Everleigh is a brand of Greystar Real Estate Partners, a privately held international real estate company founded in 1993 by Bob Faith and headquartered in Charleston, South Carolina. Everleigh is Greystar's upscale active adult brand, offering premium apartment homes for residents aged 55 and older. Communities feature upscale finishes, fitness centers, social programming, and maintenance-free living. Everleigh is positioned between Greystar's luxury Overture brand and mid-market Album brand in the active adult segment. Greystar manages over $76 billion in gross assets and operates in 17 countries.
Parent Company
Greystar Real Estate Partners
Founded
2015
Status
Private
Headquarters
Charleston, South Carolina, USA
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Everleigh | Greystar Real Estate Partners | Brand division |
Everleigh was launched by Greystar in 2015 as the company's upscale active adult brand. The brand was developed to serve affluent residents aged 55 and older seeking premium apartment homes with elevated amenities and lifestyle programming, without the high cost of luxury communities or the limited features of mid-market options.
Everleigh communities are designed to provide active adults with upscale residential experiences featuring premium finishes, spacious floor plans, and comprehensive amenities. The brand emphasizes quality construction, thoughtful design, and community programming that supports residents' active lifestyles. Unlike assisted living or senior care facilities, Everleigh communities are standard rental apartments restricted to residents aged 55 and older, with no medical care or assistance services provided.
Everleigh communities feature amenities including fitness centers, wellness programs, social activities, club rooms, outdoor spaces, and sometimes dining options. The brand focuses on creating communities where residents can pursue their interests and maintain active, socially connected lifestyles without the maintenance responsibilities of homeownership.
Greystar has expanded Everleigh across major US metropolitan markets. In 2023, Greystar announced that Everleigh Deerfield, an active adult community in Illinois, began pre-leasing. The brand continues to develop new communities in markets with strong demand from affluent 55+ renters seeking maintenance-free, amenity-rich living.
Is Greystar a publicly traded company?
No, Greystar is a privately held company. The company is not listed on any public stock exchange and remains under the ownership and control of Bob Faith and other private investors.
When was Greystar founded?
Greystar was founded in 1993 by Bob Faith in Charleston, South Carolina. The company has grown significantly since its founding to become one of the largest residential real estate companies globally.
Who founded Greystar?
Greystar was founded by Bob Faith, who serves as chairman and CEO. Faith established the company with a focus on delivering quality housing solutions and maintaining a people-first company culture.
How many properties does Greystar own and manage?
As of 2025, Greystar manages over $76 billion in gross assets under management across multiple countries. The company operates in 17 countries with 66 offices representing 224 markets and manages hundreds of thousands of residential units, with over 29,600 team members globally.
What is Greystar's largest acquisition?
Greystar's largest acquisition was the purchase of EdR, a manager of college housing communities in the US, for $4.6 billion in June 2018. This transaction significantly expanded Greystar's presence in the student housing sector.
Everleigh operates under Greystar's corporate sustainability framework.
Energy Efficiency: Everleigh communities incorporate energy-efficient building design, including LED lighting, efficient HVAC systems, and energy-rated appliances. These features reduce operating costs and environmental impact while lowering utility costs for residents.
Accessible Design: Everleigh communities incorporate accessible design principles and universal design features that accommodate diverse mobility needs, including wider doorways, step-free entries, and accessible common areas.
Community Programming: Everleigh emphasizes social connection through organized activities, clubs, fitness classes, and events designed to build community among residents. This programming addresses social isolation, a significant concern among older adults living alone.
Green Building: Greystar incorporates green building standards across its development portfolio, including sustainable materials, water-efficient landscaping, and waste reduction during construction. Everleigh communities participate in these programs.
Pricing and Affordability: Everleigh's upscale positioning places rents above conventional apartment rates, which has drawn some criticism regarding the affordability of active adult rental housing. Critics note that the gap between market-rate apartments and active adult communities like Everleigh can exclude middle-income seniors who do not qualify for subsidized housing but cannot afford premium rents.
Age-Restricted Housing Concerns: Age-restricted communities (55+) have been subject to debate regarding social segregation by age. Some urban planners and sociologists argue that age-restricted developments reduce intergenerational interaction and contribute to age-based segregation in housing. Everleigh and other active adult brands respond that their communities provide amenities and social programming specifically designed for the 55+ demographic, and that residents choose these communities voluntarily.
HOA and Lease Terms: As rental communities, Everleigh properties operate under lease agreements that include community rules and age verification requirements. Some residents have raised concerns about lease terms, rent increases at renewal, and community rules governing guests, pets, and modifications.
Real Estate Development Disputes: Like all real estate developers, Greystar has faced occasional community opposition to new Everleigh developments, typically related to zoning, density, traffic, and impact on local infrastructure. These disputes are common in residential development and are not specific to the Everleigh brand.
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Greystar | USA | 2020 | Mass market | United states | Unisex | |
| Greystar | USA | 2015 | Premium | United states | All Genders | |
| Brookfield Asset Management | USA | 2019 | Luxury | United states | All Genders | |
| Greystar | USA | 2015 | Mass market | United states | All-ages | |
| Greystar | USA | 2015 | Mass market | United states | Unisex | |
| Greystar | USA | 2015 | Mass market | United states | All-ages |
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Greystar's mid-market active adult brand offering value-focused, maintenance-free communities for 55+ residents seeking quality living with essential amenities.
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Market Positioning: Everleigh competes with 6 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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