
Haval is owned by Great Wall Motors (HKEX: 2333.HK, SSE: 601633), a publicly traded Chinese automobile manufacturer headquartered in Baoding, Hebei Province, China. Launched in 2005 as GWM's dedicated SUV division, Haval sold 758,554 units in 2025 and operates as a wholly-owned brand within Great Wall Motors' portfolio alongside Tank, WEY, ORA, and GWM Pickup.
Parent Company
Founded
2005
Status
Publicly Traded
Headquarters
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Haval | Great Wall Motor Company Limited | Wholly owned |
Haval's origins date to 2002, when Great Wall Motors launched the Hover SUV. The Hover was a budget-priced mid-size SUV that quickly became one of the best-selling SUVs in China. It proved that Chinese consumers wanted affordable, roomy utility vehicles, and GWM moved to capitalize on that demand.
In 2011, GWM launched the Haval H6, the model that would define the brand. The H6 was a compact SUV priced below competing Japanese and American models but with comparable interior space and features. It became the best-selling SUV in China for over 100 consecutive months. The H6's success was built on a simple formula: aggressive pricing, frequent updates, and a wide range of powertrain options including naturally aspirated, turbocharged, and later hybrid variants.
Great Wall Motors formally separated Haval as an independent brand in 2013, giving it dedicated manufacturing facilities, R&D teams, and dealer networks distinct from the parent company's other vehicle lines. The move allowed Haval to develop its own brand identity focused exclusively on SUVs and crossovers, while GWM's pickup truck business continued under the corporate name.
Throughout the 2010s, Haval expanded its lineup to cover nearly every SUV segment. The subcompact H1 and H2 targeted entry-level buyers. The mid-size H5 and H7 filled the family SUV segment. The full-size H9, launched in 2015, was a body-on-frame off-road SUV aimed at buyers who wanted a Toyota Land Cruiser Prado alternative at roughly half the price. In 2026, the H9 received a major update with 2.0T petrol and 2.4T diesel options, priced from 199,900 yuan (approximately $26,930 USD) in the Chinese market.
Haval hired former BMW designer Pierre Leclercq in 2014 to lead its styling department. The hiring signaled GWM's intent to move Haval beyond its budget-SUV roots and compete on design quality with international brands. Subsequent models like the second-generation H6 and the Jolion featured more refined exterior styling that helped the brand gain acceptance in export markets.
International expansion accelerated in the 2020s. Haval entered Australia, South Africa, the Middle East, and parts of Southeast Asia through GWM's dealer networks. In Australia, the Haval Jolion became the brand's top seller, with 19,413 units sold in 2025, a 36.3% increase year-on-year. GWM Australia delivered 52,809 total vehicles in 2025, a 23.4% increase in a market that declined 0.9% overall. The brand also established manufacturing in Thailand and Brazil, and a KD (knock-down) assembly plant in Uzbekistan produced its 10,000th vehicle in 2025.
Electrification became a central focus. GWM's Hi4 hybrid all-wheel-drive system, introduced in 2023, was deployed across Haval's core models. The Haval H6 GT PHEV, launched in Australia in 2025, now accounts for 50% of H6GT powertrain sales in that market. The Haval Raptor PHEV and Haval Dragon PHEV brought plug-in hybrid technology to the mid-size and full-size segments. In 2026, Haval continued expanding its off-road portfolio with the H9 Crossing Edition and the upcoming flagship H10, positioned above the H9 in both size and capability.
Haval's domestic sales have faced pressure from China's rapid shift to pure electric vehicles. In March 2026, Haval sold 24,520 units in China, down 19.7% year-on-year. The brand is countering this trend by expanding its hybrid and PHEV offerings and by introducing new off-road models like the Menglong Plus, which entered presales in 2026 with extended electric range.
Is Great Wall Motors publicly traded?
