Who Owns HERE WeGo?
HERE WeGo is owned by HERE Technologies, a privately held multinational mapping and location data company headquartered in Eindhoven, Netherlands. HERE was founded in 1985 as Navteq, acquired by Nokia in 2007 for $8.1 billion, and sold in 2015 to a consortium of German automakers (Audi, BMW, Mercedes-Benz Group) and Intel for EUR 2.8 billion. HERE WeGo operates as a wholly-owned consumer product of HERE Technologies, which employs approximately 9,000 people and provides mapping services in approximately 200 countries.
Parent Company
HERE Technologies
Founded
2012
Status
Private
Headquarters
Eindhoven, Netherlands
Who Owns HERE WeGo?
- Parent Company: HERE Technologies
- Ownership Type: Wholly owned
- Company Type: Privately Held
| Brand | Parent Company | Ownership Type |
|---|---|---|
| HERE WeGo | HERE Technologies | Wholly owned |
History of HERE WeGo
- Founded: 2012
- Founders: HERE Technologies (internal development)
HERE WeGo's origins trace back to 1985, when Karlin & Collins founded Navigation Technologies Corporation (later shortened to Navteq) in Chicago, Illinois. Navteq built its business by creating digital map databases for automotive navigation systems, becoming one of the two dominant global map data providers alongside Tele Atlas (later acquired by TomTom).
In 2007, Nokia acquired Navteq for $8.1 billion, integrating the company into its Location & Commerce unit. Nokia ran Navteq's business alongside its own Nokia Maps (originally launched as Ovi Maps in 2007), gradually merging the two operations. In 2012, Nokia rebranded the combined mapping division as HERE, bringing together Navteq's map data infrastructure with Nokia's consumer mapping applications.
The HERE Maps consumer app was launched in 2012, initially available on Nokia Lumia Windows Phone devices. The app provided turn-by-turn navigation, offline maps, and transit directions. When Nokia sold its devices and services business to Microsoft in 2014, HERE Maps remained with Nokia as part of the HERE division.
In 2015, Nokia sold HERE to the German automotive consortium. Following the acquisition, the new owners invested in expanding HERE's mapping capabilities, particularly for automotive applications. The consumer app was rebranded as HERE WeGo in 2016, reflecting a renewed focus on the consumer navigation market.
HERE WeGo launched on iOS and Android, bringing the app beyond its Windows Phone origins. The app differentiated itself through strong public transit integration, offline navigation, and pedestrian-friendly features. In 2017, HERE WeGo added real-time traffic information powered by probe data from connected vehicles and mobile devices.
Throughout the late 2010s and early 2020s, HERE WeGo expanded its coverage and features. The app added cycling directions, ride-sharing integration, and multi-modal routing that combined walking, transit, and ride-sharing options. HERE also introduced 3D landmarks and indoor venue maps for major buildings and transportation hubs.
In 2022, HERE WeGo added electric vehicle routing, allowing drivers to plan routes with charging stops based on their vehicle's range and charging network availability. The app also improved its real-time traffic capabilities using HERE's LiveSense AI technology, which processes sensor data from connected vehicles to detect traffic conditions.
In 2024 and 2025, HERE continued to invest in its consumer app while focusing primarily on its B2B automotive and enterprise business. HERE WeGo added improved lane guidance, junction views, and speed limit displays. The app also integrated with HERE's Unimaps platform, which unifies map data from multiple sources into a single, consistent global map.
As of 2026, HERE WeGo is available in 196 countries on iOS, Android, and web browsers. The app remains free to use, supported by HERE's broader B2B revenue model. This makes HERE WeGo one of the few major navigation apps not tied to an advertising-driven business model or a hardware ecosystem.
About HERE Technologies
What does HERE Technologies own?
HERE Technologies owns the HERE WeGo consumer navigation app and several B2B location technology products including HERE Unimaps, HERE HD Live Map, HERE Traffic, HERE Positioning, and HERE LiveSense. The company also owns its proprietary mapping database, which covers approximately 200 countries and has been built over 40 years of data collection.
