
Five Below is an American discount variety retailer founded in 2002 and headquartered in Philadelphia, Pennsylvania. It is publicly traded on NASDAQ under the ticker FIVE and operates more than 1,900 stores across 46 states selling toys, tech, candy, party supplies, and decor priced mostly at $5 or less. For fiscal 2025, ended January 31, 2026, Five Below reported net sales of $4.76 billion, up 22.9%, with plans to grow to more than 3,500 stores.
Parent Company
Founded
2002
Status
Publicly Traded
Headquarters
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Five Below | Five Below, Inc. | Wholly owned |
David Schlessinger and Tom Vellios opened the first Five Below in the greater Philadelphia area in 2002. The concept targeted tweens and teens with trend merchandise priced at $5 or less, a hard price ceiling that defined the brand and its name.
The chain grew steadily through the Northeast and Mid-Atlantic before going public on NASDAQ in July 2012. The IPO funded national expansion, and the store count compounded from a few hundred units to more than 1,500 by 2023.
Merchandise organized into "worlds," Candy, Style, Party, Room, Create, Tech, Sports, and New & Now, lets buyers chase trends quickly. The formula proved durable through the toy industry's shifts, surviving the Toys R Us collapse and the pandemic-era boom in kid and teen spending.
After a rare comparable sales decline in fiscal 2024, the company rebounded sharply: fiscal 2025 delivered $4.76 billion in net sales, up 22.9%, with comparable sales up 12.8% and net income of $358.6 million. New CEO Winnie Park pushed a renewed focus on product newness and value perception, including an expanded "Five Beyond" assortment above the $5 line.
As of November 2026, Five Below operates more than 2,000 stores in 47 states and plans roughly 150 openings per year toward a long-term target above 3,500 US locations.
Is Five Below publicly traded?
Yes, on NASDAQ under ticker FIVE.
How many stores does Five Below have?
1,921 at the end of fiscal 2025 in January 2026, passing 2,000 across 47 states during the year, targeting 3,500-plus.
What was fiscal 2025 revenue?
$4.76 billion, up 22.9%, with $358.6 million in net income.
Who is the CEO?
Winnie Park, who took the role in 2024 after Joel Anderson's departure.
Is everything under $5?
Most items are $1 to $5, with a Five Beyond assortment above the price point.
Who founded Five Below?
David Schlessinger and Tom Vellios in the Philadelphia area in 2002.
Five Below publishes an ESG report covering emissions measurement, packaging reduction, and responsible sourcing standards for its private-label imports. It has no B Corp or comparable third-party certification, consistent with most discount retailers.
Supplier standards include audits against its vendor code of conduct. The company reports progress on sustainable packaging and on energy-efficient store builds, all self-reported rather than independently certified.
Five Below has been named to the Fortune 1000 and is a fixture on the National Retail Federation's list of fastest-growing retailers. Its fiscal 2025 results, 22.9% sales growth and 12.8% comparable sales growth, were among the strongest in US specialty retail for that year.
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Dollar Tree | USA | 1986 | Mass market | North america | All Genders | |
| Oriental Trading | USA | 1932 | Mass market | United states | All Genders | |
| New Amscan | USA | 1986 | Mass market | United states | All Genders | |
| Family Dollar Stores | USA | 1959 | Mass market | United states | Unisex |
Retail EcommerceOwned by Dollar Tree, Inc.
American discount variety retailer founded in 1986, operating more than 9,200 stores across North America and trading on NASDAQ under DLTR.
Retail EcommerceOwned by Oriental Trading Company
Omaha-based direct retailer of party supplies, toys, and crafts founded in 1932, a wholly owned subsidiary of Berkshire Hathaway since 2012.
Retail EcommerceOwned by New Amscan, Inc.
American party supplies retailer founded in 1986, ceased retail operations in February 2025 after two Chapter 11 bankruptcies. Brand IP acquired by New Amscan, Inc., backed by Advent International.
Retail EcommerceOwned by Family Dollar
American discount variety store chain offering affordable household items, merchandise, and general goods. Founded in 1959, Family Dollar operates approximately 7,100 stores across the United States. Sold by Dollar Tree in July 2025 to Brigade Capital Management and Macellum Capital Management.
Market Positioning: Five Below competes with 4 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
Looking for brands with different ownership structures? These similar brands are not owned by Five Below, Inc., giving you alternative choices that support different corporate structures.
Retail EcommerceOwned by Oriental Trading Company
Omaha-based direct retailer of party supplies, toys, and crafts founded in 1932, a wholly owned subsidiary of Berkshire Hathaway since 2012.
Oriental Trading is privately owned, unlike Five Below which is under a publicly traded parent company.
Retail EcommerceOwned by New Amscan, Inc.
American party supplies retailer founded in 1986, ceased retail operations in February 2025 after two Chapter 11 bankruptcies. Brand IP acquired by New Amscan, Inc., backed by Advent International.
Party City is privately owned, unlike Five Below which is under a publicly traded parent company.
Retail EcommerceOwned by Dollar Tree, Inc.
American discount variety retailer founded in 1986, operating more than 9,200 stores across North America and trading on NASDAQ under DLTR.
Dollar Tree operates independently without a large parent corporation.
Retail EcommerceOwned by Family Dollar
American discount variety store chain offering affordable household items, merchandise, and general goods. Founded in 1959, Family Dollar operates approximately 7,100 stores across the United States. Sold by Dollar Tree in July 2025 to Brigade Capital Management and Macellum Capital Management.
Family Dollar is privately owned, unlike Five Below which is under a publicly traded parent company.
Retail EcommerceOwned by ALDI SÜD
German discount supermarket chain operating in 20+ countries under two separate privately held entities, ALDI SÜD and ALDI NORD, both owned by the Albrecht family.
Aldi is privately owned, unlike Five Below which is under a publicly traded parent company.
Retail EcommerceOwned by EG Group
British supermarket chain offering groceries, clothing, and general merchandise, owned by TDR Capital and the Issa brothers since 2021.
Asda is privately owned, unlike Five Below which is under a publicly traded parent company.
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