Yes, Great Wall Motor Company Limited is publicly traded on both the Hong Kong Stock Exchange (H shares: 02333 HKD counter, 82333 RMB counter, listed December 2003) and the Shanghai Stock Exchange (A shares: 601633, listed September 2011). The company is widely held by institutional and individual investors in domestic and international markets. Founder Wei Jianjun maintains significant influence through his shareholding and position as Chairman.
Who founded Great Wall Motors?
Great Wall Motors was founded in 1984 by Wei Jianjun in Baoding, Hebei Province, China. Wei Jianjun continues to serve as Chairman and maintains significant influence over the company's strategic direction. He has led the company's transformation from a small local manufacturer into one of China's major automotive manufacturers and exporters.
How many cars does Great Wall Motors sell?
Great Wall Motors sold 1,323,800 vehicles in 2025, up 7.23 percent year over year, achieving a record high. Overseas sales reached 506,800 units (up 11.60 percent), and new energy vehicle sales totaled 406,000 units (up 26.00 percent). NEV penetration was 30.5 percent of total sales. For 2026, GWM targets 1.8 million vehicle sales, a 36 percent increase.
What brands does Great Wall Motors own?
GWM operates seven brands: Haval (mainstream SUVs, 761,487 units in 2025), TANK (premium off-road SUVs, 234,442 units), WEY (premium new energy, 99,617 units), ORA (electric vehicles, 48,312 units), GWM Pickup (pickup trucks, 178,936 units), GWM SOUO (touring motorcycles, 500-plus units delivered in 2025), and GWM Commercial Vehicles (heavy-duty trucks, 502 units). The company also offers multiple powertrain options including gasoline, diesel, pure electric, hybrid, plug-in hybrid, and hydrogen fuel cell.
What is Great Wall Motors' revenue?
Great Wall Motors reported FY2025 total operating revenue of RMB 222.82 billion (approximately $30.6 billion), up 10.20 percent from RMB 202.19 billion in FY2024. Revenue from automobile sales was RMB 195.85 billion. Net profit attributable to shareholders was RMB 9.87 billion (down 22.07 percent), with basic EPS of RMB 1.16. R&D expenses were RMB 10.43 billion, and selling expenses were RMB 11.27 billion. The proposed dividend is RMB 0.35 per share.
Does Great Wall Motors sell cars internationally?
Yes, GWM has significant international operations. Overseas sales reached 506,800 units in 2025, up 11.60 percent, setting a record. The company has manufacturing plants in Thailand, Brazil, Russia, and Pakistan, and distribution networks across Europe, Africa, the Middle East, Asia, South America, and Oceania. The GWM Cannon pickup leads sales in Australia, South Africa, and Chile, with presence in over 60 countries. GWM closed its European headquarters in Munich in 2024 due to low sales but continues European operations through alternative channels.
What is Great Wall Motors' 2026 target?
GWM targets 1.8 million vehicle sales in 2026, a 36 percent increase from 2025's 1,323,800 units. New energy vehicle penetration is targeted to exceed 50 percent, up from 30.5 percent in 2025. This requires adding nearly 500,000 units to 2025's volume and significantly accelerating NEV adoption.
Haval's sustainability efforts are governed by Great Wall Motors' corporate environmental framework. GWM has not set a net-zero target date for Scope 3 emissions, which include vehicle use-phase emissions and represent the largest portion of an automaker's carbon footprint.
The brand's most significant sustainability initiative is electrification. Haval now offers hybrid or plug-in hybrid variants across its core model lineup using GWM's Hi4 system. The H6 GT PHEV, Raptor PHEV, and Dragon PHEV reduce fuel consumption compared to their ICE-only counterparts. However, Haval does not currently offer a pure battery-electric vehicle; that segment is served by GWM's ORA brand.
GWM reported a total carbon reduction of 209,120 tonnes of CO2 equivalents in recent production operations through process optimization, equipment upgrades, and green energy introduction. The company aims to reduce carbon emission intensity in vehicle production by 16% compared to 2020 levels. GWM publishes annual sustainability reports, though Haval-specific metrics are consolidated within the parent company's disclosures.
