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  4. Album
Album logo
Real Estate

Who Owns Album?

Album is owned by Greystar Real Estate Partners, a privately held international real estate company headquartered in Charleston, South Carolina. Album is Greystar's mid-market active adult brand designed for 55+ residents seeking value-focused, maintenance-free communities with quality finishes and essential amenities at accessible price points. The brand was launched internally by Greystar in 2020.

Parent Company

Greystar Real Estate Partners

Founded

2020

Status

Private

Headquarters

Charleston, South Carolina, USA

Album Timeline

1993
Greystar Real Estate Partners

Parent company established in Charleston, South Carolina, USA

Company Founded
2020

Album

Founded by Greystar Real Estate Partners

Founded
mid rangemass marketUnited Statesunisexenergy efficiencyOfficial Website

Who Owns Album?

  • Parent Company: Greystar Real Estate Partners
  • Ownership Type: Brand division
  • Company Type: Privately Held
BrandParent CompanyOwnership Type
AlbumGreystar Real Estate PartnersBrand division

History of Album

  • Founded: 2020
  • Founders: Greystar Real Estate Partners

Greystar launched Album in 2020 as an internal brand initiative. The company had already built two active adult residential brands targeting higher-income 55+ consumers and identified an unmet need for a value-positioned option in the same demographic.

The active adult housing market was growing steadily through the late 2010s, driven by aging baby boomers who preferred purpose-built 55+ communities over traditional single-family retirement. Most operators in that space were clustered at either the budget end or the luxury end. Greystar developed Album to serve the middle-income tier that neither extreme addressed well.

Album communities are designed around a standard set of amenities: fitness centers, clubhouses, social programming, and maintenance-free living. The brand avoids the premium services and premium pricing of luxury active adult communities while still delivering above-average construction quality and professional management.

Since 2020, Album has grown to operate communities across multiple US states. The brand sits within Greystar's broader lifecycle residential portfolio, which spans student housing, conventional multifamily, and several tiers of active adult living.

About Greystar Real Estate Partners

Is Greystar a publicly traded company?
No, Greystar is a privately held company. The company is not listed on any public stock exchange and remains under the ownership and control of founder Bob Faith and other private investors. Greystar does not publicly report financial results.

When was Greystar founded?
Greystar was founded in 1993 by Bob Faith in Charleston, South Carolina. The company has grown from a regional real estate developer to the largest apartment manager and owner in the United States, with operations in 17 countries.

Who founded Greystar?
Greystar was founded by Bob Faith, who serves as Founder, Chairman, and CEO. Faith established the company with a focus on delivering quality housing solutions and maintaining a people-first company culture. He has led the company for over 30 years.

How many properties does Greystar own and manage?
As of January 1, 2026, Greystar manages 1,014,091 units and owns 119,160 apartments, making it the largest apartment manager and owner in the United States per the NMHC. The company manages approximately $79 billion in gross assets under management, has $36 billion in development projects, and operates in 17 countries with approximately 29,600 team members across 66 offices in 224 markets.

What is Greystar's largest acquisition?
Greystar's largest single acquisition was the purchase of EdR, a manager of college housing communities in the US, for $4.6 billion in June 2018. This transaction established Greystar as a dominant player in student housing. Other significant acquisitions include Monogram Residential Trust's 14,000-unit portfolio for $3 billion (2017), the Wood Partners property management arm adding 38,000 units (2024), and the Grand Peaks partnership adding 11,000 units (September 2025).

Who leads Greystar?
Bob Faith serves as Founder, Chairman, and CEO. Toni Eubanks assumed executive leadership of US Property Management on January 1, 2026, succeeding Andrew Livingstone, who transitioned to Senior Advisor and joined the Greystar Board of Directors after more than 26 years with the company. Eubanks joined Greystar in 2009 and co-led day-to-day operations of the property management business for two years prior to her promotion.

  • Founded: 1993
  • Headquarters: Charleston, South Carolina, USA
  • Company Type: Privately Held
  • Revenue: ~$10.3B (FY2025 estimated)
  • Employees: ~29,600

Visit Greystar Real Estate Partners website

View full company profile for Greystar Real Estate Partners

Where Is Album Made / Based?

  • Headquarters: Charleston, South Carolina, USA

Album Categories & Tags

Real EstateActive Adult55 PlusMid MarketResidential

Album Sustainability & Ethics

Greystar publishes a corporate ESG report covering all its brands, including Album. The 2024 Greystar Sustainability Report, available at greystar.com, documents energy efficiency programs, water conservation targets, and social impact initiatives across the company's portfolio.

Album communities participate in Greystar's broader energy and water management programs. These include LED lighting retrofits, high-efficiency HVAC systems, and water-saving fixtures. Greystar has not published Album-specific sustainability data separately from its company-wide reporting.

No third-party environmental certification such as LEED or ENERGY STAR has been confirmed for Album communities specifically. Greystar has pursued green building certifications at the asset level on certain properties, but Album-specific certification data is not publicly available as of May 2025.

