settlement applies to Greystar's entire residential portfolio, including Album communities.
California Attorney General settlement (2024): A coalition of nine state attorneys general, led by California's Rob Bonta, reached a $7 million settlement with Greystar over rental housing advertising and fee disclosure practices. The settlement requires Greystar to disclose all mandatory fees upfront in advertising. This applies to Album communities in participating states.
Department of Justice antitrust matter: The DOJ reached a proposed settlement with Greystar related to the use of algorithmic pricing software to set rents. The DOJ alleged that using shared pricing algorithms with competitors could constitute anticompetitive coordination. As of May 2025, the settlement had been proposed but was subject to court approval. This matter involves Greystar's overall pricing practices and is not specific to Album.
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| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Greystar | USA | 2015 | Premium | United states | All Genders | |
| Brookfield Asset Management | USA | 2019 | Luxury | United states | All Genders | |
| Greystar | USA | 2015 | Mass market | United states | All-ages | |
| Greystar | USA | 2015 | Mass market | United states | Unisex | |
| Greystar | USA | 2015 | Mass market | United states | All-ages | |
| Greystar | USA | 2012 | Premium | Global | All-ages |
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