The company has not disclosed Scope 3 emissions data. No independent third-party certifications (such as B Corp or ISO 14064 verification) have been publicly documented for Haval or GWM as of the date of this article.
Haval has received recognition in several international markets, though the brand does not typically pursue global automotive awards in the manner of European or Japanese manufacturers.
In Brazil, GWM won 23 automotive awards in 2024. The Haval H6 received 12 awards, making it the most awarded hybrid car in Brazil that year. Specific honors included "Best Hybrid Model of 2024" for the H6 PHEV and "Lowest Hybrid Model Cost Award" for the H6 HEV.
In Australia, the Haval H7 received a 5-star ANCAP safety rating after a recall addressed a driver head restraint issue identified during crash testing. The 5-star rating places the H7 among the safest vehicles in its segment according to Australasian New Car Assessment Program standards.
Haval held the position of best-selling SUV brand in China for nine consecutive years through 2018. While domestic competition has intensified since then, the brand's sustained leadership during this period is well documented in Chinese automotive industry reports.
Haval H7 Head Restraint Recall (Australia, 2024): Great Wall Motors recalled 571 Haval H7 vehicles in Australia after ANCAP crash testing found that the driver's head restraint could dislodge in a collision. The issue initially prevented the H7 from receiving a 5-star safety rating. GWM issued the recall, implemented a fix to secure the head restraint, and the vehicle subsequently achieved its 5-star ANCAP rating. The recall was resolved through dealer service campaigns at no cost to owners.
European Market Exit (2024): GWM announced the closure of its European headquarters in Munich by August 2024. The company sold only 6,300 vehicles in Europe in 2023, representing 2% of its overseas sales. The exit reflected the difficulty Chinese brands face in penetrating mature European markets with established dealer networks and stringent regulatory requirements. GWM has since pursued market-specific distribution agreements in select European countries rather than a centralized operation.
Domestic Sales Pressure (2025-2026): Haval's Chinese domestic sales have declined as consumers shift toward pure electric vehicles. March 2026 sales of 24,520 units represented a 19.7% year-on-year decrease. The brand is addressing this through expanded PHEV offerings and new off-road models, but the transition has created short-term volume pressure in its home market.
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| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Great Wall Motors | China | 1984 | Mass market | Global | All Genders | |
| Byd | China | 2010 | Premium | Asia pacific | All Genders | |
| Geely | China | 1997 | Mass market | China | All-ages | |
| Chery Automobile | China | 2023 | Mass market | Global | All Genders | |
| Leapmotor | China | 2015 | Mass market | Global | All-ages | |
| Saic Motor | China | 1924 | Mass market | Global | All Genders |
AutomotiveOwned by Great Wall Motor Company Limited
Chinese automotive brand specializing in SUVs and pickup trucks, owned by Great Wall Motors and sold in over 60 countries.
AutomotiveOwned by BYD Company Limited
Chinese premium electric vehicle brand owned by BYD, producing luxury EVs including the D9 MPV and N9 SUV.
AutomotiveOwned by Geely Automobile Holdings
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AutomotiveOwned by Chery Automobile Co., Ltd.
Chinese automotive brand established in 2023 by Chery Automobile, focusing on SUVs for export markets outside China.
AutomotiveOwned by Leapmotor
Chinese electric vehicle brand founded in 2015 by Zhu Jiangming in Hangzhou. Leapmotor posted its first annual profit in 2025 with revenue of CNY 64.7 billion and deliveries of 596,555 vehicles. Stellantis holds a 20% stake.
AutomotiveOwned by SAIC Motor Corporation Limited
British-origin automotive brand owned by China's SAIC Motor, producing affordable cars, SUVs, and electric vehicles for over 170 countries. Founded in 1924 as Morris Garages.
Market Positioning: Haval competes with 6 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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Ironman Tires is privately owned, unlike Haval which is under a publicly traded parent company.
AutomotiveOwned by Chery Automobile Co., Ltd.
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