Who Owns Album?
Album is owned by Greystar Real Estate Partners, a privately held international real estate company headquartered in Charleston, South Carolina. Album is Greystar's mid-market active adult brand designed for 55+ residents seeking value-focused, maintenance-free communities with quality finishes and essential amenities at accessible price points. The brand was launched internally by Greystar in 2020.
Parent Company
Greystar Real Estate Partners
Founded
2020
Status
Private
Headquarters
Charleston, South Carolina, USA
Who Owns Album?
- Parent Company: Greystar Real Estate Partners
- Ownership Type: Brand division
- Company Type: Privately Held
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Album | Greystar Real Estate Partners | Brand division |
History of Album
- Founded: 2020
- Founders: Greystar Real Estate Partners
Greystar launched Album in 2020 as an internal brand initiative. The company had already built two active adult residential brands targeting higher-income 55+ consumers and identified an unmet need for a value-positioned option in the same demographic.
The active adult housing market was growing steadily through the late 2010s, driven by aging baby boomers who preferred purpose-built 55+ communities over traditional single-family retirement. Most operators in that space were clustered at either the budget end or the luxury end. Greystar developed Album to serve the middle-income tier that neither extreme addressed well.
Album communities are designed around a standard set of amenities: fitness centers, clubhouses, social programming, and maintenance-free living. The brand avoids the premium services and premium pricing of luxury active adult communities while still delivering above-average construction quality and professional management.
Since 2020, Album has grown to operate communities across multiple US states. The brand sits within Greystar's broader lifecycle residential portfolio, which spans student housing, conventional multifamily, and several tiers of active adult living.
About Greystar Real Estate Partners
Is Greystar a publicly traded company?
No, Greystar is a privately held company. The company is not listed on any public stock exchange and remains under the ownership and control of Bob Faith and other private investors.
When was Greystar founded?
Greystar was founded in 1993 by Bob Faith in Charleston, South Carolina. The company has grown significantly since its founding to become one of the largest residential real estate companies globally.
Who founded Greystar?
Greystar was founded by Bob Faith, who serves as chairman and CEO. Faith established the company with a focus on delivering quality housing solutions and maintaining a people-first company culture.
How many properties does Greystar own and manage?
As of 2025, Greystar manages over $76 billion in gross assets under management across multiple countries. The company operates in 17 countries with 66 offices representing 224 markets and manages hundreds of thousands of residential units, with over 29,600 team members globally.
What is Greystar's largest acquisition?
Greystar's largest acquisition was the purchase of EdR, a manager of college housing communities in the US, for $4.6 billion in June 2018. This transaction significantly expanded Greystar's presence in the student housing sector.
- Founded: 1993
- Headquarters: Charleston, South Carolina, USA
- Company Type: Privately Held
- Revenue: approximately $10.3 billion (FY2025 estimated)
- Employees: Approximately 29,600
Where Is Album Made / Based?
- Headquarters: Charleston, South Carolina, USA
Album Sustainability & Ethics
Greystar publishes a corporate ESG report covering all its brands, including Album. The 2024 Greystar Sustainability Report, available at greystar.com, documents energy efficiency programs, water conservation targets, and social impact initiatives across the company's portfolio.
Album communities participate in Greystar's broader energy and water management programs. These include LED lighting retrofits, high-efficiency HVAC systems, and water-saving fixtures. Greystar has not published Album-specific sustainability data separately from its company-wide reporting.
No third-party environmental certification such as LEED or ENERGY STAR has been confirmed for Album communities specifically. Greystar has pursued green building certifications at the asset level on certain properties, but Album-specific certification data is not publicly available as of May 2025.
Awards & Recognition
Album is a relatively young brand, launched in 2020, and has not accumulated a significant independent awards record as of May 2025.
Greystar as a company has received recognition from the National Multifamily Housing Council and various regional real estate associations for operational excellence and portfolio scale. Those recognitions cover Greystar's overall portfolio rather than Album specifically.
Senior Housing News, a trade publication covering the seniors housing sector, has featured Album communities in reporting on the growth of mid-market active adult housing as a segment. These are editorial mentions, not awards.
Album Recalls & Controversies
Album itself has not been subject to recalls or enforcement actions as of May 2025. As a residential housing brand, it is not subject to product safety recalls in the traditional sense. Greystar as a parent company has been subject to several significant legal and regulatory actions that affect all its brands including Album.
FTC deceptive advertising settlement (2024): The Federal Trade Commission reached a settlement with Greystar requiring the company to pay $24 million and to stop advertising rents that did not include mandatory fees. The FTC complaint alleged that Greystar advertised base rents while burying mandatory fees in fine print, making it difficult for consumers to understand the true monthly cost. This settlement applies to Greystar's entire residential portfolio, including Album communities.