Awards & Recognition

Album is a relatively young brand, launched in 2020, and has not accumulated a significant independent awards record as of May 2025.

Greystar as a company has received recognition from the National Multifamily Housing Council and various regional real estate associations for operational excellence and portfolio scale. Those recognitions cover Greystar's overall portfolio rather than Album specifically.

Senior Housing News, a trade publication covering the seniors housing sector, has featured Album communities in reporting on the growth of mid-market active adult housing as a segment. These are editorial mentions, not awards.

Album Recalls & Controversies

Album itself has not been subject to recalls or enforcement actions as of May 2025. As a residential housing brand, it is not subject to product safety recalls in the traditional sense. Greystar as a parent company has been subject to several significant legal and regulatory actions that affect all its brands including Album.

FTC deceptive advertising settlement (2024): The Federal Trade Commission reached a settlement with Greystar requiring the company to pay $24 million and to stop advertising rents that did not include mandatory fees. The FTC complaint alleged that Greystar advertised base rents while burying mandatory fees in fine print, making it difficult for consumers to understand the true monthly cost. This settlement applies to Greystar's entire residential portfolio, including Album communities.

California Attorney General settlement (2024): A coalition of nine state attorneys general, led by California's Rob Bonta, reached a $7 million settlement with Greystar over rental housing advertising and fee disclosure practices. The settlement requires Greystar to disclose all mandatory fees upfront in advertising. This applies to Album communities in participating states.

Department of Justice antitrust matter: The DOJ reached a proposed settlement with Greystar related to the use of algorithmic pricing software to set rents. The DOJ alleged that using shared pricing algorithms with competitors could constitute anticompetitive coordination. As of May 2025, the settlement had been proposed but was subject to court approval. This matter involves Greystar's overall pricing practices and is not specific to Album.

Brands Owned by Greystar Real Estate Partners

AccoladeReal Estate

Accolade

Owned by Greystar Real Estate Partners

Greystar's student housing brand providing thoughtful amenities and inclusive environments near college campuses across the United States.

real-estatestudent-housingcollege
AvanaReal Estate

Avana

Owned by Greystar Real Estate Partners

Greystar Real Estate Partners' quality-focused multifamily residential brand offering apartment communities with quality finishes, inviting spaces, and convenient amenities at accessible price points across the United States; one of several Greystar conventional multifamily brands alongside Bellamy, Birchway, and Marlowe.

real-estatemultifamilyquality
BellamyReal Estate

Bellamy

Owned by Greystar Real Estate Partners

Greystar Real Estate Partners' high-end urban mid-rise multifamily brand offering premium apartment communities with modern design, quality finishes, and convenient access to city amenities; one of several Greystar conventional multifamily brands alongside Avana, Birchway, and Marlowe.

real-estatemultifamilyurban
BirchwayReal Estate

Birchway

Owned by Greystar Real Estate Partners

Greystar's suburban garden-style brand offering comfortable, practical communities with tranquility and convenience for families and individuals.

real-estatemultifamilysuburban
BluegroundReal Estate

Blueground

Owned by Greystar Real Estate Partners

Global furnished apartment brand offering flexible, fully-furnished homes with expert design and curation for flexible-term living across major cities worldwide.

real-estatefurnished-apartmentsflexible-leasing
CanvasReal Estate

Canvas

Owned by Greystar Real Estate Partners

Greystar's pan-European student and young professional housing brand offering designed apartments with flexible leasing across major European cities.

real-estatestudent-housingyoung-professional
View all brands owned by Greystar Real Estate Partners

Album Ownership: Pros & Cons

Advantages

  • +Greystar's scale as the world's largest apartment manager delivers professional property management at costs independent operators cannot match
  • +The mid-market positioning in active adult housing serves a demographic that luxury and budget operators both underserve
  • +Greystar's national footprint allows Album to expand into new markets without building a new operational infrastructure for each property
  • +Private ownership insulates Album from short-term public market pressure on quarterly results

Considerations

  • -Greystar's 2024 FTC and state attorney general settlements over fee transparency affect all its brands, including Album, and may require ongoing compliance investment
  • -The DOJ algorithmic pricing matter introduces regulatory uncertainty around rent-setting practices across the portfolio
  • -Album communities compete in markets with no shortage of alternatives, from independent regional operators to other national brands
  • -As a brand division rather than a standalone company, Album has no independent financial reporting, making it difficult to assess performance separately from Greystar's portfolio

Frequently Asked Questions About Album

Sources & Further Reading

  • Album Living Official Website
  • Greystar Real Estate Partners Official Website
  • Greystar ESG and Sustainability Report 2024
  • FTC: Greystar Settlement Press Release
  • California Attorney General: Greystar Settlement
  • Justice Department: Greystar Antitrust Matter
  • National Multifamily Housing Council Active Adult Report
  • NIC: National Investment Center for Seniors Housing and Care
  • Wikidata: Greystar Real Estate Partners

Competitors to Album

These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.

