Who Owns Everleigh?
Everleigh is owned by Greystar Real Estate Partners, a privately held international real estate company. Everleigh is Greystar's upscale active adult brand designed for 55+ residents seeking elevated residential experiences with premium finishes, comprehensive amenities, and opportunities to pursue passions in connected communities.
Parent Company
Greystar Real Estate Partners
Founded
2015
Status
Private
Headquarters
Charleston, South Carolina, USA
Who Owns Everleigh?
- Parent Company: Greystar Real Estate Partners
- Ownership Type: Wholly owned
- Company Type: Privately Held
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Everleigh | Greystar Real Estate Partners | Wholly owned |
History of Everleigh
- Founded: 2015
- Founders: Greystar Real Estate Partners (internal development)
Everleigh was launched by Greystar in 2015 as the company's upscale active adult brand. This founding vision demonstrated exceptional insight into the growing demand for premium active adult solutions while establishing a distinctive approach that would define the residential category for generations. The brand was developed to serve affluent 55+ residents seeking premium apartment homes with elevated amenities and lifestyle opportunities. This strategic positioning demonstrated Everleigh's exceptional ability to create differentiated residential solutions while maintaining consistent brand positioning and quality standards that would define the brand for decades.
Everleigh communities are designed to provide active adults with upscale residential experiences featuring premium finishes, spacious floor plans, and comprehensive amenities. This period of excellence demonstrated Everleigh's exceptional ability to scale operations while maintaining consistent brand positioning and quality standards across multiple residential segments. The brand emphasizes quality construction, thoughtful design, and community engagement that supports residents' active, connected lifestyles. This strategic diversification demonstrated Everleigh's exceptional ability to serve multiple consumer segments while maintaining its core brand identity and market leadership in the residential industry.
Everleigh communities feature premium amenities including fitness centers, wellness programs, social activities, and dining options designed to support active, engaged lifestyles. This continued evolution demonstrated Everleigh's exceptional ability to maintain market relevance while adapting to changing residential requirements and lifestyle preferences. The brand focuses on creating vibrant communities where residents can pursue their passions and maintain active, connected relationships. This continued excellence demonstrates Everleigh's exceptional ability to maintain market leadership while adapting to changing residential dynamics and regulatory requirements.
Throughout its development, Everleigh has positioned itself as an upscale active adult brand, complementing Greystar's luxury Overture brand and mid-market Album brand. This continued excellence demonstrated Everleigh's exceptional ability to maintain market leadership while adapting to changing residential dynamics and consumer preferences. The brand continues to expand its portfolio across major US markets. In 2023, Greystar announced that Everleigh Deerfield, an active adult community in Illinois, began pre-leasing, demonstrating the brand's continued expansion. The brand's continued success represents a significant milestone in the evolution of active adult living and consumer-focused residential solutions.
About Greystar Real Estate Partners
Greystar operates as a fully integrated real estate company specializing in investment management, development, and property management of rental housing properties. The company's business model focuses on acquiring, developing, and managing high-quality residential properties across multiple segments including conventional multifamily, student housing, active adult communities, and single-family rentals.
The company employs over 29,600 team members worldwide and maintains a presence in 66 offices across 224 markets globally. Greystar generates revenue through property management fees, development profits, and investment returns from its real estate portfolio. Estimated 2025 revenue was approximately $10.3 billion across management services, development and construction, and investment management divisions.
Greystar's portfolio spans multiple property types and market segments, including conventional apartments, student housing, active adult communities, single-family rentals, and furnished apartments. The company maintains significant operations in major markets across North America, Europe, South America, and the Asia-Pacific region.
- Founded: 1993
- Headquarters: Charleston, South Carolina, USA
- Company Type: Privately Held
Where Is Everleigh Made / Based?
- Headquarters: Charleston, South Carolina, USA
- Manufacturing / Operations: United States
Brands Owned by Greystar Real Estate Partners
- Accolade - Greystar's student housing brand providing thoughtful amenities and inclusive en...
- Album - Greystar's mid-market active adult brand offering value-focused, maintenance-fre...
- Avana - Greystar Real Estate Partners' quality-focused multifamily residential brand off...
- Bellamy - Greystar Real Estate Partners' high-end urban mid-rise multifamily brand offerin...
- Birchway - Greystar's suburban garden-style brand offering comfortable, practical communiti...
- Blueground - Global furnished apartment brand offering flexible, fully-furnished homes with e...
- Canvas - Greystar's European student and young professional brand providing authentic, im...
- Marlowe - Greystar's upscale suburban brand pairing classic garden-style comfort with urba...
- Overture - Greystar Real Estate Partners' luxury active adult apartment brand offering main...
- Summerwell - Greystar's brand dedicated to purpose-built, professionally-managed single-famil...
Everleigh Ownership: Pros & Cons
Advantages
- +Upscale positioning in the active adult market
- +Premium finishes and spacious floor plans
- +Comprehensive amenities and services
- +Community engagement and social programming
- +Strong brand focus on active, connected lifestyles
- +Access to professional management and services
- +Vibrant communities fostering resident engagement
- +Established market presence in active adult segment
Considerations
- -Dependence on US real estate market conditions
- -Competition from other upscale active adult providers
- -Market sensitivity to 55+ demographic demand
- -Tenant dependency for revenue generation
- -Economic cycles affecting residential real estate valuations
- -Regulatory complexity in managing active adult communities
- -Premium pricing compared to other active adult options
- -Demographic shifts affecting target market demand
Frequently Asked Questions About Everleigh
Competitors to Everleigh
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Hines | Canada | 2021 | Mass Market | Global | Male | |
| Brookfield Asset Management | USA | 2019 | Mass Market | North America | Male | |
| Brookfield Asset Management | USA | 1985 | Mass Market | North America | All Genders | |
| Tishman Speyer | USA | 1963 | Mass Market | North America | All Genders | |
| Tishman Speyer | USA | 1930 | Mass Market | North America | Male | |
| Tishman Speyer | USA | 2018 | Mass Market | North America | All Genders |
Learn More About Competitors

CIBC Square
Owned by Hines
Major mixed-use development in Toronto featuring office towers, residential units, and retail space, co-developed and managed by Hines and Ivanhoé Cambridge.

Manhattan West
Owned by Brookfield Asset Management Ltd.
Major mixed-use development in Hudson Yards featuring office towers, residential, hotel, and retail space, developed and operated by Brookfield Properties.

Brookfield Place
Owned by Brookfield Asset Management Ltd.
Iconic mixed-use office, retail, and cultural complex with locations in New York, Toronto, and Sydney, owned and operated by Brookfield Properties.

MetLife Building
Owned by Tishman Speyer
Premier 58-story office tower at 200 Park Avenue in Midtown Manhattan, owned and operated by Tishman Speyer, featuring Class A office space and retail.

Rockefeller Center
Owned by Tishman Speyer
Iconic mixed-use complex in Midtown Manhattan featuring office space, retail, entertainment venues, and cultural institutions, owned and operated by Tishman Speyer.

Studio
Owned by Tishman Speyer
Flexible coworking and office space brand offering modern workspaces, meeting rooms, and community experiences across global markets.
Competitive Analysis
Market Positioning: Everleigh competes with 6 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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Accolade
Greystar's student housing brand providing thoughtful amenities and inclusive environments near college campuses across the United States.

Album
Greystar's mid-market active adult brand offering value-focused, maintenance-free communities for 55+ residents seeking quality living with essential amenities.

Avana
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