Is HERE Technologies publicly traded?
No, HERE Technologies is not publicly traded. The company is privately held and controlled by a consortium of automotive manufacturers and technology companies including Volkswagen Group (through Audi), BMW, Mercedes-Benz Group, Intel, Mitsubishi Corporation, NTT, and Continental AG.
Who founded HERE Technologies?
HERE Technologies traces its origins to 1985, when Karlin & Collins, Inc. was founded in Chicago, Illinois. The company was later restructured as Navigation Technologies Corporation (Navteq). The current entity, HERE Technologies, was formed in 2012 under Nokia's ownership, combining Navteq's map data with Nokia's mapping applications.
Where is HERE Technologies headquartered?
HERE Technologies is headquartered in Eindhoven, Netherlands. The company has major operations in Chicago (United States), Berlin (Germany), Mumbai (India), and Tokyo (Japan), with approximately 9,000 employees worldwide.
How many brands does HERE Technologies own?
HERE Technologies owns one consumer brand (HERE WeGo) and several B2B products (HERE Unimaps, HERE HD Live Map, HERE Traffic, HERE Positioning, HERE LiveSense). The company's portfolio is focused on mapping technology rather than a broad range of consumer brands.
Who owns HERE Technologies?
HERE Technologies is owned by a consortium of companies. The original 2015 acquisition consortium consisted of Audi (Volkswagen Group), BMW, and Daimler AG (now Mercedes-Benz Group), who purchased HERE from Nokia for EUR 2.8 billion. Intel joined in 2017, Mitsubishi Corporation and NTT joined in 2019, and Continental AG also joined as a shareholder. Exact ownership percentages are not publicly disclosed.
What is HERE Technologies' revenue?
HERE Technologies does not publicly disclose financial results because it is privately held. Industry estimates place annual revenue in the range of $1.5 to $2 billion, derived primarily from automotive contracts, enterprise location intelligence, and developer APIs. The EUR 2.8 billion acquisition price in 2015 provides a reference point for the company's value.
- Founded: 1985
- Headquarters: Eindhoven, Netherlands
- Company Type: Privately Held
- Revenue: Estimated $1.5 to $2 billion
- Employees: Approximately 9,000
Where Is HERE WeGo Made / Based?
- Headquarters: Eindhoven, Netherlands
Frequently Asked Questions About HERE WeGo
Sources & Further Reading
Competitors to HERE WeGo
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Apple | USA | 2012 | Mass market | Global | All Genders | |
| Eurowag | Slovakia | 2004 | Mid market | Global | All Genders | |
| Tomtom | Netherlands | 2002 | Mid market | Global | All Genders | |
| Alphabet | Israel | 2008 | Mass market | Global | All Genders | |
| Mapfactor | Czech Republic | 2001 | Mass market | Europe | All Genders | |
| Alphabet | USA | 2005 | Mass market | Global | All-ages |
Learn More About Competitors

Apple Maps
Owned by Apple Inc.
Mapping and navigation service developed by Apple Inc., providing turn-by-turn directions, transit information, and location-based services across iOS, iPadOS, and macOS devices.

Sygic
Owned by W.A.G. Payment Solutions plc (Eurowag)
Slovak GPS navigation software company providing offline navigation for mobile devices, known for its Sygic GPS Navigation app with over 200 million downloads worldwide, now owned by Eurowag.

TomTom GO
Owned by TomTom N.V.
GPS navigation mobile application and former personal navigation device brand developed by TomTom N.V., providing turn-by-turn directions, real-time traffic, and offline maps for drivers worldwide.

Waze
Owned by Alphabet Inc.
Community-driven navigation app owned by Alphabet (Google), acquired in 2013 for approximately $1.15 billion and used by over 150 million drivers globally.

MapFactor Navigator
Owned by MapFactor
Free GPS navigation application for Windows, Android, and iOS devices using OpenStreetMap data, developed by Czech software company MapFactor and known for its offline navigation and truck-specific routing features.

Google Maps
Owned by Alphabet Inc.
Digital mapping and navigation service providing maps, directions, and location-based information, owned by Alphabet Inc.
Competitive Analysis
Market Positioning: HERE WeGo competes with 6 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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