Who Owns Album?

Album was launched by Greystar in 2020 as the company's mid-market active adult brand. The brand was developed to serve middle-income 55+ residents seeking value-focused, maintenance-free communities with quality finishes and essential amenities. This strategic launch demonstrated Greystar's ability to identify market gaps and develop specialized brands that address specific demographic needs in the active adult housing market. The creation of Album represented Greystar's recognition of the growing demand for affordable, high-quality active adult communities that could serve middle-income seniors without compromising on quality or essential amenities.

Album communities are designed to provide active adults with quality living experiences at accessible price points. The brand emphasizes warm, welcoming environments, quality construction, and essential amenities that support active, engaged lifestyles without premium pricing. This focus on value and quality has positioned Album as an attractive option for middle-income seniors seeking maintenance-free living. The brand's value proposition addresses a critical market need by providing high-quality active adult communities that are financially accessible to middle-income residents who may not qualify for luxury options but desire more than basic housing.

Album communities feature essential amenities including fitness centers, social activities, and community programming designed to support active, engaged lifestyles. The brand focuses on creating welcoming communities where residents can enjoy maintenance-free living and community engagement. These communities are designed to promote social interaction, physical wellness, and independent living while providing the convenience and security that active adult residents value. The thoughtful design of Album communities reflects Greystar's understanding of the specific needs and preferences of active 55+ residents who seek both independence and community connection.

Throughout its development, Album has positioned itself as a mid-market active adult brand, complementing Greystar's luxury Overture brand and upscale Everleigh brand. The brand continues to expand its portfolio across major US markets where demand for mid-market active adult housing is strong. Album's growth reflects the increasing demand for affordable, high-quality active adult communities and Greystar's ability to serve diverse market segments within the senior living industry. The brand's successful expansion demonstrates Greystar's strategic approach to market segmentation and its ability to develop targeted solutions that address specific demographic and income-level needs within the broader active adult housing market.