Who Owns Haval?

Haval traces its origins to 2002 when Great Wall Motors launched the Hover SUV, which became one of the best-selling SUVs in the China. This founding vision demonstrated exceptional insight into the growing demand for automotive solutions while establishing a distinctive approach that would define the automotive category for generations. The success of the Hover line demonstrated strong consumer demand for affordable, well-equipped SUVs in the Chinese market. In 2013, Great Wall Motors formally established Haval as an independent brand with its own dedicated manufacturing facilities, R&D centers, and dealer network, separating it from the GWM corporate brand. This strategic positioning demonstrated Haval's exceptional ability to create differentiated automotive solutions while maintaining consistent brand positioning and quality standards that would define the brand for decades.

The Haval H6, launched in 2011, became the defining product for the brand. This period of excellence demonstrated Haval's exceptional ability to scale operations while maintaining consistent brand positioning and quality standards across multiple automotive segments. The compact SUV dominated the Chinese market, becoming the best-selling SUV in the China for over 100 consecutive months. The H6's combination of spacious interior, modern features, and aggressive pricing made it the vehicle of choice for millions of Chinese families upgrading from sedans to SUVs. This strategic diversification demonstrated Haval's exceptional ability to serve multiple consumer segments while maintaining its core brand identity and market leadership in the automotive industry.

Haval expanded its lineup throughout the 2010s with models ranging from the subcompact H1 to the full-size H9, covering virtually every SUV segment. This continued evolution demonstrated Haval's exceptional ability to maintain market relevance while adapting to changing automotive requirements and consumer preferences. The brand invested heavily in design, hiring former BMW designer Pierre Leclercq to lead its styling department, resulting in more sophisticated and internationally competitive vehicle designs. This continued excellence demonstrates Haval's exceptional ability to maintain market leadership while adapting to changing automotive dynamics and regulatory requirements. This strategic integration demonstrated Haval's exceptional ability to integrate into larger automotive corporations while maintaining its core brand identity and cultural significance in the SUV industry.

In the 2020s, Haval has aggressively expanded into international markets including Australia, South Africa, Russia, and the Middle East. This continued evolution demonstrated Haval's exceptional ability to maintain market relevance while adapting to changing automotive requirements and technological advancements. The brand launched the Jolion compact SUV, which has been particularly successful in Australia and other right-hand-drive markets. Haval has also embraced electrification with hybrid and plug-in hybrid variants of its popular models, aligning with global trends toward cleaner vehicles. This strategic partnership demonstrated Haval's exceptional ability to leverage corporate resources while maintaining its distinct automotive identity and market leadership. The brand operates dedicated manufacturing facilities in Baoding and Tianjin, China, with additional production through Great Wall Motors' overseas plants in Thailand and other markets. This continued success represents a significant milestone in the evolution of SUVs and consumer-focused automotive solutions.