California Attorney General settlement (2024): A coalition of nine state attorneys general, led by California's Rob Bonta, reached a $7 million settlement with Greystar over rental housing advertising and fee disclosure practices. The settlement requires Greystar to disclose all mandatory fees upfront in advertising. This applies to Album communities in participating states.
Department of Justice antitrust matter: The DOJ reached a proposed settlement with Greystar related to the use of algorithmic pricing software to set rents. The DOJ alleged that using shared pricing algorithms with competitors could constitute anticompetitive coordination. As of May 2025, the settlement had been proposed but was subject to court approval. This matter involves Greystar's overall pricing practices and is not specific to Album.
Brands Owned by Greystar Real Estate Partners
- Accolade - Greystar's student housing brand providing thoughtful amenities and inclusive en...
- Avana - Greystar Real Estate Partners' quality-focused multifamily residential brand off...
- Bellamy - Greystar Real Estate Partners' high-end urban mid-rise multifamily brand offerin...
- Birchway - Greystar's suburban garden-style brand offering comfortable, practical communiti...
- Blueground - Global furnished apartment brand offering flexible, fully-furnished homes with e...
- Canvas - Greystar's European student and young professional brand providing authentic, im...
- Marlowe - Greystar's upscale suburban brand pairing classic garden-style comfort with urba...
- Overture - Music notation software developed by Don Williams and published by Sonic Scores,...
- Summerwell - Greystar's brand dedicated to purpose-built, professionally-managed single-famil...
Album Ownership: Pros & Cons
Advantages
- +Greystar's scale as the world's largest apartment manager delivers professional property management at costs independent operators cannot match
- +The mid-market positioning in active adult housing serves a demographic that luxury and budget operators both underserve
- +Greystar's national footprint allows Album to expand into new markets without building a new operational infrastructure for each property
- +Private ownership insulates Album from short-term public market pressure on quarterly results
Considerations
- -Greystar's 2024 FTC and state attorney general settlements over fee transparency affect all its brands, including Album, and may require ongoing compliance investment
- -The DOJ algorithmic pricing matter introduces regulatory uncertainty around rent-setting practices across the portfolio
- -Album communities compete in markets with no shortage of alternatives, from independent regional operators to other national brands
- -As a brand division rather than a standalone company, Album has no independent financial reporting, making it difficult to assess performance separately from Greystar's portfolio
Frequently Asked Questions About Album
Sources & Further Reading
- Album Living Official Website
- Greystar Real Estate Partners Official Website
- Greystar ESG and Sustainability Report 2024
- FTC: Greystar Settlement Press Release
- California Attorney General: Greystar Settlement
- Justice Department: Greystar Antitrust Matter
- National Multifamily Housing Council Active Adult Report
- NIC: National Investment Center for Seniors Housing and Care
- Wikidata: Greystar Real Estate Partners
Competitors to Album
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Hines | Canada | 2021 | Premium | Canada | All-ages | |
| Brookfield Asset Management | USA | 2019 | Luxury | United states | All-ages | |
| Greystar | USA | 2015 | Mass market | United states | All-ages | |
| Greystar | USA | 2015 | Mass market | United states | Unisex | |
| Greystar | USA | 2015 | Mass market | United states | All-ages | |
| Greystar | USA | 2012 | Premium | Global | All-ages |
Learn More About Competitors
CIBC Square
Owned by Hines
Major mixed-use development in Toronto featuring office towers, residential units, and retail space, co-developed and managed by Hines and Ivanhoé Cambridge.
Manhattan West
Owned by Brookfield Asset Management Ltd.
Major mixed-use development in Hudson Yards featuring office towers, residential, hotel, and retail space, developed and operated by Brookfield Properties.
Accolade
Owned by Greystar Real Estate Partners
Greystar's student housing brand providing thoughtful amenities and inclusive environments near college campuses across the United States.
Avana
Owned by Greystar Real Estate Partners
Greystar Real Estate Partners' quality-focused multifamily residential brand offering apartment communities with quality finishes, inviting spaces, and convenient amenities at accessible price points across the United States; one of several Greystar conventional multifamily brands alongside Bellamy, Birchway, and Marlowe.
Birchway
Owned by Greystar Real Estate Partners
Greystar's suburban garden-style brand offering comfortable, practical communities with tranquility and convenience for families and individuals.
Blueground
Owned by Greystar Real Estate Partners
Global furnished apartment brand offering flexible, fully-furnished homes with expert design and curation for flexible-term living across major cities worldwide.
Competitive Analysis
Market Positioning: Album competes with 6 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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