BrandParent CompanyCountryFoundedMarket PositionPrimary MarketGender Target
EverleighEverleighSister Brand
Greystar
USA
2015
PremiumUnited statesAll Genders
Manhattan WestManhattan West
Brookfield Asset Management
USA
2019
LuxuryUnited statesAll Genders
AccoladeAccoladeSister Brand
Greystar
USA
2015
Mass marketUnited statesAll-ages
AvanaAvanaSister Brand
Greystar
USA
2015
Mass marketUnited statesUnisex
BirchwayBirchwaySister Brand
Greystar
USA
2015
Mass marketUnited statesAll-ages
BluegroundBluegroundSister Brand
Greystar
USA
2012
PremiumGlobalAll-ages

Learn More About Competitors

EverleighReal Estate

Everleigh

Owned by Greystar Real Estate Partners

Greystar's upscale active adult apartment brand offering premium 55+ rental homes with elevated amenities and lifestyle programming in major US metropolitan markets.

real-estateactive-adult55-plus
Manhattan WestReal Estate

Manhattan West

Owned by Brookfield Asset Management Ltd.

Mixed-use development in Hudson Yards, Manhattan, featuring office towers, residential, hotel, and retail space, owned by Brookfield Properties.

real-estateofficeresidential
AccoladeReal Estate

Accolade

Owned by Greystar Real Estate Partners

Greystar's student housing brand providing thoughtful amenities and inclusive environments near college campuses across the United States.

real-estatestudent-housingcollege
AvanaReal Estate

Avana

Owned by Greystar Real Estate Partners

Greystar Real Estate Partners' quality-focused multifamily residential brand offering apartment communities with quality finishes, inviting spaces, and convenient amenities at accessible price points across the United States; one of several Greystar conventional multifamily brands alongside Bellamy, Birchway, and Marlowe.

real-estatemultifamilyquality
BirchwayReal Estate

Birchway

Owned by Greystar Real Estate Partners

Greystar's suburban garden-style brand offering comfortable, practical communities with tranquility and convenience for families and individuals.

real-estatemultifamilysuburban
BluegroundReal Estate

Blueground

Owned by Greystar Real Estate Partners

Global furnished apartment brand offering flexible, fully-furnished homes with expert design and curation for flexible-term living across major cities worldwide.

real-estatefurnished-apartmentsflexible-leasing

Competitive Analysis

Market Positioning: Album competes with 6 brands in the same categories, ranging from mass market to luxury positioning.

Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.

Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.

Independent Alternatives to Album

Looking for brands with different ownership structures? These similar brands are not owned by Greystar Real Estate Partners, giving you alternative choices that support different corporate structures.

Clayton HomesReal Estate

Clayton Homes

Owned by Berkshire Hathaway

American manufactured housing brand producing prefabricated and modular homes, owned by Berkshire Hathaway and headquartered in Maryville, Tennessee.

manufactured-housingmodular-homesprefabricated-homes
Publicly Traded

Clayton Homes is owned by Berkshire Hathaway, a public company, a different structure than Album's parent.

Manhattan WestReal Estate

Manhattan West

Owned by Brookfield Asset Management Ltd.

Mixed-use development in Hudson Yards, Manhattan, featuring office towers, residential, hotel, and retail space, owned by Brookfield Properties.

real-estateofficeresidential
Publicly Traded

Manhattan West is owned by Brookfield Asset Management Ltd., a public company, a different structure than Album's parent.

The GalleriaReal Estate

The Galleria

Owned by Simon Property Group, Inc.

Premier upscale mixed-use complex in Houston's Uptown District featuring over 300 fine stores and restaurants, two Westin Hotels, office towers, and an Olympic-size ice skating rink.

real-estateretailmixed-use
Publicly Traded

The Galleria is owned by Simon Property Group, Inc., a public company, a different structure than Album's parent.

Brookfield PlaceReal Estate

Brookfield Place

Owned by Brookfield Asset Management Ltd.

Iconic mixed-use office, retail, and cultural complex with locations in New York, Toronto, and Sydney, owned and operated by Brookfield Properties.

mixed-useofficeretail
Publicly Traded

Brookfield Place is owned by Brookfield Asset Management Ltd., a public company, a different structure than Album's parent.

MetLife BuildingReal Estate

MetLife Building

Owned by Tishman Speyer

58-story Class A office tower at 200 Park Avenue in Midtown Manhattan, fully owned by Irvine Company since 2024. Built in 1963 as the Pan Am Building.

real-estateoffice-towercommercial-property
Privately Owned

MetLife Building is owned by Tishman Speyer, offering a different ownership alternative.

Rockefeller CenterReal Estate

Rockefeller Center

Owned by Tishman Speyer

Iconic 13-building mixed-use complex in Midtown Manhattan, owned by Tishman Speyer and the Crown family, featuring office space, retail, dining, and attractions including Top of the Rock.

real-estateofficeretail
Privately Owned

Rockefeller Center is owned by Tishman Speyer, offering a different ownership alternative.

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Last reviewed: May 25, 2025 · Reviewed by Who Brands Editorial Team